President, CEO, & Senior Partner
RUDY A. ZACHARIAS - PRESIDENT, CEO, & SR, PARTNER
Focused. Savvy. Thoughtful. Ready to take on any challenge. Rudy is a true master of his craft. With over 20 years of dynamic, interdisciplinary experience, his professional expertise spans the full spectrum—strategic planning, branding, marketing, communications, project management, and government and stakeholder relations. Always at the forefront of innovation, Rudy’s goal is to build partnerships that move brands forward.
TERRY ELKINS - CREATIVE DIRECTOR & PARTNER
With decades of experience, Terry isn’t just a gifted storyteller—he’s an ideas alchemist. His ability to capture the essence of a message and distill it into its most eloquent form is what truly sets him apart. Since joining our team in 2014, Terry has worked with hundreds of clients of all shapes and sizes, transforming raw, complex concepts into compelling verbal and visual narratives, each thread rich with thought and rationale. When he’s not crafting transformative ideas in our office, he can be found instructing at MacEwan University, where he helps educate and inspire the next generation of designers.
ABOUT THAT...
About That… is a full-service branding, marketing, and communications agency that puts people first, listens to understand, and crafts thoughtful, strategic solutions to help our clients see the big picture and navigate the road ahead. We’re About That...
With nearly 30 years of experience, we deliver strategic, purpose-driven solutions to help our clients navigate their challenges, break through the noise, and stand out in all the right ways.
You once knew us as g[squared], but on April 16, 2025, we re-branded as About That...
Since 1996, we've partnered with hundreds of satisfied clients of all shapes and sizes—across nearly every industry and background. In 2023, the firm underwent a change in ownership, sparking the opportunity for reflection and reinvention.
This evolution is about much more than a new name or aesthetic—it’s about the way we connect with people, champion local businesses and organizations, and deliver results that truly matter. Because we’re About That….
Charged with renewed energy and powered by a team of big-picture thinkers, creative problem-solvers, and strategic experts, About That… is ready to step into a new era of growth and innovation.
NEWS RELEASE: https://weareaboutthat.com/introducing-about-that/
[We can only upload one photo; we can email you the second headshot (of Terry)].
