Start the New Year Using Your Strengths with Ryan Crittenden

Start the New Year Using Your Strengths with Ryan Crittenden

 Ryan Crittenden: Coaching is about bringing out what is already in the person, asking those questions, drawing it out, because everybody has the answer inside of 'em. They just. May not know it.

Intro: The Great Mark Cuban once said, business happens over years and years. Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal, and we couldn't agree more.

This is the Business Development podcast based in Edmonton, Alberta, Canada. and broadcasting to the world, you'll get expert business development advice, tips, and experiences, and you'll hear interviews with business owners, CEOs, and business development reps. You'll get actionable advice on how to grow business, brought to you by Capital Business Development CapitalBD.ca.

Let's do it. Welcome to the The Business Development Podcast, and now your expert host. Kelly Kennedy.

Kelly Kennedy : Hello. Welcome to episode 304 of the Business Development Podcast, and today it is my absolute pleasure to bring you Ryan Crittenden. Ryan is a certified strength-based coach and the founder of XL Coaching and Development, where he helps leaders and emerging professionals unlock their full potential with a PhD in industrial and organizational psychology and certifications in Clifton strengths, the six types of working genius, and the John Maxwell team.

Ryan blends cutting edge leadership strategies with real world experience. His coaching focuses on building leadership confidence, enhancing emotional intelligence, and providing actionable strategies to navigate challenges. Through personalized coaching team workshops and online courses, he empowers individuals to break through limitations, avoid burnout, and create a thriving, fulfilling career.

As an army veteran, Ryan brings his discipline strategy and a results driven mindset to leadership development. His expertise spans industries, equipping him with a sharp understanding of what drives performance and engagement. His mission is your success, and failure is not an option. Ryan, it is an honor to have you on the show.

 Ryan Crittenden: Kelly, I am so glad to be here with you today.

Kelly Kennedy : So I'm just gonna tell our listeners, I actually owe you a massive, massive apology. I was not completely prepared for the first take of this episode, and so I had to go back and I actually did the Clifton strengths. I like. It's pretty rare that I end up in something, like I was saying earlier to you, that I have like almost no knowledge in when it comes down to business assessment.

And with this I was like, holy crap, I am super under prepared and so. We actually are redoing this show right now, and it is my fault. I'm gonna take full ownership of that. And I just wanna say, Ryan, thank you so much for coming back. I'm much better prepared. Round two is gonna be much better.

 Ryan Crittenden: Yeah, I am, I am glad.

And, you know, no, no apologies needed. Um, I think we're just gonna have to connect sometime in person and I think it's gonna have to be over, uh, Timbits or something.

Kelly Kennedy : Yes. Tim Hortons makes the world go around as we That's right. We talked about, dude. Um, you've had an incredible career. You're a military veteran man.

You know, I, I can't wait to get into this today because we're actually the last show before 2026. There's a lot of people today. Are looking for that leg up as they hit the New Year's, they hit the ground running. And I think we're gonna give them that today with some Clifton strengths and some coaching.

I think so. I think it's gonna be fun. But before we do that, man, take us back. Who is Ryan Crittenden? How did you end up, uh, you know, a strengths coach?

 Ryan Crittenden: Yeah, it's, um, man, it is quite a journey for sure. Um, I really do think it kind, it does start when I joined the military. So I joined the US Army 2010, which is like weird to think that it's 16 years ago.

Yeah. Like, when did we get to that point where something's decades old? Like we're not much different in age. So that's, uh, but anyway, so 16 years ago I joined the military and it really started kind of me searching for like, where do I belong? What do I do? Like I am stuck. Um. So I joined the military and a friend of mine, you know, year, years ago, we reflected back on it and he said, Hey you joining the military wasn't really for you joining the military.

It's for what was afterwards. And, and he was actually like my staunch, he was not an advocate for me to join the military. He was the one being like, dude, what are you doing? Which is good. Like, we do need those friends to like really make us make sure we we're doing the right, what we need to be doing.

Right. But anyway, so, so I joined and I was kind, you know, looking for this belonging. I went in with the mindset of, you know, I could do, I could do 20 years and make this a career. I quickly realized it was not for me, but I still, you know, I was different from Canada and the us. Like I signed a contract and I needed to fulfill the contract.

Mm-hmm. Mm-hmm. Um. So, but I was looking for just belonging, do, did the best I could while I was there. Uh, and I shared this story and last time, and I think this is such a cool story 'cause it shows two things. It shows how a leader creates belonging and creates culture. So when I was in Afghanistan, I was ended up in Afghanistan two, two and a half months after basic training.

So I'm like fresh to everything. Yeah. And well, one of the things that the team did that I was on is every after we got back from Mission, everybody went to the gym and I didn't know what to do in the gym. And, and so I went and I went to my team leader. I said, Hey, he was working out and I said, Hey, I don't know what I'm doing.

Can I work out with you? And he said, no, I work out alone. And I'm like. Well, okay. Like, all right. And I kind of just like looked around this gym and I was like, I'm just gonna leave. So I left, and as I'm walking out I come across my squad leader who's above a team leader, and he was like brand new to the team that day.

I believe it was even that day. Didn't even know me. Yeah. And he's like, Hey, aren't you in my squad? He, you know, called over to me and I was like, yeah I am. And he goes, what are you doing? I go, well, I don't know what I'm doing in the gym. And, and so I just, I left. He said, well, hey, come work out with me.

And I ended up working out with him ev about every day for the rest of that deployment. Wow. Um, and. We're still, even to this day, when I think about him, and I hear stories from people that, you know, served with him after I had and stories from his wife. I'm like, man, what a great leader. But he really, and in a really simple way, showed that, you know, leaders create belonging mm-hmm.

Mm-hmm. For people on their team, and then they also create the culture. And they, and he saw something, maybe that he didn't necessarily, you know, like purposely go to look out for it. But he, one of the things leaders do that, you know, they take care of people and something that they're not strong in strong.

Um, and so, and I was not strong, still not strong in, in the gym kind of stuff, but he, took me aside, like invested in me and then made sure I was successful. And I really think that's a really neat, neat thing. Like if that was a story of, you know, my time in the military that's one of the overarching stories of creating belonging and creating the culture and wanting to be a part of something.

Yeah. Um, so, and then on a second note, I did have my first Tim Hortons in Afghanistan. So.

Kelly Kennedy : That is a strange place to have your very first Tim Hortons. Right. I'm just gonna throw it out there.

 Ryan Crittenden: The, the Canadian section was, uh, was a different world. We'll put it that way. And it was a much better one to go hang out at.

Kelly Kennedy : Have you, um, have you been to Canada before, Ryan?

 Ryan Crittenden: Uh, I went to Vancouver BC. August of 2014.

Kelly Kennedy : Okay. Okay. Yeah. Yeah. I was just gonna say, if you come to Canada, there's pretty much a Tim Horton's on every single street corner. It's wild. It's funny, man, like I'm from a pretty small city in, uh, in, it's called Spruce Grove.

It's just in Alberta and I think we have like five Tim Hortons in that little tiny city itself, man. Like you can't spit and not land on a Tim Hortons. So it really is a true Canadian.

 Ryan Crittenden: Yeah, that's great. Brought that one that's, I even, I even had Tim Horton's in, um, Manhattan, in New York. Wow. In City. Yeah, actually I was, that's a business partners there.

And I, and, uh, I, you know, had a Uber and I put in my stops and the first one was a Tim Hors. I was like, I don't know where this is in relation to anything. That's a Tim Hortons. Then you take me to wherever and I was like, I don't care the cost. I'm gonna Tim Horton's.

Kelly Kennedy : There is something about that coffee man.

I don't know what they put in there, man. It's is good and it's simple and

just great. Anyways. Yes. Anyways, no, it's um, it's pretty incredible man. And, and I guess one of the questions is how did your time in the military influence, you know, you to become a coach or maybe not to become a coach, but maybe influence you now as a coach?

What were some of the lessons? You know, I don't get a lot of people from, from the US military on the show.

 Ryan Crittenden: Yeah. One of the things that, in hindsight and kind of there in the present too is it really helped me focus, focus on what I wanted to focus on, really figure out what I wanted to focus on.

Um, I had that experience, um, with my squad leader that one day in Afghanistan, and I think that was a great example of, of really great leadership.

Kelly Kennedy : Yeah.

 Ryan Crittenden: In a very simple, non-complicated way. And I had, I had some great leaders, I had some great moments, like we could, I could sit here for another hour and just tell stories of great leaders that I had in the military.

On the flip side, like in any organization, I could sit here and tell stories of the really bad leadership and I could probably do it for two hours. Yeah. And, and so what I really wanted to be was, you know, like who you start, you have to ask your que ask yourself the question, like, who do I wanna be and who do I wanna be like.

So when I started to get out of the Army, I knew I knew who, I knew that those good leaders made the times, the hard times better. Yeah. And so I wanted to focus on my leadership development. Um, and I joined the John Maxwell team, which for anybody not familiar, who, what, who John Maxwell is, like world renowned leadership guru.

A bazillion books on all different types of facets of leadership from developing yourself, developing your others and just, you know, like Leadership Gold I think is one of my favorite books that he wrote. And then one book that was really influential was the 15 invaluable Laws of Growth.

So a lot of personal development. So I joined the team, got plugged in, really focused probably the first time in my life on. I actually wanna grow as a person and what does that mean? And they had a coaching side. So they kinda had, at the time, three tracks. They had a kind of a leadership development track a coaching track and a speaking track.

And so I liked the leadership and the speaking. I was like, coaching, whatever it seems, fluffy, seems, seems weak, like, seems weird. Like I don't, I don't know it, but I'll, I'll do it eventually. Yeah. And then so you go down. So they had to have a lot of online opportunities to learn and develop in a community, which was, which was really great.

But you go down, uh, to certification in person and each day they focus on one of these different tracks. And I was not at all looking forward to the coaching track. Mm-hmm. Coaching day. But it started and I think within the first five minutes of the day I was like, holy cow. We're onto something. Yeah.

I was like, this is incredible. Just the way and I still remember this to the to this day and I still talk about it with other coaches and other people is when the guy leading the session said, coaching is about bringing out what is already in the person, asking those questions, drawing it out because everybody has the answer inside of them.

Yeah. They just may not know it.

Kelly Kennedy : Yeah. Yeah. It's like that little piece of encouragement is the one thing that's just standing in their way. And it's so funny 'cause, you know, I look at that to like what I do with business development coaching. Like 99.9% of people know what they need to do to grow their business.

Totally. What they need is that kick in the ass to just do it right. Like, totally. So much of coaching is just that, and it's like, we all need that kick in the ass. I know I did.

 Ryan Crittenden: Yeah, man I think I need it like every day, right? Yeah. And, um, but yeah, when he, I was like, I gotta thinking about it, I was like, man, that's so true.

And then I, I had a chance to talk to him later. Uh, I asked him a question. Everybody had kind of stopped him in the hallway and ran. How old was I? I don't know. I was 28 at the time, you know, and I go up to him and really gracious guy, just smart, sharp guy. He probably likes Tim Hortons too. Now I think about it, I'm sure.

But anyways, I asked him, I go, Hey, you know, this. This makes sense. Like asking, these type of questions to draw stuff out. I go, but what do you do if they're just wrong?

And he said, he said, Ryan, they're not wrong. And he goes, you just need to keep asking 'em questions. Keep figuring out better questions to ask.

Get into action. And eventually they'll figure out an action plan and, you know, help 'em with the action plan. Then they'll learn and grow and then they decide if they were wrong or not. And so it's entering. And what I started to learn was, you know, as a coach, I just need to be unbiased. But what I need to do is actually help the person I'm coaching develop and under, decide for themselves and then go back.

You know, you know, the coachee goes and, and learns. And then comes back and we coach through it again and they decide where they wanna go from there. And so it was really interesting on, on, uh, that's how I wanted to be become a coach, was from that day.

Kelly Kennedy : Yeah. Yeah. You talked about, um, you just mentioned the importance of being unbiased in coaching.

That's not easy for a lot of people. How are you able to check, how are you able to check your opinions at the door?

 Ryan Crittenden: Yeah, it, it is really tough because there are. You know, we live in a very polarized world. Yes. Uh, and maybe I can even go say 2025 might've been one of the most po polarizing years.

Kelly Kennedy : It very well could be. Yeah. For those listening, we're recording quite a ways in advance. It is actually February of 2025. So, uh, yeah, we're, we're still hanging on from a rollercoaster start to the month. I have a feeling that 2025 will have been pretty interesting.

 Ryan Crittenden: Yeah. So I was just, but hopefully I, okay.

I want us to speak, maybe say something else too. 2025 could be very polarizing, but hopefully we all grow and we all treat each other with some respect and understanding that we're all just kind of doing the best we can.

Kelly Kennedy : Absolutely. Absolutely. Yeah. And, you know, I wanna speak to that just quickly because mm-hmm.

Basically, no matter what happens, ever. You still have to respond. You get to choose the way that you interpret what happens and what actions you're going to take. I think there's a lot of people who feel like life is happening to them, and I'll be honest. Mm-hmm. I used to be that way. I used to be like, oh shit, that happened.

Now I'm just screwed. Right. But if that's your mindset, you're letting the whole world make choices for you. Mm-hmm. The empowerment is when you take your power back and say, yeah, this happened, but I'm going to choose to take this action. I'm gonna choose to stay positive. I'm gonna choose to move forward no matter what happens externally.

That's where true power comes from. Yeah. I love it. I love it, man. That could be a whole nother topic. Well, shit, we're going into January of 2026 at this point. I know there's a lot of people out there who maybe are feeling a little out of control in their life and, you know, you're a coach, I'd, I'd love to have your opinion on that for those people.

 Ryan Crittenden: Um, So let's, let's go back to that first question and then we'll go back to Sure. So remind me, but at least the, the first one, how can a coach remain unbiased? The first step is remember that the coaching session's not about you. And that's, that's tough because like they hired you, people want your opinions and, and stuff like that.

But when you stay, when you understand the relationship that you're establishing, you know, are you a coach? Are you therapist, are you a mentor? Are you a consultant? A coach, broad strokes, maybe doesn't need to know your industry. The coach just needs to focus on you. Like he's. We're working on you, not the problem.

Now, like a mentor or a consultant, would, uh, be more apt to give their thoughts and be a little bit more biased, like a consultant. You're hiring them for the right strategies, right? You know, time proven consistent strategies. A mentor being like, I've gone this way before. Um, now obviously there's pros and cons to all of it.

It just depends on what you need. So does that kind of help answer that first question?

Kelly Kennedy : Yeah, I think so. I think it does. I think just ultimately, you know, you see it in therapy all the time, right? Yeah. They're supposed to stay unbiased, but I always kind of just wonder, it's like, no, you have an opinion here.

How do you ask? You have to just feel like on a certain level, especially in therapy. That it is being, the questions being asked are being driven by the bias that they have towards their own opinion. Right. And I guess, you know, as, as a business development coach, I'm not afraid to just say like, is that working for you?

Because mm-hmm. If that thing was working, we probably wouldn't be having this conversation. Like, I'm not afraid to call out. You know, when it's like really though, like, really? Yeah, yeah. But, but you're right. Some of that is my own opinion and my own bias. And like, I'm asking for a friend, man, I'm asking for me how, like it isn't easy to check your bias at the door.

 Ryan Crittenden: Yeah. And that's one of the, I think that's one of, um, so the International Coach Federation has what they call the core competencies of coaching. Yeah. And that's one of 'em is to remain unbiased. And it's that thought of a. It's coaching the person and not the problem. So sometimes a question like, how is that working for you?

It could just be more to explore the situation for the coachee to explore the situation, other than how is that working for you? Mm-hmm. Do this instead.

Kelly Kennedy : Yeah. I think maybe where I fall a little bit off the wayside is that a lot of my coaching is also process-based teaching. Sure. Yeah. So it's a bit of a mix of both.

Right. Um, I'm not, I'm not per se like the therapist level coach, that's just not where I mm-hmm. The mix of it all. But man, yeah, absolutely. I can see the value in what you're saying. I can see, you know what I mean? Because you can tell somebody something all day long, but if they don't come to that conclusion on their own, it's not as impactful.

 Ryan Crittenden: Yeah. It's somewhere around 77% of people that. Have more success, it's they have more success because they either came up with the solution or they feel like they were part of coming up with the solution. Mm-hmm. And then the other people maybe had success because it just got beat into them and they were like, okay, I just have to do this.

I don't know where that other 23% fall in, but I at least know the 77%.

Kelly Kennedy : Yes. Yeah. The majority, if they come to it on their own, do better. That, that's all we need to know for this conversation.

 Ryan Crittenden: Totally. And that's, so that's the part of the, the coaching session, you know, on an individual it's a little different when I do my strengths coaching, but after that, when we enter into, uh, like a, an ice, an International Coach Federation, ICF standard coaching, we're gonna, you know, have an agreement of what the relationship is and then an, and then a, like a sub agreement for that coaching session.

And that just means, Hey, this is what we're gonna talk about. So the coach is responsible on making sure, you know, we stay on topic unless the client through the session's, like, I need to focus on something else. Like something else triggers in their mind. Yeah. So you have an agreement, you have an awareness time where we're, you know, there's that conversation piece and then, and then there's an action piece at the end.

Kelly Kennedy : Yeah. No, absolutely. Absolutely.

 Ryan Crittenden: Yeah. Yeah.

Kelly Kennedy : Like, I just wanna talk a little bit about people who may be going into, who maybe want to do better here in 2026, right? They want to be able to change that mindset if they're struggling with, you know, maybe a negative mindset, or I can't do this, or I'm out of control of my life and I'm just being influenced by the world, as so many of us have found ourselves.

I wanna speak to them a little bit today, Ryan, because like I said, I think there has to be a catalyst of some level. For people to take control of their life. To take control of their future.

It's funny because I know at some point I actually made that choice that I was no longer going to let the recessions of the world, the challenges of the world, the negative news impact my day-to-day life.

I was going to choose to make the best of it no matter what came my way. Like I said, unfortunately, I can't name the catalyst of that moment, but there definitely was a moment, and I just wanted your opinion on that. You know, if somebody came to you and just said, Hey, like, I'm feeling down, I'm feeling negative, the news is shit, the world is looking like it's gonna implode on me.

I feel like I'm out of control of my own life. Mm. How, how do you help those people?

 Ryan Crittenden: Yeah. You know, that's, that's a good question. I, I think I think I've been there too. If I can go back to my little story, for a second. When I came back and I learned about what actually coaching was, I was in a, in a leadership role that I just, I loved and I thought it was like the dream job at 29, 28 years old.

Mm-hmm. But, um, and it was so much fun. And I started to implement these coaching session this coach approach to leadership. 'cause I led a whole volunteer team. Like I couldn't keep 'em there with a, a nice salary and, and perks. So I started integrating these, coaching, this coach approach, saw some great great results that the organization had never seen.

And I was building this thing from the ground up. But then my boss, I don't, I don't entirely know other than, you know, there was some narcissism there. And I, maybe he felt threatened. I don't know. But really wanted to start, create a clone of him and me and I started to push back.

And so I eventually left. And it was a really hurtful experience because there was, we had such great results and, and things were going so great, but I just ended up getting so burned out and burnt. And there was this this was, I was back in Montana. I live in Colorado now. Um, again and I remember just thinking that too.

Like, I'm not like in control of anything. I was like, I'm burned out. I'm exhausted. I don't know what to do. Um, so personally, I made some drastic changes and left Montana altogether and moved back to Colorado. Wow. Uh, where I stationed, where I, where I was stationed in the Army, and I literally had the whole, I don't know, like, and you know, when it was just me, I didn't, wasn't married, I didn't have kids at the time or anything like that.

So I was like, if I'm gonna go back to Colorado now is the best time. Yeah. And so I just packed up and went back to Colorado and some friends, gracious friends, let help me hit restart. And so I think that initial, in those moments where man, things feel crazy and you're outta control and, you know, you're just experiencing all these emotions, like first it's okay.

Mm-hmm. You're one, you're not alone. Is what I, I definitely wanna emphasize is like, people have these experiences, it's normal. It's okay. So one, if you need to talk to somebody, be sure to do that. Yes. And, uh, and go from there. But I think on maybe what you can do now is, you know, recognize it, it's okay.

And see, see what that first step is towards clarity, first step to, you know, getting things back under control. It could mean, you know, like mine was kind of drastic. Like I left Yes. And that was needed. I don't think I could have stayed. Yeah. But just think about what is that first step.

That's gonna help you get some clarity or that first step to help you get some control. And maybe that is that, Hey, I need to go sit down and have Tim Hortons with a friend and we need to eat a donut together. And just, I just needed someone to listen to me, not someone to fix you, just someone to listen to me.

Kelly Kennedy : I love the analogy of take the first step. It's something that I've actually talked about quite a bit on the Business Development podcast over time. And it's that no matter what you choose to do, you know, like even this entire podcast, 304 episodes, mm, started with a decision to do it right? Yep. With no shows, no equipment, just I'm gonna try it.

And then that decision piggybacked into learning about equipment, which picked into buying equipment, which then picked into, okay, now what's next? Do we need hosting platforms? I guess what I'm getting at here is. Every journey, no matter how big or how long, or how big, or how bold starts with taking a simple action.

Mm-hmm. Very first step. And I just love that you, I love that you've, you stopped there because I think that's powerful this time of year. 2026 January, people are looking to do something big. They're looking to do something old. They're looking to change the world or change their lives. But it's, you don't change it all at once in a, in a gigantic big picture move.

Change it by making a simple decision and taking one small action and then taking another. Mm-hmm. But it's many small steps that lead to big, bold action over time.

 Ryan Crittenden: Yeah. You know, a lot of times, at least for me, and I imagine, you know, I'm not alone in this. When you start thinking of that big picture.

And I, I like big pictures. I love to like daydream and Oh, I, and look out my window. Um, yeah. But when you, when you're planning and you can almost get overwhelmed being like, yeah, man, I don't, I don't have a hundred million dollar company yet. Yeah. Or I don't, I'm never gonna get there. Ah, or maybe you will.

I mean, and maybe also you don't want to because that's a really big company. But anyways, that's, besides, that's a lot of work, but it's like the get overwhelmed and you almost get that shell shocked and you don't do anything and then it's like, oh man, no. It's like you're missing out. Like do that one step.

So great word there, Kelly too.

Kelly Kennedy : No, thank you. Thank you. Yeah, it is, um, the big picture, you're absolutely right can be a little bit overwhelming. There's also something that many people don't talk about and I'd love to talk about it with you. And that's that some of the most incredible things that have ever happened to me.

I never saw them coming.

Mm.

I could have never planned for them. They were just life laying out the path and saying, do you want this or not? Mm. And um, like I said, this podcast is one of those things. I never really planned it. I knew I wanted to do something big, but I could have never seen what we would do with this show, or the opportunities that would present themselves to me because I made the choice to do it.

So much of your path in business, in life, whatever you're going to do, is simply going to be being in the right place at the right time and saying yes to that great new opportunity that presents itself to you. Mm-hmm. You, you can't plan that.

 Ryan Crittenden: Yeah. Yeah. You know, and you're a great example. We'll kind of pick up my story.

So I moved back to Colorado. I have no idea what I wanna do. Even career-wise, I had no job. Like I was making some money for my GI bill going to school. And I moved into a friend's basement for a few months. But I got, so I got reconnected with some old friends, like one of those, one of those houses that everybody hangs out at.

Kelly Kennedy : Yeah.

 Ryan Crittenden: And, uh, so yeah, it was like, I was back in Colorado for like a week or so and I saw on Facebook, Hey, we're all hanging out. I'm like, oh sweet. Hey tell me your address again. You know, it'd been a couple years. And so I go over and his his dad and another friend are talking at their kitchen table about this team coaching event that they're getting ready to do and.

I'm listening to 'em and they're saying all these things that I wish I would've heard at my, from my boss. You know, they're, yeah. They're talking about, you know, their strengths and gr you know, helping them develop their strengths and having a team culture and there's an identity and all this kind of really great stuff.

And I go, what are you guys talking about? Talking about? And they tell me that, Hey, we have a, a, you know, strength-based coaching company and this is what we do. We help people know and love and flourish in their strengths and and all that. And I was like, well, interesting. I go, well, I'm a John Maxwell coach, and my friend's dad goes, well, hey, we should talk some more.

And from there I, I take this really powerful assessment called the Clifton Strengths Assessment. And he coaches me through what I call strengths foundations. And it was really good actually for me personally. 'cause one I was feeling pretty defeated, so I really gotta, I had some validation that I had strengths, I had unique contributions.

Yeah. I learned who I was not, which is also really important. And then the maybe more important too is I could actually get, have a comment. I could have a language about it. Mm-hmm. Because you know, some people are like, yeah, I know I have strengths. We'll name them. And so this really helps given a name.

Yeah, that's, um, yes. And so, so we do that and I, and I'd end up joining their coaching company as a coach. And I'm like super involved. And then I remember, uh, it was the end towards the end of December of 2017. And my friend's dad, he's the CEO of the company, he goes, Hey we were talking and we'd like to bring you on as a partner.

And I'm like, I don't know what that means, but yes. Let's, let's do it. Yeah. And, and so, so I joined as a partner in the company and we just like, we just really hit the ground running. I mean, it was fun, like, figuring out how to scale a business. Totally bootstrapped, we ended up having coaches in Europe, like in a really short amount of time.

So we gotta figure out how do we support our coaches, and then it was, how do we support our coaches internationally? Mm-hmm. Like we, uh, when I joined, we didn't even have a really great way to invoice clients. And so we've, you know, got that figured out and it was, and it was a lot of fun. And yeah. So that whole thing of like, you never know what's gonna happen when you say yes.

Yeah. And, uh,

Kelly Kennedy : I love that. I, I honestly, it would be so boring if we just knew everything that was coming our way, you know? Totally. I think as entrepreneurs we can get super overwhelmed because we feel. Or we try to control everything, right? Yeah. You know, uh, we're gonna get into my Clifton strengths, but, I like to be in control of things.

I, I do my best. But you know what, I also recognize that, like I said, the best opportunities that have ever come to me, I pretty much had nothing to do with it. I was just in the right place at the right time. The opportunity presented itself. Sure, my actions led me there, right? Mm-hmm. Like, it would've never presented itself had I not done other things or made other choices.

But I think, I genuinely think that the best opportunities that come to anybody in their life they can't see coming. And there's something that's incredible and magical about that. And I wouldn't trade it. I wouldn't wanna know.

 Ryan Crittenden: Yeah. Yeah. That's pretty great. Yeah. And, uh, yeah, I had no idea. I had no idea what would, happen.

And and it was, we. We had a lot of fun, like doing business trips to, uh, New York, uh, New York City, spending some time there. Wow. I'm just a small town, you know, Montana. So it was really neat. And then just yeah, the influence that I actually could extend by training coaches and them. Ha. So I'm actually doubling my influence 'cause I'm training the coaches yeah.

Who are coaching people while working with my own teams and my own clients. It, yeah, a lot of fun. It's been quite a journey on the coaching world and so it's, uh, yeah, pretty unique and life giving to me too. Like, and then, but it all started with me starting to one know who, what my strengths were and then actually begin to love them.

Kelly Kennedy : Yeah.

 Ryan Crittenden: And I also love who I'm not That's, that's harder. Really important too. Yeah, that's hard. And there's a lot of aspects to that of, you know, understanding who you're not. So when there's, when something comes up you know, you either have a person you can partner with or you have a system or process to help, guide that.

Um, but then, you know, on a flip note, I got married July of 2019. And who I am not, and we'll kind of explain more as we, when we talk about your assessment a little bit. But when you understand who you're not, it's funny how the person who you're not shows up in your life and you end up marrying them.

So those, um, so it's like, so one of the talent or one of the strengths, talent things, I'll explain those here in a little bit, is this theme of deliberative. And people that are really excel at deliberative are people that. Kind of look, kind of slow the process up a little bit to ask questions.

And, they're deliberative, believe it or not. So they're slow, but in regards to executing, but they're doing it with a purpose to ask questions, to, make sure some things are figured out on the front end. And I'm not that way. I'm more of a, I can kind of see a path forward.

So let's get going and if I need to pivot along the way, I'll, I'll pivot. And sometimes I feel like I pivot way too much. But my wife is very deliberative in asking questions. Mm-hmm. Can really with a benefit. One of the benefits is, you know, you can save a lot of time and money by asking some questions ahead of time.

Kelly Kennedy : Oh my gosh. I'm sorry. I just have to pause you there. 'cause I think me and you're more alike than, than we might have known. Yeah. I'm in the same boat. I'm in the same boat. She's the one who's like, honestly it frustrates me because I feel like I'm being challenged and I'm like, okay, look, I feel like I've thought this out.

Like, stop challenging me. Yeah. But you're absolutely right. She's asking me the hard questions that like, I never stop to ask myself along the way, along my journey where I'm just like, yeah, this is gonna work and just wing it a little bit. But totally. I'm such an action oriented person that I just wanna keep moving down the path.

Right. And it's like, just agree with me, babe. Like, just agree with me. Let me know I'm right so I can just keep going.

 Ryan Crittenden: Yeah. And it, and it's like, and it's not necessarily like a challenge or not trying to like stir anything up or think you're wrong. But it's just like, yeah, like maybe I should.

Maybe I should wait a day. Maybe I'll feel different. Yeah. And there's actually been a few times where, and now it actually, there's been a few times where it's kind of slowed some things up and I'm like, oh man, I'm really glad I didn't do that. Yeah. But then it's also really great in a relationship too, when you understand that about, even just an employee or it's a coworker, teammate, your boss you know, your, your significant other being like, oh, they're not like trying to fight me on anything, or they're not, being jerks or anything like that.

They're just being who they're like that's, and it's just like, oh. Yeah, it actually kinda, there's that. Then it opens up that relationship of when you understand who they are, they understand who you are. And then, then that's, that's one of the great things about this assessment and having strengths-based coaching and development in your life and, but professionally and personally.

Kelly Kennedy : I love this.

I love this. And so let's just segue right into it because I know we have a lot of listeners right now who are like, Hey, you guys have been talking a lot about the strength space thing. What is it? Because I think, like I said, I, when I first came into this interview with you in round one, I think I thought I knew what it was and I didn.

And that was where like, I realized by the end of chatting with you, that like we needed to redo this show because I needed to get up to speed. I needed to better understand what we were talking about so that I could ask better questions, that I could help more people. And so, you know, let's, let's get into that part right now.

There's a lot of entrepreneurs listening right now who have never heard of strengths-based coaching. They know what coaching is. Mm-hmm. But they dunno what strengths-based coaching is. Can you maybe two things lead us into what is strengths-based coaching? And then lead us into how it is different from like a typical coach.

 Ryan Crittenden: Yeah. That's great. So, strengths-based coaching is my favorite. So that's the most thing of what, what, you know, what's most important here? No. But it's where you know, strengths is all about what's right with you. So when you go into strengths, it's starting to develop your strengths.

It's you as really you as a person. Like the biggest change first starts with you. And that's what strengths are. And like I was kind of saying earlier is a, you know, a lot of people know I have strengths, they can't communicate it. Mm-hmm. Yeah. So first being able to know where you need to grow in your strengths.

'cause you have exponential amount of potential building on your strengths. So it goes into strengths-based coaching. We're gonna focus on those things that are right about you. We're not, and there's nothing to fix. Like, we're not fixing you here. And then it's goal oriented. So thinking about strengths-based goals so if your goal is to start a podcast.

Knowing your strengths, I might say, Kelly, what kind of significant impact do you wanna make with your podcast? Yeah, I wanna change the world. Yeah. And then, so that's one. And I just so happen to know his strengths. So I use, or at least his top five assessment. Um, so when you start to understand that, you can start to tailor your, your questions based on what is really gonna land with the person you're working with.

Mm. And so what are those kind of goals? So, so the high vision of it is, I wanna make an impact to the world. That's right. Well then you can start to break it down Yeah. From there into those actionable steps.

Kelly Kennedy : Oh, okay. Yeah. So it's, it's a little bit about bringing a vision to life on a certain level.

 Ryan Crittenden: Mm-hmm. Yeah, totally. Um, 'cause I would, I would almost maybe even say self-awareness because you can't. I can't really, I don't personally, so lemme just share this. So the co the clients that I have, that I do my strengths foundation coaching with have far greater coaching experiences and results than clients that do not do strengths coaching first.

So if you're looking to have like greater results with a coach Yeah. Man, building on your strengths. And the great thing is like your coach also knows you 'cause you've spent time just working together on strengths. Even if you're pretty aware and you're grow, you know, you're already a growth oriented person.

Then it just compliments all of that and it could actually shed more light and more awareness on more areas of growth. Give you that language. Then than just not having that. So I even tell those folks that are already growth oriented, like, let's do this. It's well worth the time because the benefits of further coaching as you progress on your career is, or progress on your goals is so far greater than if you just didn't.

Kelly Kennedy : Yes, I can see what you're saying. I can absolutely see what you're saying, but I think I need you to just paint it a little broader for us. For us entrepreneurs who are so single-minded, what we're thinking is, how can better understanding my strengths help me achieve more in my business, help me achieve more on a day-to-day basis?

Help me maybe, maybe to achieve balance, which so many of us are reaching for and struggling to find. Right? I always say like, if you're an entrepreneur, you're probably so far unbalanced. You, you don't know what you're doing. You just know that you're going somewhere as fast as you can. Paint it for me a little bit.

What can, knowing my strengths truly, and building those, what can that do for me in my business, in my career?

 Ryan Crittenden: Yeah. So I think there's probably a few different, few different ways to approach this. Um, at least for me personally, my, when I look at the Clifton's strengths assessment, my number one and the numbers are irrelevant and we'll talk about that.

Kelly Kennedy : Okay.

 Ryan Crittenden: But the top of my assessment is a talent theme called futuristic. And it's in the thinking domain. And kinda like I said earlier, like, I like to dream, I like to daydream, I like to stare at the window. Yeah. Um, actually I have to have my window, like my desk in some sort of relationship to a window.

And I never knew it until that because I just like to look out Yeah. And see above me. So as an entrepreneur, that having a, having that vision of like, man, I can, you know, reach these kind of clients, you know, we can do, we can make this kind of impact. And it's really great. You need that, but if your head is always out there and you can't figure out how to put anything to steps mm-hmm.

You're not gonna get anywhere. So even that first step, like I was talking about earlier, like think about that first step sometimes is really hard for me. Yeah. So knowing that is, you know, like I can grow my vision. I need to be able to communicate that vision, but then I also need to know how to put it into steps.

And even if, like, let's say you're a person that likes to check the box, like you just love checking box, you know, you got your to-do list and you just are checking box. It's what happens. If you keep checking boxes to 10:00 PM at night every night for no reason. Mm-hmm. From there and, and you got, and you have a family.

Yeah. You know, then you're and, and it's tough too as entrepreneurs 'cause we're like, if I don't work, I don't get paid. Yeah. My kids don't eat. Yeah. But then it's also, my kids also wanna know me. Mm-hmm. My wife also wants to know me. Mm-hmm. So that's where that balance can also come in, knowing your strengths.

Are you, you could almost say regulated, unregulated. Are you growing, are you maturing in your strengths or are you, uh, stagnant or even immature in your strengths? Interesting. So those are some aspects that knowing those a, those aspects about you and about your talents, working with a, like a strengths coach can help you as an entrepreneur knowing, Hey, my futuristic is great.

I love to cast a vision. Yeah. But I'm gonna need help on getting boots on the ground and things moving forward.

Kelly Kennedy : Yeah. So, so you can better identify maybe the tasks that you really need to outsource, even though right now you're trying to do them, you're trying to tell yourself you got this right. Yeah.

But you're like, no, you should probably outsource that. Right, totally. One of the things that you talked about there was the fact that you could have a strength that you're immature in. In my mind, I would think that if I'm strong at it, doesn't that mean that I am pretty good at it? Talk to me about that.

How can you be immature in a strength?

 Ryan Crittenden: Yeah. So let's, um, let's talk about the assessment itself a little bit. So the Clifton Strengths assessment is built on 50 years of research from Donald Clifton, who the assessment's named after was a really brilliant guy known as the father of strengths based psychology.

And they researched people for 50 years and just incredible. I mean, you can talk about that forever. And Gallup has a lot of great resources on that. Um, but anyway, so they, they study people for 50 years and the assessment well, it's, it used to be called StrengthsFinder, or now it's Clifton Strengths.

It actually doesn't identify strengths, which is funny enough, but it, I it identifies talents. So, so a talent is a natural way of thinking thinking, behaving or acting that could be productively applied. So those things that just naturally happen, like might I naturally wanna look out the window and daydream?

Yeah. Like they, stu they studied people that do that. And there's some people that don't, that don't daydream. I'll real quick. Side story on that. My best man, who's my best friend I asked him years ago, he was a career transition. He goes, yeah, I just, I don't quite, I don't quite know what to do.

And I said, Hey, what are, what do you dream about thinking? I had all the answers, right? Uh, what do you dream about? And he goes, what do you mean? I was like, well, what, like what do you daydream about when you think about like, your job? What do you think about, you know, I, it's like I don't do any of that. I just daydream about like, you know, racing my car and spinning donuts in the, in the parking lot.

And I was like, I don't know what to do here. I was like, okay, whatever. So when I got into strengths based coaching Yeah. And, and he took the assessment, come to find out futuristic was actually number 34 mm on his assessment. So it's one that 34 he just is not naturally inclined to think that way. But anyway, so.

So that's part of the assessment too, is that it doesn't tell you strengths, it tells you areas of talent. Now, talents can be developed into strengths through one, knowledge, learning about yourself, that awareness and then developing, you know, thinking of action steps to actually develop a talent into a strength.

And then how do you, you know, you could almost say launch that strength when you along the way. So the one through 34, like I kind of said is irrelevant. When you take the assessment, it's the, when you answer the questions, it's like a drop in the bucket. And so when each, each talent has a bucket.

So number one is just the one that you had the most drops in the bucket. Mm-hmm. Number three, four probably had no drops in the bucket. Gotcha. So as long as you're answering it truthfully and how you would feel and not how you know your wife, you feel like your wife would want you to answer or your boss would want you to answer, but you're answering it for yourself.

It is incredibly accurate. Yeah. So it's broken down. One of the things that we do, I do in the Strengths foundation coaching is we're gonna look at all 34 assessment and we're gonna help identify three areas in your assessment. So it's your signature talents. People usually have eight to 16, so one through 16 could be your signature talents. Signature is you all the time. Like 24 7. Like you can't feel like you turn it off. Yeah. Middle part of the assessment I call supporting talents.

Those are stuff that you can do. You could develop those, but you're, could be a little bit dispassionate about it. Yeah. The bottom part of the assessment I called non pattern talents, it's who you are not, it's who you're not. Yeah. They're not part of your pattern. Yeah. And and that was really, that was really good for me.

Like, I was, like, I was sharing a little bit earlier about that role that I had that I loved that ended up getting burned out and my boss didn't understand me. He wanted me to be like him. When I looked at the assessment, when I was going through the coaching, there's so many relevant uh, revelations for me.

What? But one of 'em was I got hired for my top. Five on my assessment. Mm-hmm. Because those are me, like all day long. But he like, it's like he wanted me to be my bottom at five. Mm-hmm. I'm not, I'm not those are not me. Yeah. And I can see 'em in other people and I love 'em because I'm like, man, you're awesome.

Yeah. Like, those are, those are not me.

Kelly Kennedy : Yeah.

 Ryan Crittenden: Yeah. So that's a little bit about the assessment. So it actually doesn't tell you strengths, it just tells you where you can grow. Yeah. And through with working with a coach helps helps kinda understand those strengths and be able to, or those talents to be able to product productively, apply them, but then also have a game plan and an understanding of who you're not.

Kelly Kennedy : Okay. Okay. Thank you for that. I think that is very clarifying and what you're saying basically is that if you can understand this ahead of any other coaching or training that you do in your life mm-hmm. It's going to be that much more effective for you. Yeah. Because you understand who you are and who you or not, and you can kind of decide whether or not, or how you're going to approach that next training or that, that next coaching.

 Ryan Crittenden: Yep. Yeah. Absolutely. It's, um, yeah, been so dis beneficial for me personally that I've, I've shared this a few times, like I realized I was awesome. Yeah. Because when we look at the assessment and Kelly, you sent me your, your top five assessment, which is great because your top five this assessment shows that there's a one and 34 million of a chance that someone's gonna have the same top five as you in order.

Yeah. Wow. And, uh, so one in 34 million, like that's possible now Kelly, but for someone to have the same one through 10 as you is a one and 447 trillion of a chance.

Kelly Kennedy : Wow. So it really is that like unique imprint of who you are as a human, you know?

 Ryan Crittenden: And, but it gets better. So for, so Kelly, for someone to have the same one through 34 as you, so one in 295 followed by 36 zeros of a chance.

Kelly Kennedy : So it's basically impossible.

 Ryan Crittenden: Yeah. Yeah. And I think that what's cool is it really shows the uniqueness of other people. Of yourself and it, and when you understand how unique you are, you can start to understand how unique someone else is. And the more you start to understand your strengths and who you're not, your non patterns, yeah.

You can start to see it in other people. Like I was sharing about the deliberative talent, believe it or not, it's, it's a non pattern talent for me, but it's a signature talent for my wife.

Kelly Kennedy : Yeah.

 Ryan Crittenden: And so, and that's the cool thing when you're able to see, like, it used to really frustrate me a lot, but now I, I really love it.

Mm-hmm. Mm-hmm. Yeah. And not only do I love it, I really need it. Like every day. Yeah.

Kelly Kennedy : You realize that it's more beneficial than it was, you know, a negative when before. You're probably headbutting all the time being like, why don't you just see it my way? And it's like, because we're different people. Yeah.

Stop, stop trying to fight me on everything I do. My gosh, I'm gonna have Shelby do this assessment now too, because now I, I, I really wanna know.

 Ryan Crittenden: Yeah. It's, yeah. I've had, uh, I've had friends, uh, like first dates with their, who would then become their, their spouse. Like have them take the assessment and they just sit there and drink their coffee and wait while their first date person is, you know, taking this assessment.

Ah, that's pretty bold, but go for it, man.

You gotta know what you're getting into.

Kelly Kennedy : Yeah, yeah, yeah, exactly. Listen, if these results don't go well, we're, we're not having rounds. That's right. If we're too, probably this is the last No pressure though. Answer it the way you want. Oh my goodness. Dude, this has been incredible.

Thank you so much. I'm so thankful that we did this a round two. This what, me too. Me too. 50% better than round one. We really talked outta the park. And I have to say, I am thankful that I also did the assessment ahead so that I better understood it. Mm-hmm. And it, it just allowed me to be able to have a much better conversation with you, with something that, frankly, I think most people, unless they've done this assessment, have no idea.

I would encourage, by the way, anybody listening right now, do this assessment. It wasn't long. I think it took me like 30 minutes, 40 minutes tops to complete the assessment. It was very easy and very. Very eye-opening. The questions were interesting, to say the least.

 Ryan Crittenden: Yeah, it and it's yeah, and it's so accurate.

There's so much data, um, provided, you know, part of, part of my degree was on assessments and so it really is just so, so great and those questions are so, so specific. Um, but yeah, take your time, but don't, don't waste time because it's timed. Mm-hmm.

Kelly Kennedy : Yes.

 Ryan Crittenden: So I would say if you have a little bit of a nudging one way or the other, go that way.

I don't think I can officially say, but try to avoid neutrals. Yeah. Even if it's just like, this one a little bit more. Just do it a little bit more. Because like I said, it's those drops in the buckets.

Kelly Kennedy : Yeah. I found it really interesting when I was doing the assessment, how pulled I was, like, how quickly I would be pulled.

Mm-hmm. To one side or the other. Like you just follow the gut instinct. Yeah. It exactly follow your gut instinct. That's exactly it. Like, it felt like intuitive, like an intuition one way or the other. It was really interesting. I really enjoyed that part. Mm, great. Ryan, uh, you know, we're talking to a lot of people.

It's New year 2026. They're hearing this and they're like, holy crap, this assessment sounds cool. Number one, where can they do the assessment? And number two, talk to us about XL coaching and development. How do people get ahold of you? What are your services and what is your service areas?

 Ryan Crittenden: Yeah. Great. So,

Let's talk about like service area first. Uh, working with me, if you can speak English I can help you, uh, if you speak any other language, but you can type English. You can email me or contact me@excelcoaching.net. Uh, my email is Ryan@xlcoaching.net and I, I will get you connected with a coach that, that speaks your language or who can serve better.

So first the assessment is taken through Gallup. They are a research and development company. They're really fantastic, so many resources on everything. But you can take their, the assessment at www.gallup.com. If you work with me, it's, I will provide you a code, provide for everything. So one of the, my foundational service is strengths, is the strengths foundation, where we kind of, like, I broke down with Kelly a little bit where we're gonna identify, um, those three areas. But then I also do one other thing after that, um, before we get into. Like the coaching, like what you're, what you wanna work through. I like to do the six types of work in Genius, which is a much smaller assessment, but it helps you identify two areas of six.

So they have six geniuses, but you're, it's gonna help you identify two areas of your work genius. And it's really focused on energy, uh, joy and fulfillment. And then it's gonna give you two areas of frus competencies, things you do well, and two areas of frustration. And we'll talk about that. And they really correlate well with strengths.

And this is both are great for teams. So what I do is when I work with teams is individually, everybody does those. Then we go into a team. Coaching event where everybody's speaking that common language, knows their strengths knows their geniuses from the six types of working genius, and we're able to increase collaboration and trust and ways forward through just really honest conversations.

Mm-hmm. And, and honestly even being able to affirm each other because if we were to put them up, put Kelly's strengths up on the, on the wall, everybody would be like, oh, I see the achiever. You love checking those boxes. Like you wanna make an impact and be seen as a competent professional.

I see your significance. Yeah. That's amazing. And so really, really start some really great team collaboration based on those strengths and geniuses.

Kelly Kennedy : Oh, I could really see that, especially in a team environment where that could be really powerful. You know, actually speaking of that, in a team environment, if we have, you know, larger scale business or medium sized businesses listening, how many, um, how many employees can you work with at a time?

 Ryan Crittenden: Yeah. So that's, that's a really great question. So while I have my own coaching brand, Excel coaching I do, I'm still part of that coaching company that I, I help start not necessarily have start, but help scale and launch and grow. Yeah. Um, just in a different capacity. So I'd say if you're still a large if you're a large company we can work with you.

So we have resources to Excellent. Coaches that I've probably also helped train. Um, so we have the same, not, not much is different. Very little, but we'd be able to, we'd be able to help you. The idea is you know, the more engaged your people are, the better results you're gonna have.

And so we were, would, would love to help work with someone on that.

Kelly Kennedy : Amazing. Okay. So is there like a limit to the amount of people, just outta curiosity? Like if they came to you and said, Hey, you know, we have a 250 person company, we'd like everyone to have the assessment. Is that something that's possible?

 Ryan Crittenden: It, that is possible. Just know it's gonna take a little bit of time. Okay. So we'll make sure we, we plan accordingly. You know, most teams are 10 to 15 Yeah. People and I've worked with as a team as small as three. Okay. But then even I've done I've worked with. Like managers and their, their direct supervisor.

Like a director level? Yeah. And their manager. Um, so I've done that along with working with the managers team underneath them. So there's, you know, let's, let's get creative and we'll, we'll think of what's best for you.

Kelly Kennedy : Amazing. And there's one last thing that I want to talk with you about, Ryan, because you mentioned in our last interview you are actually releasing a book.

Yes. And by the time this show is live, that book will be out and I will make sure that it is linked in all of our posts and the show notes to the show. So if you're hearing it and you want the book, Ryan, tell us all about it.

 Ryan Crittenden: Yeah, so if I, if I can share, I actually will have two in 2025. So one. Is I'm a contributor on.

So there's 15 of us contributing to this book on entrepreneurship. And I'm writing, uh, my, on strengths based entrepreneurship. And for the life of me, I cannot remember the title of the book. I don't have it in front of me. But we'll have a link and it'll be on, it'll be released summer 2025.

Perfect. Perfect. And that, that'll be really neat. That one is gonna be, at least for me, some I like stories. Um, so they're gonna have some of my personal story in it. My, my individual book is, I'm really excited about. This is neat. It is a story on leadership development. You're gonna follow the journey of a young emerging leader, Alex, as he's in his organization.

And seeing you know, leadership in action, uh, good and bad, along with practical hopefully, uh, relevant, relatable experiences as he's journeying in leadership. Um, but then stuff for you and I as we read each chapter to consider. Um, but it's really a story of maturity in leadership, um, not just results driven.

So I'm really excited about that. Don't quite know what the name will be for that. But it should be out October, 2025.

Kelly Kennedy : Okay. Amazing. Ryan. October, 2025. It'll definitely be out by the time you're hearing this show. It'll be live. It'll be in the show notes. Ryan, it's been an honor, a privilege, and a pleasure.

Dude, I just wanna say thank you so much. Um, like I said the first version of this just wasn't this. Yeah. This was great. This was such a fantastic time. I think. I think both of us came back Yeah. With a game and just knocked it outta the park, man. And I just wanna say thank you so much. Um, my pleasure.

Thank you for frankly teaching me about strengths-based coaching, bringing me up to speed. Yeah it's, this has been incredible, so thank you so much. My pleasure. And I am glad to come back anytime you might have me. I very much look forward to it. Until next time, you've been listening to episode 304 of the Business Development Podcast, and we will catch you on the flip side.

Outro: This has been the Business Development Podcast with Kelly Kennedy. Kelly has 15 years in sales and business development experience within the Alberta oil and gas industry, and founded his own business development firm in 2020. His passion and his specialization is in customer relationship generation and business development.

The show is brought to you by Capital Business Development, your Business Development specialists. For more, we invite you to the website @ www.capitalbd.ca. See you next time on the Business Development Podcast.