We transitioned from sales to marketing, finding a home at Regis McKenna. Our role allowed us to witness high-tech marketing strategies firsthand, leading to 'Crossing the Chasm'. Writing the playbook was enjoyable and insightful for us. #CrossingTheChasm #MarketingStrategy #HighTechMarketing #SalesToMarketing #RegisMcKenna #BusinessStrategy #MarketingConsulting #InnovationAdoption #TechIndustry #MarketingPlaybook
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