Owner & Director
Chloe Wu is a seasoned professional whose journey spans continents and industries. Born in China and educated in France, Chloe’s passion for wine ignited during her time studying International Business and Wine Commerce at Université Blaise Pascal. Her career began in Bordeaux, where she developed the Chinese market for wine exports. Returning to China, Chloe honed her skills in roles from Channel Sales Representative to Importation Director at The Coca-Cola Company, shaping strategies that bridged markets and propelled brands to new heights.
In 2023, Chloe took her expertise to Canada, founding Advinture Trading Ltd., a premier liquor agency specializing in fine wines. Her career is a testament to her unyielding drive and visionary approach, culminating in a bold new chapter of entrepreneurial success. Chloe’s transformative impact on the global wine and spirits industry is not just a story of professional triumph but a beacon of relentless ambition and innovation.
