
Executive Director
Chris Yeung is a business development strategist, creative marketing mind, and the newly appointed Executive Director of Edmonton Destination Marketing Hotels, representing more than 50 hotels across the region. With over two decades of experience spanning law, private capital markets, and professional services, Chris has built a reputation for helping professionals turn visibility into revenue and strategy into real business growth. Through Lateral Thought Inc. and ventures like Convos Media and Convos Method, he has helped lawyers, accountants, and other service-driven professionals build stronger brands, deepen relationships, and create marketing that actually drives results.
But Chris’s story goes far deeper than strategy alone. At one point, he found himself on the verge of losing everything, facing crushing financial pressure, personal guarantees, and one of the hardest seasons of his life. That experience reshaped how he sees business, resilience, and the courage it takes to ask for help before it is too late. Today, whether he is leading tourism initiatives, building powerful platforms, or helping professionals grow with intention, Chris brings hard-earned wisdom, sharp creativity, and a deep belief that authentic connection is still the greatest advantage in business.
Episode 326 of The Business Development Podcast features Chris Yeung, one of Edmonton’s most recognized business leaders, as he shares the defining moments that reshaped his life, career, and perspective on success. From buil...