What if the biggest thing influencing your pricing, growth, and business decisions has nothing to do with strategy? In Episode 359 of The Business Development Podcast, Kelly Kennedy sits down with growth strategist, certified business coach, Trauma of Money Certified Practitioner, and Imposter Syndrome Coach Practitioner Brittney Ashley to explore the hidden ways money trauma, scarcity, self-worth, and imposter syndrome can quietly shape the way entrepreneurs lead and grow. From sitting on proposals out of fear of charging too much to the invisible financial beliefs we inherit from childhood, Brittney reveals why some of our most important business decisions may be driven by stories we do not even realize we are carrying.
Brittney also shares her journey from toxic workplaces and personal loss to building Creative Dynamics Virtual Services, a business designed around the belief that work should support your life, not consume it. Together, Kelly and Brittney explore the psychology behind undercharging, the anxiety entrepreneurs can feel around money, the shift from selling hours to delivering outcomes, and why understanding your own money story may be one of the most important steps you can take as a business owner. This is an honest and deeply relatable conversation about the emotional side of entrepreneurship and the question every business owner should be asking: Is money trauma making your business decisions?
Key Takeaways:
1. Money trauma can quietly influence pricing, spending, saving, and major business decisions without you realizing it.
2. The money stories you inherit from childhood and family can continue shaping your behaviour as an entrepreneur.
3. Imposter syndrome often shows up as hesitation, undercharging, overthinking, and questioning whether you are truly worth your price.
4. Sometimes the best thing you can do for your business is create enough space to reflect instead of constantly reacting.
5. Undercharging is not always a pricing problem; it can be connected to people pleasing, self-worth, and fear of rejection.
6. You do not have to make massive changes overnight; small, consistent increases in confidence and pricing can compound over time.
7. Entrepreneurs need to shift their mindset from selling hours to delivering valuable outcomes and transformations.
8. Building a successful business requires working on yourself as much as working on your strategy, systems, and operations.
9. A business should be designed to support your life, not consume it or require you to be involved in every decision.
10. Growth begins when you become curious about your own patterns and ask what is really driving the decisions behind your business.
Get in Touch with Brittney Ashley
• Connect with Brittney on LinkedIn (https://www.linkedin.com/in/brittneyashley/?utm_source=chatgpt.com)
• Listen to Breaking Norms, Building Dreams on SoundCloud (https://soundcloud.com/creativedynamicsva?utm_source=chatgpt.com)
• Visit Creative Dynamics Virtual Services (https://creativedynamicsva.com/?utm_source=chatgpt.com)
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