Rudy A. Zacharias

Rudy A. Zacharias is a seasoned strategist and relationship-builder with over two decades of experience spanning branding, communications, project management, and stakeholder engagement. As President, CEO, and Senior Partner at About That…, Rudy brings clarity to complexity—guiding organizations through transformational growth with insight, purpose, and precision. His leadership is defined by a deep understanding of both public and private sector landscapes, built through impactful roles across government, education, transportation, and advocacy.

At the heart of Rudy’s approach is a commitment to people. Whether shaping a brand strategy, leading a high-stakes communications plan, or forging new partnerships, he leads with intention and collaboration. Under his direction, About That… has evolved into a bold, people-first agency built to help clients break through the noise and lead with meaning. Rudy’s vision is clear: move brands forward—and do it with strategy, empathy, and integrity.