Terry Elkins

Terry Elkins is a master of message and meaning—a Creative Director, illustrator, and educator with nearly 30 years of experience turning complex ideas into compelling, people-centered brand stories. As Partner and Creative Director at About That…, Terry leads with clarity and craft, helping organizations across industries define who they are, what they stand for, and how to express it with impact. His work blends strategy and storytelling, creating visual identities and narratives that don’t just look good—they resonate.

Beyond his role at About That…, Terry is a respected sessional instructor at MacEwan University and an accomplished freelance illustrator with a signature retro-inspired style. His work has been featured by Serif, Dribbble, Andrews McMeel, Universal, and more. Whether he's guiding clients through brand transformation or inspiring the next generation of creatives, Terry brings a rare mix of experience, creativity, and curiosity to everything he does—always anchored in his belief to "make moments that matter."