CEO
Justin LaRocque is a seasoned executive and entrepreneur with a deep background in finance and leadership, having achieved remarkable success in multiple ventures. As a Chartered Accountant with a decade of experience, he has led significant organizational transformations, including driving over $250 million in cost-saving initiatives and guiding companies through successful exits. Justin's expertise spans from scaling startup ventures to managing financial operations for large public companies, with revenues ranging from $5 million to $3 billion. His strategic vision and commitment to excellence have not only doubled revenues but also propelled industry-changing technologies to new heights.
Beyond his professional achievements, Justin is deeply passionate about driving change and helping organizations and individuals reach their full potential. As the founder and CEO of ROC Advisors and River City Leaders Forum, he continues to inspire and lead with a focus on innovation and growth. His journey is marked by a relentless pursuit of excellence, and his leadership has consistently delivered transformative results. Justin LaRocque is not just a leader; he is a catalyst for success, reshaping industries and empowering others to achieve their goals.
