Jake Karls

Jake Karls isn’t your typical business leader. He’s an actuary turned modern day Willy Wonka, an unapologetically bold entrepreneur who thrives on human connection. As the Co founder and Chief Rainmaker of Mid Day Squares, he’s helped turn a kitchen table dream into a multi million dollar chocolate empire, selling over 47 million bars and generating $30 million in revenue while growing at an astonishing 40 to 50% year over year. But he didn’t do it by following industry norms, he rewrote them. Jake’s superpower lies in building relationships, crafting compelling narratives, and proving that authenticity isn’t just a buzzword, it’s the foundation of a brand that stands out in one of the most competitive markets. His approach to marketing is unfiltered, raw, and refreshingly real, turning Mid Day Squares into more than just a product, it’s a movement.

But Jake isn’t just selling chocolate; he’s selling a new way of doing business, one that prioritizes radical transparency, emotional resilience, and relentless storytelling. Whether it’s breaking records at Costco, captivating 17 million organic LinkedIn views, or raising $17 million in venture capital by building in public, Jake is proving that bold storytelling beats traditional advertising. A Forbes 30 Under 30 entrepreneur and an EY Entrepreneur of the Year finalist, he’s redefining what it means to scale a brand without losing its soul. He’s not here to blend in. He’s here to shake up industries, challenge conventions, and show the world that being yourself is the ultimate business advantage.