Trevor Muir

Trevor Muir is a transformational leader who rose from journeyman instrument mechanic to scaling Surepoint Group from a small Alberta operation into a $100M+ organization—proving along the way that authenticity, vulnerability, and genuine care are not weaknesses in leadership, but the ultimate competitive advantage. His journey through forbearance, near-collapse, cultural rebuilding, and unprecedented growth shaped him into a rare kind of leader: one who tells the truth when it’s hard, stands tall when others would run, and builds organizations where people feel seen, supported, and inspired to give their best.

Today, Trevor is a keynote speaker, leadership coach, and the founder of the Someday to Today initiative, helping leaders reconnect to their purpose and lead with heart. His message is grounded in lived experience—decades of hard-earned lessons, personal transformation, and a belief that meaningful impact begins with radical honesty. Trevor doesn’t just teach leadership. He embodies it. Because at the end of the day, the world doesn’t need more bosses, it needs leaders brave enough to care.