Dr Juan Salinas

Dr. Juan Salinas is a visionary food scientist, entrepreneur, and the mastermind behind Perfect Life Nutrition Inc., the company responsible for the creation of P-nuff Crunch—a game-changing, plant-based protein snack. With over 20 years of experience working as an innovator for major CPG companies like Nestlé and Kraft Foods, Dr. Salinas combined his deep expertise in food science with his passion for health and fitness to revolutionize the snack industry. A native of Honduras, now based in New Jersey, he holds a PhD in Food Science from Rutgers University and boasts qualifications in sports nutrition from the International Olympic Committee, as well as certification as an IBS diet specialist. His mission is clear: to deliver snacks that don't just taste great, but also fuel active, healthy lifestyles.

Dr. Salinas made waves on Shark Tank, where he secured an investment from Mark Cuban, propelling P-nuff Crunch into the national spotlight. Driven by his commitment to creating nutritious, all-natural snacks, he’s on a relentless quest to challenge the norms of the food industry and inspire healthier choices for everyone. Whether leading product innovations worth millions or sharing his expertise as a natural bodybuilder and endurance athlete, Dr. Salinas is determined to change how we snack—one delicious, protein-packed bite at a time.