10 Must Have Tools for Business Development in 2026


In episode 343 of The Business Development Podcast, Kelly Kennedy breaks down the 10 must-have tools every business development professional should be using in 2026 and beyond. From timeless essentials like the phone, email, LinkedIn, notepads, Excel, and CRM systems to modern tools like ChatGPT, Apollo.io, Surfe, AI note takers, and Canva, this episode provides a practical look at the tools that can improve efficiency, consistency, prospecting, follow-up, meeting preparation, and overall BD performance.
More importantly, Episode 343 reinforces that no tool can replace authentic human connection. Kelly explains why structure, consistency, personalization, and relationship-building remain the foundation of great business development, even as AI and automation continue to advance. The right tools can make you faster and more effective, but your humanity, voice, judgment, and ability to build trust are still your greatest competitive advantages.
Key Takeaways:
- Your humanity is still your greatest business development advantage, even in the age of AI.
- The phone remains the most powerful business development tool for building rapport and booking meetings.
- Personalized emails consistently outperform automated AI outreach when it comes to real connection and trust.
- Consistency matters more than intensity in business development. Small actions repeated weekly create momentum.
- A CRM is only valuable if it is used consistently and structured in a simple, actionable way.
- Writing goals and tracking metrics physically improves accountability and increases the likelihood of success.
- LinkedIn is no longer optional for business developers. It is one of the most powerful prospecting tools ever created.
- AI should be used to refine and enhance your work, not replace your voice, ideas, or authenticity.
- Tracking your numbers weekly helps you understand your pipeline, improve performance, and stay accountable.
- The best business developers combine modern technology with authentic human relationship-building instead of relying entirely on automation.
🎸 Sponsor Shoutouts: Thank You Colin Harms & Jamie Crozier for your steadfast support of The Business Development Podcast! 🫶
The Business Development Podcast is proudly supported by Hypervac Technologies, Hyperfab, Thunder Bay Hydraulics Inc, and Atlas Elite Lifts. 🎸⭐
🔹 Hypervac Technologies: North America’s leader in vacuum truck manufacturing, building high performance hydrovac and industrial vacuum trucks designed for the toughest field conditions. www.hypervac.com
🔹 Hyperfab: The custom fabrication division of Hypervac, delivering engineered solutions and specialized builds tailored to demanding industrial applications. www.hyperfab.ca
🔹 Thunder Bay Hydraulics Inc: A trusted provider of hydraulic cylinder repair and manufacturing, supporting industries like mining, forestry, and construction with reliable, high quality service. www.thunderbayhydraulics.com
🔹 Atlas Elite Lifts: A premium supplier of automotive lift systems, focused on performance, safety, and long term reliability for shops and garages. www.atlaselitelifts.com
Join The Catalyst Club Community
If you are serious about growth, leadership, and surrounding yourself with high level thinkers, The Catalyst Club is where you need to be.
Join us here: www.kellykennedyofficial.com/thecatalystclub
Mentioned in this episode:
Hyperfab Midroll
00:00 - Untitled
00:37 - Untitled
00:37 - The Evolution of AI and Its Impact on Business
02:10 - Introduction to Business Development Tools
11:32 - The Power of Personalization in Email Communication
18:50 - The Power of Notepads and LinkedIn
27:24 - Transitioning to AI in Business Development
35:30 - AI Note Takers: Transforming Business Development
Now I know that I don't have to tell you guys how incredible tools like ChatGPT have become since their inception.
Speaker AEverybody knows at this point, in fact, AI is doubling in power roughly every six months, making 2026 chatgpt somewhere between 90 and 128 times more powerful than the first time you used it in 2023.
Speaker AThat is freaking unbelievable, isn't it?
Speaker BThe great Mark Cuban once said, business happens over years and years.
Speaker BValue is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal.
Speaker BAnd we couldn't agree more.
Speaker BThis is the Business Development Podcast, based in Edmonton, Alberta, Canada and broadcasting to the world.
Speaker BYou'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEOs and business development reps. You'll get actionable advice on how to grow business brought to you by Capital Business Development, CapitalBD CA.
Speaker BLet's do it.
Speaker BWelcome to the Business Development Podcast.
Speaker BAnd now your expert host, Kelly Kennedy.
Speaker AHey, rockstars.
Speaker AWelcome to episode 343 of the Business Development Podcast.
Speaker AAnd today we are doing a deep dive into the top 10 tools to help you do the business development job better in 2026 and beyond.
Speaker AAll of these tools, guys, are things that I use on a regular basis and I'm only giving you guys the bare minimum of what you need to be successful here.
Speaker AAnd you might actually be surprised by some of the ones added from the time that we did this a couple of years back.
Speaker ASo there's definitely some new stuff in there, some, some new nuggets to keep you guys hooked and learning and doing better.
Speaker ASo I can't wait to get into that.
Speaker ABut before we do, I have some incredible, incredible news to share with you.
Speaker AAnd frankly, it's thanks to you guys that we are here.
Speaker AThanks to your votes, we are now a top three finalist for the 2026 Quill Awards in four different categories for two of our shows.
Speaker ASo that is absolutely incredible and it is thanks to you guys and thanks to your votes, the Business Development Podcast is up for best business podcast 2026 as well as best branded B2B podcast in 2026.
Speaker AAnd I'm actually really excited as well to let you guys know that I used to work there is also in the running this year.
Speaker AI. I used to work there with just five episodes is up for Best Comedy Podcast 2026 and Best New Podcast 2026 at the Quill Podcast Awards.
Speaker ASo yeah, I'm super excited.
Speaker AIt's been a Lot of fun.
Speaker AThese podcasts, obviously guys, are a labor of love.
Speaker AWe work very hard to show up week over week, month over month and year over year to deliver them for you.
Speaker AIt is an honor and a privilege to be here.
Speaker AI would not be here without you.
Speaker AI our rockstar listeners.
Speaker ASo thank you so much for all you do.
Speaker AWhether you've been here since episode one and are my total rockstars or it is your very first episode with us.
Speaker AThank you so much for your support.
Speaker AI am absolutely blessed to be supported by such an incredible community and I absolutely could not continue to do this without your support.
Speaker AI know that many of you listen on Apple Podcasts and Spotify and and so I do have an ask for you today.
Speaker AIf you have not yet followed us on Apple Podcasts and Spotify, please do.
Speaker AI have my fingers crossed here.
Speaker APlease do and leave us a rating.
Speaker AIt absolutely helps us get discovered by new audiences just like you.
Speaker AAnd I know for a lot of us we just listen to our shows, but that simple act of hitting that follow button allows us to get the exposure organically.
Speaker AThe other thing that makes a huge difference for shows like this, guys that grow organically through word of mouth is is just that share this episode with a friend or family member or somebody who would find it valuable.
Speaker AThat absolutely introduces us to a new person.
Speaker AThere's nothing more powerful than a recommendation and I would greatly appreciate your support recommending either of these shows, the business development podcast or of course our new show.
Speaker AI used to work there if you need a good laugh.
Speaker AAs always, I appreciate you.
Speaker AI appreciate your support.
Speaker AThank you for being part of this community and thanks for all you do.
Speaker AThank you.
Speaker ALet's get into it today.
Speaker AI want to dive deep into the tools of the trade and boy, some of them absolutely have evolved over the past couple of years.
Speaker AIt has been quite a while since we did a show that was focused specifically on the tools for business development, which is why we are revisiting it today.
Speaker ARemember that no tool alone, no matter how great they may seem, is a replacement for a structured weekly business development program, okay?
Speaker ANo tool alone will do the job for you.
Speaker AThere is no replacement for you.
Speaker AYour authentic human connection, your kindness, your intellect.
Speaker AYou are the best business development tool out there.
Speaker APeriod.
Speaker ASo understand that no matter how great the tools, they will not be replacing you.
Speaker AThey will not replace the structure you need to have in order to enact business development week over week, month over month, year over year.
Speaker AOkay?
Speaker AWhich is far more important than any tool you have.
Speaker AIf all you had to this day was just a cell phone, an email and LinkedIn, you would still be able to do some pretty powerful things.
Speaker ASo understand that the old is still just as good, maybe better than it's ever been, but there are tools to help you do it more effectively.
Speaker ADon't forget your humanity in all your business development.
Speaker AIt is still your greatest differentiator.
Speaker AHowever, the right tools can make all the difference when it comes to efficiency and performance.
Speaker ASo let's spend some time examining the 10 must have tools for business development in 2026 and beyond.
Speaker AAnd while I'm going to focus on some pretty well known products here, understand that they are a category, okay?
Speaker AEverything that we're talking about today is a category.
Speaker AThere's multiple tools under that category that may or may not work better for you.
Speaker AOkay?
Speaker AI'm going to give you guys some examples of tools that I have used, the categories that they're a part of.
Speaker ABut it is up to you to do your own research to see if that works for you.
Speaker AAlso, I'm recording this in May of 2026.
Speaker AIf you're listening to this in 2027, 2028, 2029, the tools likely will have changed or updated.
Speaker ASo these categories will still very much be relevant, but the tools under them may be different.
Speaker AUnderstand that as we get into it, okay?
Speaker ANow I also have no affiliations with any of the products that I am naming today.
Speaker AI am not paid by any of them.
Speaker AI have used them.
Speaker AIf I've enjoyed them, I will speak to them, but I have zero product affiliation.
Speaker AI will make no money from any of the products that I am naming today.
Speaker AAt least as of the recording in 2026.
Speaker AIf somebody is hearing this and they're like I want to get behind the bdp, may change in the future, but probably unlikely, guys understand that at this recording I have no skin in the game.
Speaker AOkay?
Speaker AHere is the thing though.
Speaker AEvery tool that I will mention in today's episode, when used correctly, will have a major impact on your business development effectiveness.
Speaker AOkay?
Speaker AI do not have them listed in any order of importance, although some will be more important than others.
Speaker ABut understand that you It's a top 10 list.
Speaker AIt's not best to worst.
Speaker AIt's just 10 tools that will make a massive impact for you in business development in 2026 and beyond.
Speaker AOkay?
Speaker ANo specific order of operations, although I think you guys know there are certain tools like phone, email, LinkedIn, CRM, which are always going to be just the top most important things you guys can use.
Speaker AEverything else is Kind of fits in, right?
Speaker ABut understand that there are certain tools in this list that have a greater effect and I just named them.
Speaker APhone, email, LinkedIn, CRM.
Speaker AOkay, starting with what I think personally is the most important tool to this day.
Speaker AAnd it hasn't changed, guys.
Speaker AIt hasn't changed since probably 1950.
Speaker AAnd that is your phone.
Speaker AOkay?
Speaker AYour phone is still your most powerful tool in 2026.
Speaker AIn my experience, the phone is still the best way to secure a meeting and and build a rapport in 2026 and beyond.
Speaker AAside from an in person face to face meeting, in which case you're already there when a phone number is available for a target, specifically a direct work line.
Speaker ANow this is important.
Speaker AYour phone should absolutely be incorporated at least every other week.
Speaker ASo what do I mean by this?
Speaker AYou should be using your phone when you have direct contact information to a target client.
Speaker AYou should be using your phone alternated with the email with the phone at least every other week.
Speaker ASo phone, email, phone, email, phone, email.
Speaker AOkay?
Speaker AWe should be alternating for effect.
Speaker AHowever, your phone is the place you are still most likely to book that introductory meeting.
Speaker ARemember, with a phone you can convey a lot.
Speaker AOkay, yeah, sure.
Speaker ANot as much as you can do in person.
Speaker AYou don't have your body language.
Speaker ABut on a phone you can convey tone, pitch, energy, pace, pauses in a way that no email can ever replicate.
Speaker AUnderstand that?
Speaker ANobody can tell basically any of that with an email without a lot of work and a lot of probably non grammatical spelling.
Speaker AOkay, there's just something you can do with your voice.
Speaker AYour voice is just not replicatable.
Speaker ASo wherever possible, using your voice is going to be a more powerful connector, not necessarily an information conveyor, although it can be and could be.
Speaker ABut from a connection standpoint, when we're trying to build a rapport, we're trying to get to a meeting.
Speaker AYour voice is absolutely powerful.
Speaker ASecond to none.
Speaker AOkay?
Speaker AUse that voice when you have a phone number, pick up the phone and make that call as uncomfortable as it can feel in the moment.
Speaker AIt is going to be more effective than email most of the time and definitely more effective than any of the other ways.
Speaker AOkay?
Speaker ASo use your phone wherever possible.
Speaker AYour voice is absolutely powerful.
Speaker AYour cell phone is still your most powerful tool in 2026.
Speaker APut on that brave face, smile and dial your way to more meetings.
Speaker ANumber two.
Speaker AYou guessed it, email.
Speaker AOh yes, email.
Speaker AAnd no, not your fancy automated AI system.
Speaker AStop paying for that, it's annoying.
Speaker AA beautiful personalized email that you typed is still a powerful BD staple in 2026.
Speaker AAnd beyond.
Speaker AIn fact, I still send out at least a hundred of these each week.
Speaker AAnd they are a powerful way to get your information to the right people.
Speaker ASo, guys, whether it's the bdp, whether it's the work I'm doing for clients, whether it's my own business development, I am sending tons of emails peppered in with phone calls as well.
Speaker AOkay?
Speaker AEmail is absolutely powerful, though.
Speaker AWhy?
Speaker ABecause you can structure how you want to say something.
Speaker AYou may not have the emotion, but you can structure it in such a way that it builds interest.
Speaker AAnd then you can attach things, right?
Speaker AMaybe you attach a voice memo, maybe you attach a brochure, maybe you just link to your website, maybe you put a picture in it.
Speaker AThere's some powerful stuff that you can absolutely do with email.
Speaker AYou email is still probably the second best way to book a meeting in 2026 and beyond.
Speaker AAnd I did make a point to say, stop the automated AI emails.
Speaker AWhy?
Speaker AWe can tell.
Speaker AHere's the deal.
Speaker AWe can tell.
Speaker AWhen you automate AI emails, it comes across as, I don't care.
Speaker AIt comes across as, you meant so little that I literally typed in AI email and sent it to you.
Speaker AWhen you guys are doing this with big clients, guys, it's probably not going to reflect, well, I use AI.
Speaker AWe are going to talk about that as we go on.
Speaker ABut it is important that whenever we are doing emails, whenever we're leveraging AI, that we are also putting humanity back in it.
Speaker AWhat do I mean by this hand?
Speaker AType your email, run it through AI for grammatical clarity or to make sure that you're getting your point.
Speaker AAdd in certain things that would be powerful, but make sure that you are still writing things in the way you would write them because it is characteristically human and it comes across as a human.
Speaker AWhen we are leveraging AI for all these automated reach outs, I don't care if you're reaching out to 2,000 people.
Speaker AIt doesn't matter if it's not resonating, okay?
Speaker AYou're better off to reach out to 50 personally than you are to 2000 through automation and basically fishing in the dark.
Speaker AThe key with email is always to keep them personalized and concise, right?
Speaker ABecause people can absolutely identify AI 100 miles away.
Speaker ARefine, but do not replace, and do not forget to ask for what you want.
Speaker AOkay?
Speaker AI've seen lots of emails where people type out a bunch of pitch and information, but then they never ask for what they wanted, which was clearly a meeting or an opportunity.
Speaker AIt's important that when we are sending Emails that we are asking for what we want.
Speaker AWe are being very clear and very direct which in business development we should be asking for that meeting.
Speaker ASo make sure that whenever you guys are firing off emails, even if it's every second week, that at the end you're always saying, I would love to connect with you.
Speaker ACan we book a 30 minute meeting in the next couple of weeks?
Speaker AI look forward to meeting you.
Speaker AClosing off like that with every email will book you more meetings, period.
Speaker ATrust me.
Speaker AAsk for what you want.
Speaker ADon't forget as well to add brochures, a voice memo, website links.
Speaker AMake sure that there is information included in that email to help the prospect make the decision you want, which is to book that meeting.
Speaker AOkay?
Speaker AUse the tools available to you, number three.
Speaker AAnd you guys may find this one surprising.
Speaker AI still use notepads.
Speaker AA paper notepad specifically.
Speaker AOkay, yes, a paper notepad and yes, I am aware of remarkable and all of the other digital notepads out there available.
Speaker ABut let me be honest with you, and here's the deal.
Speaker AI still have not found or tried a solution that I prefer.
Speaker AMore than a 80 to 100 page ruled notebook and pen.
Speaker AThey are infallible, they work all the time and they are cheap.
Speaker AThose are all incredible options when we need a tool, isn't it?
Speaker AI don't leave home without my notepad, guys.
Speaker AIt's with me everywhere I go.
Speaker AWhether I'm doing client work, whether I'm doing meetings, whether I'm writing show plans, Everything I do I basically do with a notepad and I'm always writing notes.
Speaker AAnd no, they're not always important, but trust me, they are effective.
Speaker AThey help you remember things better.
Speaker AThey're better for goal setting, which we're going to get into in a moment.
Speaker AThere's lots of pluses to paper notepads.
Speaker AAnd no, the digital replacements do not replace them.
Speaker AWriting it on your phone does not replace them.
Speaker AThere is almost nothing better for the human brain than writing things down.
Speaker ASo that ruled paper notepad, don't forget about it.
Speaker ABuy 10 of them.
Speaker ANow the other cool thing about notepads, and for those of you who have remarkables or other digital notepads, you may say, well, I'm not wasting a lot of paper.
Speaker AOkay, fine.
Speaker ABut I'm also only going through about three to five notepads a year.
Speaker AAnd guys, that's a lot.
Speaker AI do a lot of writing.
Speaker AEverything I do is written out on a notepad.
Speaker ASo it can be show planning like this show plan which takes like 5 to 10 pages it could be client work for the week, it could be my goals list for the week, my move the needle lists for those of you who've been around a while.
Speaker AI do a ton of writing.
Speaker AAnd even with all the writing I do, I still only go through about three to five books a year.
Speaker AAnd frankly, I don't need to save it all because in like three to six months, it's probably pretty irrelevant anyway.
Speaker AExcept for that one day that somebody wants to go back through all of my show plan notes.
Speaker ABut aside from that, most of our notes, we only need them for a month, maybe a couple months max.
Speaker AAnd then they're obsolete anyway, right?
Speaker ANotepads are absolutely awesome.
Speaker AYou can save them, you can burn them, you can do whatever you want with them.
Speaker ABut the point is, is that notepads are hard to replace.
Speaker AAnd honestly, it's good for memory, it's good for goal setting.
Speaker AA physical notepad is still one of the best tools that you can buy in 2026.
Speaker AAnd I use notepads specifically to track my digital introduction.
Speaker ASo everybody that I've sent an introduction on LinkedIn, I just write a little note, this name, this company, as well as calls and emails.
Speaker AWhenever I make a phone call, I'll write called John at XYZ Company.
Speaker AI also take notes in meetings.
Speaker AAnd yes, I know we're going to talk about AI note takers in a second, but I take down notes and write during meetings to help me with my memory and to help me recall what we've been talking about.
Speaker AAnd so it's nice to just have that notepad in front of me, even though, yes, I use an AI note taker as well.
Speaker AThere's another cool statistic that you may or may not be aware of.
Speaker AI've talked about it many, many times on the show.
Speaker AThere was a study by Dr. Gail Matthews of the Dominican University of California, and in that study, they found that you are 42% more likely to achieve a goal that you have written down.
Speaker AWhat does this mean?
Speaker AThis means that if you take a notepad and yes, it had to be a notepad, it had to be writing physical handwriting.
Speaker AIf you take a notepad and you write your goals on it each week, the five to 10 things you need to do this week to move the needle, you are 42% more likely to accomplish that than if you did not write that goal or you typed it out instead.
Speaker ABuy the notepads, people.
Speaker AOkay, there's a reason it's number three.
Speaker AI know we talked about note order, but trust me, There is a reason a notepad is number three on this list.
Speaker AIt is absolutely powerful.
Speaker APick up a $20 notebook and pen and use it and never look back.
Speaker ATrust me on this.
Speaker ANotepads are powerful.
Speaker ANumber four.
Speaker AAnd this one you will all know.
Speaker ALinkedIn.
Speaker AYes, LinkedIn is one of the most powerful tools that we have ever been handed in the business development profession, period.
Speaker A20, 26 And beyond.
Speaker ABut guys, even before that, we just didn't know how to use it yet.
Speaker AIn fact, 98% of Fortune 500 companies have a presence on the platform.
Speaker AAnd four out of five LinkedIn members are individuals who drive business decisions at their organizations.
Speaker ABasically, if they're on LinkedIn, they are a power player.
Speaker AThey are somebody you should be reaching out to.
Speaker AOkay, the truth is this.
Speaker AIf you are not using LinkedIn to connect with your ideal customers, at this point, you are falling behind, period.
Speaker AYou're going to be falling behind.
Speaker ALinkedIn also has this incredible search function and guys, it is powerful.
Speaker ASure, many of you are using other search functions to track contact information and data, but LinkedIn's is super, super good.
Speaker AOkay?
Speaker ALinkedIn allows you, especially with a basic business profile or sales navigator, to search by title, industry location, first, second, third, connections and so much more.
Speaker AYou can refine by keywords.
Speaker AYou can find people like it's nobody's business.
Speaker AOkay, but here's the deal.
Speaker AIt's your business because you're in business development.
Speaker ASo LinkedIn is exceptional.
Speaker AIt is a non negotiable tool here in 20, 26 and beyond.
Speaker AYou can also connect with up to 100 new people every single week.
Speaker AYes, you can send 100 connection requests every single week on LinkedIn.
Speaker AAnd no, you probably won't get all 100 accepted, but you will probably get about 50 of them accepted week over week, which is powerful for building what I like to call your LinkedIn billboard, which is the best billboard you never paid for.
Speaker AOkay?
Speaker AIt is exceptional.
Speaker AMake sure that you are sending your 100 connection requests to Ideal Target profiles every single week.
Speaker ABecause if you don't use them, you lose them.
Speaker AYou don't get 200 next week, it's 100 every week or you lose it.
Speaker AIt is absolutely critical that you make LinkedIn part of your weekly business development process.
Speaker ANumber five, CRM.
Speaker AYes, the thing that I've talked about way too much, but we'll never stop talking about because they are exceptional.
Speaker AAnd no, not just Pipedrive, Salesforce, HubSpot or any of the other big players, they're all great.
Speaker ADon't get me wrong.
Speaker AAll those people I just named do great CRMs, but the truth is this, it actually doesn't really matter which one you use.
Speaker AAnd I'm sure that they're all, oh, there's one better than the other maybe.
Speaker ABut here's the deal, as long as you're using them effectively, they're all friggin exceptional.
Speaker AIf it is built for prospecting and business development, it is likely going to be everything you need and more.
Speaker AModern CRMs come with tons of features.
Speaker AMany, many, many, many, many features that you really don't actually need most of the time.
Speaker ABut here's the funny thing, none of it matters if you don't use your CRM properly, or more importantly, consistently.
Speaker AOkay?
Speaker AWe have to use CRMs properly and consistently to get the most of them.
Speaker AWhen used properly, a CRM is probably the best tool for business development you can have.
Speaker AYou need LinkedIn to find the people, but you need a place to track the people and know where you're at week over week over week.
Speaker AA CRM is that tool.
Speaker ABut when used incorrectly, it can become an absolute nightmare.
Speaker AIt can become a total mess, an absolute nightmare.
Speaker AAnd worst case of all, you stop using it and it becomes totally useless.
Speaker AOkay?
Speaker ANo value.
Speaker AThe basic features of a CRM are still the most important.
Speaker AIt has to track your company's, it has to track deals, it has to track contacts, okay?
Speaker AIf it tracks contacts, deal flow and companies, it does 99% of what you need a CRM to do.
Speaker AWhat is critical as well is that the CRM flow is obvious.
Speaker AOkay?
Speaker AThe reason that I've always liked pipedrive is it makes CRM flow very simple.
Speaker AEverything with pipedrive is drag and drop and you can set up the deal flow in a very linear way.
Speaker AMy CRM is set up as follows.
Speaker ADigital introduction is stage one means I've made a connection with them on LinkedIn and I've introduced myself digitally.
Speaker AStage two is contact made, which means I have tracked down direct email or direct phone number and I've reached out to them at least once.
Speaker AStage three is called back burner.
Speaker AIf I disqualify them, I move them into backburner.
Speaker AStage four is future opportunity, which means I've talked to them and they've said, kelly, not interested today, but am interested in 6 months time future opportunity.
Speaker AAfter that we have meeting booked, which is what this is all about.
Speaker AOnce you book that meeting, you move them into meeting booked.
Speaker AAnd last but not least is a simple stage six which I call next steps.
Speaker AAnd next steps means they are no longer My problem, they are now an account to manage and we are going to do a transition to account management.
Speaker AOkay?
Speaker ASo it's very simple, but the most important thing is we just need our CRM to flow in a linear way.
Speaker AWe need it to be simple to move people from one stage to another and we need to be able to look at it on a Monday and know I need to make 20, 30, 40 calls this week in my contact made stage in order to be done.
Speaker AOkay, at the end of the day, if it shows you what you need to do each week and you can accomplish and essentially check off those calls, move companies into meeting booked and then eventually get them into that next step stage, you are doing great and your CRM is doing exactly what it needs to do for you.
Speaker AWhen you use your CRM correctly, you know what you have to do, what stages opportunities are at, and most importantly, when your job is done each week.
Speaker AThis is the secret to getting off the BD hamster wheel.
Speaker APeople have a clear end to your calls.
Speaker AUse that CRM.
Speaker AOkay?
Speaker AA good CRM is so much more than company and contact tracking.
Speaker AIt is your weekly guide and success checklist.
Speaker AGet a good CRM, set it up in your preferred flow and use it consistently to succeed in business development moving forward.
Speaker ANumber six, Chat GPT, Claude, Gemini, or any other large language model that you prefer in 2026 and beyond.
Speaker AMy gosh, guys, if you're listening to this in the future, there's probably a hundred more.
Speaker AI'm just naming the ones we've all used today.
Speaker AOkay, now I know that I don't have to tell you guys how incredible tools like ChatGPT have become since their inception.
Speaker AEverybody knows at this point, in fact, AI is doubling in power roughly every six months, making 2026 chat GPT somewhere between 90 and 128 times more powerful than the first time you used it in 2023.
Speaker AThat is freaking unbelievable, isn't it?
Speaker AAnd when I tried it in 2023 for the very first time, I was impressed even then.
Speaker ASo what does this mean for business development moving forward?
Speaker AYou can find information that used to take days or weeks in mere seconds.
Speaker AOkay?
Speaker AResearch, target research, contact lists, company lists, you name it, it can spit them out.
Speaker AYou can ideate with it, which is always fun, right?
Speaker ARun your ideas through it and have it refine them.
Speaker AYou can prospect, you can analyze data and stat, you can create copy and pitches, you can make graphs and images.
Speaker AAnd guys, there's a million other things that I'm not listing here.
Speaker AYou can do things that we have not even thought of to ask it yet.
Speaker AThat's the truth.
Speaker AThere are things people have not thought to ask it yet that it can do.
Speaker AI use chat GPT to help me with social media copy ideation, research, prospecting, target lists, ideating, statistics analysis and much much more.
Speaker ABut here's the deal.
Speaker AIt is not a replacement for your humanity.
Speaker ALet me repeat that, it is not a replacement for you, your ideas, your message and your humanity.
Speaker AYes, there are situations where AI social media posts are totally fine and I'm guilty for them too at times.
Speaker ABut when you use it for everything social media, email, LinkedIn pitches, this is where we lose all authentic human connection.
Speaker AOkay, there is a reason that I have excluded AI based automated sales systems in this list for 2026.
Speaker AYes, I have tried them and no, they are not on this list because they are no replacement for a real person.
Speaker APeriod.
Speaker AOkay, AI tools are powerful, but be very skeptical of the tools that claim to open doors for you as authentic human connection is still king in 2026 and beyond.
Speaker AAnd most of the time those tools do more damage than they do good.
Speaker ANumber seven Excel.
Speaker AYes, good old fashioned Excel is still an incredible tool for BD in 2026, but maybe not in the way that you might expect.
Speaker ACRMs have largely replaced Excel based tracking for contacts, customers and deals.
Speaker AAnd rightly so.
Speaker AThey are cleaner, they have reminders and they just do so much more in such a better way.
Speaker AHowever, Excel still has its place for me specifically for weekly tracking of my BD work.
Speaker AGreat.
Speaker ABD people track their numbers.
Speaker AOkay, specifically the following, but you can track more depending on what's important to you.
Speaker AI track my LinkedIn digital introductions each week.
Speaker AHow many new people have we introduced the company to?
Speaker AOkay, I track weekly phone calls.
Speaker AHow many people did I call?
Speaker AI track weekly emails.
Speaker AHow many emails did I send out while prospecting?
Speaker AI track all contacts added to the CRM.
Speaker AHow many new contacts did I add this week to the CRM?
Speaker AFrom my digital introduction stage, I track how many meetings I have booked.
Speaker AThese metrics tracked each week paint a picture and hold you accountable.
Speaker AAnd that's critical guys, because at the end of the day, if we're not holding ourselves accountable to something, how are we being consistent?
Speaker AOkay, business development success isn't about being the best, it's about being consistent over time.
Speaker AIt's about putting in the same level of effort week over week over week over week consistently.
Speaker AAnd if we do that consistently, we will be successful.
Speaker AAnd tracking our metrics, whether personally or for the companies we work at is a way to keep ourselves honest and hold ourselves accountable.
Speaker AThe other cool thing is over six months a year you can upload those metrics into ChatGPT and find some really cool statistical analysis data.
Speaker ALike how many calls does it typically take for you to book a meeting?
Speaker AOr what is your RFP close rates depending on what you're tracking.
Speaker AThere's lots of cool things you can ultimately find out with data, but the only way to have that data is to write it down in the first place.
Speaker AOkay, remember guys, even if you are the only person to ever see it, it will make you better.
Speaker AAnd feel free to DM me if you would like a copy of my metrics data that I track for all my clients.
Speaker AI'm always happy to share it.
Speaker AShoot me a dm, say I'd love to see your weekly tracking sheet and I will send it over for you to make edits and incorporate it into your own systems.
Speaker ANumber 8 Contact tracking software now, sales intelligence platforms have been around for quite a while.
Speaker ATwo that I have used personally are specifically Apollo I.O.
Speaker AAnd surf LinkedIn integrator, both of which have served me extremely well.
Speaker AHistorically, these systems were extremely expensive and really reserved for only large corporate teams with big dollars to spend.
Speaker ABut over the past couple of years they have absolutely come down in price with lots more competitors entering the scene to a point where nearly all business development people, even personally, can now afford them.
Speaker AWhich is awesome.
Speaker ANow, these tools offer a lot of features, but three in particular stand out for me specifically.
Speaker AOkay, number one is obviously email tracking.
Speaker AI want to be able to find people's direct emails as quickly as humanly possible because that is my preferred way of at least initial outreach.
Speaker AOkay, so email tracking is always critical, and finding emails was never really that hard.
Speaker ABut using tools like this makes it a heck of a lot easier.
Speaker ANow tools like Apollo and Surf can both find emails and phone numbers from ideal contacts by simply having their profiles open on LinkedIn and using your Google Chrome plugin to do a quick search on the person, which is pretty frigging incredible.
Speaker ASo you simply have, you know, Apollo or Surf hooked up to your Google plugins, and when you open up a LinkedIn page of a person, you need to find their data.
Speaker AIt'll just pop up on the right you click one button and it can find typically their phone number and their direct email, which is absolutely amazing in this modern day.
Speaker ANow this feature has saved me hours in trial and error trying to find people's contact data, specifically emails which can Be a pain in the butt if you don't have the exact example to work from.
Speaker AIt can also find phone numbers, but I want you guys to be super careful with this one.
Speaker AReally careful.
Speaker AAnd I mean it, really careful.
Speaker ABecause we live in a time where most information, including personal cell phone and home numbers is no longer private.
Speaker AOkay?
Speaker AAnd I get it, there was a time when it was, you know, in the phone book too.
Speaker AI, I get that.
Speaker ABut here's the deal.
Speaker ANobody likes being called about work on their personal or their home phones, period.
Speaker AMe included.
Speaker AI don't like that either.
Speaker ASo if you are not confident that the phone number you have is a work number, I want you guys always to default to the email or call the office main line first.
Speaker AOkay?
Speaker AIt's just respect, guys.
Speaker ADon't be calling people on their personal cell phones or at home.
Speaker AIt is disrespectful, nobody likes it, and it's going to paint you in a very bad light.
Speaker AWherever possible, get that work number, direct line where possible.
Speaker ABut if you got to call the main office, call the main office.
Speaker AThe emails is the thing that is absolutely amazing with these new systems because most of the time that's how people prefer to be contacted, at least initially anyway.
Speaker ANow the last feature that I want to talk about is the ability to build prospect lists in specific industries by title.
Speaker AThis is something that I have found that Apollo specifically can do.
Speaker AAnd I get there's other programs out there.
Speaker AApollo is just one that I have experience with.
Speaker AOkay.
Speaker ABut you can basically create large scale target lists based on industry titles and then you can populate those lists with emails.
Speaker ASo you can basically say, I want to find procurement managers in oil and gas in Alberta and it will populate you a list of procurement managers in oil and gas in Alberta and give you the last known email for them.
Speaker AThis is pretty cool.
Speaker ASo for target list creation, this is a tool that I think is going to greatly shape the way that we do target list prospecting in the future.
Speaker ABut it's really cool and it's available to you today.
Speaker AAnd while not all of the contact information is always accurate, in fact I found, let's call it 50 50.
Speaker AWhether or not the contact data is accurate, it can populate you a list of like a thousand people across an industry specifically that you're looking for.
Speaker ASo it's kind of a cool way to do prospecting moving forward.
Speaker ALike I said, I'm talking about this in 2026.
Speaker ABy the time you hear this, maybe it's 2028 and it's perfect, but right now it's not perfect yet, but it's pretty damn cool either way.
Speaker ANow important thing guys, I want you guys to trial different platforms, okay?
Speaker AI've talked about Surf and Apollo.
Speaker AThose are just simply the platforms I played around with and learned a lot about.
Speaker AThere is going to be a lot more opportunities for you, a lot more options as time goes on.
Speaker ALike I said, we're recording this in May of 2026.
Speaker ABy May of 2027 there could be 10 more companies.
Speaker AOkay, so take it with a grain of salt, but if you guys are looking for sales intelligence platforms, just try a few, do your research and see what works for you.
Speaker AYour mileage may vary.
Speaker ANumber nine AI Note Takers okay, the first time that I used an AI note taker, I knew it was a game changer.
Speaker AIn fact, back in 2024 I made the claim that it was the most helpful AI tool available to a business development person at the time.
Speaker AAnd honestly, it's still way the heck up there.
Speaker APersonally, I use Tactic IO as my note taker, but there are obviously tons to choose from.
Speaker AGoogle has their own now as well.
Speaker AThe tool that you use doesn't really matter, just that it ultimately does a great job of separating who is talking who is in the meeting and giving you either the ability to summarize the meeting for you or allow you to export that text into something like Chat GPT to do it after.
Speaker AWhich is what I do.
Speaker AThe ability to review business development meeting summaries after and ask it questions about the meeting, things you may have missed in the moment is absolutely insane.
Speaker AAnd the knowledge it gives you is unlike anything we have ever had in the business development space before.
Speaker AOkay, I typically upload the transcript into ChatGPT and I start to ask it, you know, what were the pain points from this meeting?
Speaker AWhat were the needs of this client?
Speaker AWhat were the challenges they were facing?
Speaker AWhat are the opportunities?
Speaker AAnd more.
Speaker AAnd it will create you a really cool summary.
Speaker ALong story short, in 2026 and beyond, you absolutely need an AI note taker.
Speaker ADoesn't matter which one you use, they're all pretty good.
Speaker ABut find an AI note taker and start bringing it to all of your meetings.
Speaker AOkay?
Speaker APro tip always add meeting summaries to your CRM after a meeting.
Speaker AYour future self and team will thank you.
Speaker AAnd number 10, last but not least, Canva.
Speaker ACanva.
Speaker AYes, Canva in 2026 we are all creators too.
Speaker AYep, it's the job none of us signed up for.
Speaker ABut yet here we are.
Speaker AAnd so tools like Canva make content creation easy.
Speaker AIn fact, dollar for dollar, Canva is pretty much impossible to beat.
Speaker AFrom simple image creation to photo editing to document creation and even video editing, Canva does it all.
Speaker AIf social media is a priority for you in 2026, it's very likely it's a big part of your job in one way or another.
Speaker AMake Canva a non negotiable tool and there you have it.
Speaker ATen must have tools for all business development professionals in 2026 and beyond.
Speaker AHuman centric approach is still key and your phone, email, LinkedIn and CRM will still be your most valuable tools.
Speaker ABut as AI continues to advance, keep trialing things, make your own choices and if you have any questions, feel free to reach out to me on LinkedIn.
Speaker AI am always happy to chat and yes, no AI, it is still me answering.
Speaker APlease follow and rate the Business Development Podcast on your platform of choice.
Speaker AShare this episode with a friend or colleague who needs it and catch my new show.
Speaker AI used to work there when you need a good shock or a good laugh.
Speaker AShoutouts this Colin Harms, Jamie Crozier, Carmen LaBelle, Jamar Jones, Chris Young, LA Serge Jorgensen, Linda Phillips, Cindy Baldi, Pia Silva, Nasheen Chen, John Pelly, Andrew Brown, Stephanie Gross, Alex Marr, Ali Stone, Tyler Bentley, Jen Ruggiero and Susan Pasaka.
Speaker AUntil next time, you've been listening to the Business Development Podcast and we will catch you on the flip side.
Speaker BThis has been the Business Development Podcast with Kelly Kennedy.
Speaker BKelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.
Speaker BHis passion and his specialization is in customer relationship generation and business.
Speaker BThe show is brought to you by Capital Business Development, your business development specialists.
Speaker BFor more we invite you to the website at www.capitalbd.ca.
Speaker BSee you next time on the Business Development Podcast.




