Strategy Expert
Jeroen Kraaijenbrink is an accomplished strategy educator, mentor, author, and consultant with over two decades of academic and industry experience. He empowers people and organizations to design, formulate, and execute their strategies by providing innovative tools for forward-thinking strategy and personal and organizational development.
Drawing from cognitive psychology, humanism, martial arts, Saint Benedict, and a wide range of other sources, he has written innumerable articles on strategy, sustainability, and leadership, as well as authored six books: Strategy Consulting, No More Bananas, Unlearning Strategy, The Strategy Handbook, The One-Hour Strategy, and The Strategic Leadership Playbook. He is also a successful LinkedIn influencer, where he writes about strategy and leadership.
Jeroen has a PhD in industrial management, teaches at the University of Amsterdam, is co-founder of Strategy.Inc, and co-creator of The Big 5 of Strategy competency framework for assessing and building the future skills required in today’s disrupted world.
