Why You Can’t Outwork Burnout Anymore with Maureen Codispodi
Episode 302 is a grounded and necessary conversation about the unseen cost of entrepreneurship. After nearly 200 interviews with founders, leaders, and high performers, a clear pattern has emerged: burnout, health scares, and identity collapse are no longer edge cases, they’re becoming normal. This episode explores how the current culture of nonstop pressure and hustle is quietly breaking people, and why so many entrepreneurs feel unable to slow down even when the warning signs are impossible to ignore.
In this episode, Kelly sits down with Maureen Codispodi to talk honestly about burnout, mental health, and what sustainable success actually looks like. The conversation challenges the idea that pushing harder is always the answer, unpacking how to recognize limits, rebuild balance, and redefine ambition in a way that protects both the business and the person behind it. This episode is for anyone who wants to keep building without sacrificing their health, relationships, or sense of self along the way.
Key Takeaways:
1. Burnout is not a personal failure, it’s often a predictable outcome of building without boundaries.
2. If your body is sending signals you can’t ignore, that’s not inconvenience, it’s information.
3. Hustle culture makes overwork feel normal, but normal doesn’t mean healthy or sustainable.
4. The cost of success should never be your health, your family, or your sense of self.
5. Your business can grow faster than your capacity, and that gap is where burnout begins.
6. Rest is not a reward you earn after the work is done, it’s a requirement to keep doing the work well.
7. If you can’t slow down without feeling guilty, that’s a warning sign that needs attention.
8. You need systems that protect you, not just strategies that push you.
9. Real resilience isn’t enduring more, it’s learning when to pause, adjust, and ask for support.
10. Sustainable entrepreneurship is built on consistency over intensity, and long game thinking over short term adrenaline.
Links referenced in this episode:
If Episode 302 hit you in the chest, it’s because you can feel it too. This isn’t just another episode, it’s a signal that something needs to change. Episode 300 marked the start of the next phase, and 2026 is our year. The Catalyst Club exists for that exact moment when you stop waiting for the “right time” and decide to build anyway, in the in between moments, with real life happening all around you. This is the room for founders, business developers, and next generation leaders who want real connection, real support, and real momentum in the year they finally make the leap.
Inside Catalyst Club there’s no hierarchy, no posturing, and no competition for power. It’s leaders supporting leaders, showing up as humans, leaving ego at the door, and actually talking about what’s real. The community is fully virtual and active daily, bringing together perspectives from around the world that you simply can’t get in a local only box. If you’re ready to step into the new era we’re talking about and stop circling the runway in 2026, you’re welcome here.
Join us at: www.kellykennedyofficial.com/thecatalystclub
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00:00 - Untitled
01:06 - Untitled
01:06 - The Affordability Crisis of Therapy
08:24 - Mental Health Awareness Post-COVID
13:24 - The Affordability Crisis of Mental Health Care
17:47 - The Importance of Mental Health in Physical Wellbeing
30:31 - The Challenges of Parenthood
35:11 - Navigating Parenting and Entrepreneurship in the Digital Age
38:08 - The Shift in Entrepreneurship
44:07 - Coping with Entrepreneurial Burnout
53:17 - Challenges Faced by Female Entrepreneurs
01:00:35 - The Importance of Asking for Help
01:01:59 - Introduction to Help Clinic Canada
And you know what, I'm just gonna like, I'm just gonna talk about like the affordability crisis of it just because I think it's really important, right?
Speaker ALike if, if us at a, at a higher end, at a upper middle class are struggling to pay for something like therapy, right?
Speaker AEspecially like not just for us, for our kids, like if our kids need therapy, right.
Speaker AIt's like we're gonna pay it, but like it's gonna put a major dent in our month to month income.
Speaker AI, I'm gonna just gonna throw a number out there because the last time that I went to therapy I paid, I think somewhere around $220 an hour.
Speaker AAnd I'm not gonna say that it wasn't worth every penny because first thing, it absolutely was.
Speaker ABut $220 Canadian an hour starts to add up very, very quickly if you're doing therapy once a week.
Speaker BSure does.
Speaker BIt sure does, yeah.
Speaker BAnd you're in Alberta.
Speaker BAnd so Alberta has the highest standard rate of therapy costs.
Speaker BI don't know why that is.
Speaker BAnd that's one of the things, you know, with, with Health Clinic Canada, we do offer support in every province with licensed professionals.
Speaker BAnd we have tried to kind of made a unified pricing based on all of that research and all of the sort of recommended costs.
Speaker BIn bc, where our headquarters is and where I live and work, I think standard pricing for therapy is somewhere between 140 and 160 an hour.
Speaker BAnd our clinic for our full fee is we range from 130 to 150 an hour for like a standard one hour with one to one therapy.
Speaker BSo it is on that slightly lower rate which is, you know, it just, it helps money go further.
Speaker BIt helps you be able to see a therapist more often, more regularly and with less stress.
Speaker BBecause yeah, five sessions at 2:20, that's a huge bill, right?
Speaker AAnd like I shit you not, you have to be rich to have mental health problems in Alberta.
Speaker AYou better, you better be making that oil money to pay for your mental health.
Speaker CThe great Mark Cuban once said, business happens over years and years.
Speaker CValue is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal.
Speaker CAnd we couldn't agree more.
Speaker CThis is the Business Development Podcast based in Edmonton, Alberta, Canada and broadcasting to the world.
Speaker CYou'll get expert business development advice, tips and experiences.
Speaker CAnd you'll hear interviews with business owners, CEOs and business development reps. You'll get actionable advice on how to grow business brought to you by Capital Business Development capitalbd CA let's do it.
Speaker CWelcome to the Business Development Podcast.
Speaker CAnd now your expert host, Kelly Kennedy.
Speaker AHello.
Speaker AWelcome to episode 302 of the Business Development Podcast.
Speaker AToday, it is my absolute pleasure to bring you Maureen Cottis Body.
Speaker AMaureen is a registered clinical counselor with 25 years of experience in mental health education and counseling.
Speaker AShe is known for her ability to create calm, welcoming and safe spaces where her clients feel heard and supported.
Speaker AHer work is rooted in a deep commitment to meeting people where they are, empowering them to heal and grow at their own pace.
Speaker AWith a client centered and integrative approach.
Speaker AMaureen has dedicated her career to helping individuals navigate challenges such as immigration and acculturation issues, neurodiversity and mental health concerns like stress, anxiety, depression and trauma.
Speaker AAs the founder and director of Help Clinic Canada, she is breaking down barriers to therapy, ensuring mental health support is accessible to all, regardless of location or financial status.
Speaker AMore than just a counselor, Maureen is a visionary in the mental health space, reshaping how Canadians access care.
Speaker AWith a passion for equity and inclusion, she leads with purpose, ensuring therapy is not just a service, but a movement towards real change.
Speaker AThrough Help Clinic Canada, she is building a legacy, one that makes quality mental health support affordable, available and impactful for people nationwide.
Speaker AMaureen, it's an honor to have you on the show.
Speaker BI'm so glad to be here, Kelly.
Speaker BThank you.
Speaker AMy gosh, I struggled with that one.
Speaker ASee 302 episodes.
Speaker AI still make a ton of mistakes.
Speaker AI am human.
Speaker BYeah, aren't we all?
Speaker AI know people like to think they're like, oh, well, by the time you're like hundreds of ACT episodes, you just got it.
Speaker AYou got it all figured out.
Speaker AIt's like, no, I still word mush mouth.
Speaker AI still misread things.
Speaker AI still have like, errors all the flipping time, guys.
Speaker AI still struggle from day to day with podcasting and I doubt that's ever going to change because you know what?
Speaker AI'm human.
Speaker AYes.
Speaker BYeah, you did well, Kelly.
Speaker BI. I was impressed.
Speaker BThat was a mouthful, so.
Speaker AYes, it was.
Speaker ABut honestly, congratulations.
Speaker AYou have done a ton in your career and I'm really excited to have you on the show today.
Speaker AI'm really excited about the timing of this show right before Christmas, which, as we know, my gosh, a lot of people are struggling right now, Kennedy family included.
Speaker AAt this point, we have actually done, I believe, four back to back.
Speaker ANo.
Speaker A1, 2, 3, 4, 5, backto back birthdays.
Speaker BWow.
Speaker AAt this time, it's just, it's absolutely bonkers in our household.
Speaker AThe birthday mess that is December Uhhuh.
Speaker BAnd our family is very similar, Kelly.
Speaker BVery interesting.
Speaker BSo, yeah.
Speaker AOh, goodness.
Speaker AIt's a blessing.
Speaker AIt's a blessing and a curse.
Speaker ASometimes me and my son actually share the same birthday, which is super cool.
Speaker AI. I love it, I love it.
Speaker ABut it just added another birthday to an already very struggling birthday.
Speaker BYep.
Speaker BYeah.
Speaker BBoth my daughters are.
Speaker BWe just had their birthday, so yeah, it's.
Speaker BIt's an interesting time.
Speaker BAnd then add Christmas and.
Speaker BYeah, it's a lot.
Speaker AIt is, it is.
Speaker AYou know, last, you know, last year, I guess we're going to be speaking at this point.
Speaker ALast year we moved into a new home in October and it was like, it was cash tight.
Speaker ALet's just call it cash tight.
Speaker AAnd then you kind of ran into that like, to back birthday mix.
Speaker AAnd then Christmas and me and Shelby were just like, oh, my gosh, like, how are we supposed to figure this out?
Speaker ALike, we're only human.
Speaker AWe're not loaded, we're not rolling in it or just like trying to figure out how to balance life.
Speaker AAnd I know, you know, I just saying to my people out there who struggle at Christmas time, who struggle with the new year, we're right there with you.
Speaker AWe're right there with you.
Speaker AAnd, you know, I hope, Maureen, to be able to, like, shed some light and provide some, like, hope and inspiration for these people today on our show.
Speaker AI love mental health topics.
Speaker AThey ended up becoming one of the, like, highlights of the show that I never saw coming.
Speaker AI never realized how important mental health was going to be in business operations, in business development, and just being able to stick with anything.
Speaker AThe mental health aspect is.
Speaker AIt's absolutely critical and it seems really crazy.
Speaker AAnd, you know, one of the things I want to talk to you about today is that weird roll off that that happened during COVID because it's like we took mental health really, really seriously.
Speaker ARight.
Speaker AIt's like Covid came and we're all sitting in our basements losing our minds.
Speaker AI started a podcast, figuring out life, feeling, feeling the pressures of life.
Speaker AAnd then Covid ended and it's like people just forgot about mental health again.
Speaker AWe're right back in like the.
Speaker AOh, don't worry about it.
Speaker AJust keep on crushing on, like, forget that happened.
Speaker BYeah, yeah, it's.
Speaker BIt's in people's memory somewhere, but they've just moved on and we haven't taken all the lessons with us for sure.
Speaker BI think, I think my family did for sure.
Speaker BWe made some big changes during COVID and I didn't start my business during COVID Exactly.
Speaker BBut the idea of my business started during COVID for sure.
Speaker BBut the actuation, you know, we've only been had our doors open for just over a year and a half.
Speaker BAnd so.
Speaker BBut building up to being open also took quite a long time.
Speaker BSo the idea was there, and it was because of COVID that I realized how important reaching people and getting support to where people needed it in Canada was.
Speaker BAnd so, yep, the idea was kind of born.
Speaker AThe reason that I was immediately interested in what you had to say when we first got together was the fact that you were doing reasonably priced mental health care.
Speaker AHere's the thing.
Speaker AHere's the thing.
Speaker AAnd it's funny because me and Shelby, you know, we do okay.
Speaker ALike, we do okay for Canadians.
Speaker AWe question sometimes why it's so hard to actually get ahead.
Speaker ABecause as Canadians, I think, you know, we're in the.
Speaker AWe're in the upper 10% for sure of being able to, like, make money, but being able to get ahead as a larger family has been almost impossible.
Speaker ALike, just the cost of everything.
Speaker AThe cost of.
Speaker ASo the funny thing about mental health care, me and Shelby have both gone for counseling, we both taken therapy, but my God, we do okay.
Speaker AAnd it is prohibitive, it is so flipping expensive that I think it's truly for the rich, which to me doesn't make any sense.
Speaker AIt's like you have to be wealthy enough to get mental health care in a time that we are prioritizing mental health care.
Speaker AIt seems absolutely crazy.
Speaker ATalk to me about that.
Speaker BYeah, well, and it's those gaps in, in our Canadian culture, right?
Speaker BSo we do have a, you know, we do have medical.
Speaker BThat's covered, but usually that doesn't include mental health supports.
Speaker BAnd if there are publicly funded mental health supports, meaning they're free or accessible, there's huge wait lists.
Speaker BAnd those people on those wait lists are usually people that are really, really struggling.
Speaker BAnd then if anybody wants to be getting some help with some normal stuff or be proactive about their mental health, it's either, you know, you're paying huge sums of money out of pocket or you need a job with really good benefit packages.
Speaker BAnd, you know, there are really good jobs with benefit packages, but a lot of, like, human based professions, teaching, paramedics, nurses, their packages are quite low, which when you look at all the data, it's just, it's kind of shocking because these are the people on the front line help.
Speaker BAnd as well, business owners mostly don't have, mostly don't have extended health benefit packages unless you Know, you have a spouse that has something or you buy into something, but you generally are paying out of pocket.
Speaker BAnd so one of the, one of the best parts of our organization is that our regular fees for our clients, so our full fee that go to our fully licensed therapists, we set them at a slightly lower rate and the splits for the therapist are higher than with other organizations.
Speaker BSo most of money is going into the hands of the therapist to try to support preventing burnout for the therapist and preventing, you know, them from having to overtake caseload.
Speaker BAnd then we've also launched our low fee therapy program which is all master student interns.
Speaker BAnd so that program offers therapy with amazing, amazingly experienced students for $25 a session.
Speaker BWow.
Speaker BAnd, and I have to say that we do have quite a few early startup phase entrepreneurs in that program and they're just so grateful to have access to affordable support while they're trying to grow their businesses.
Speaker BAnd some of the best feedback that we've had has been from people that are either, you know, have their own businesses or growing businesses or whatever.
Speaker BThey have just been so grateful to be able to access support and as well access support with dignity at a low cost.
Speaker BRight.
Speaker BBecause you know, there is a little bit of shame around saying hey, like I can't afford it and I'm growing my business and I, you know, we've created this application form where it's very non invasive and people just feel supported in the journey as opposed to having approve their income or you know, sort of justify why they can only afford the $25.
Speaker BWe try to, you know, make sure that process is, is done well for clients.
Speaker BAnd yeah, so far it's been really successful.
Speaker BDefinitely.
Speaker AI love that, I love that.
Speaker AAnd you know what, I'm just gonna like, I'm just gonna talk about like the affordability crisis of it just because I think it's really important, right?
Speaker ALike if, if us at a, at a higher end, at an upper middle class are struggling to pay for something like therapy, right.
Speaker AEspecially like not just for us, for our kids, like if our kids need therapy, right, it's like we're gonna pay it, but like it's gonna put a major dent in our month to month income.
Speaker AI, I'm gonna just gonna throw a number out there because the last time that I went to therapy I paid, I think somewhere around $220 an hour.
Speaker AAnd I'm not gonna say that it wasn't worth every penny because first thing it absolutely was.
Speaker ABut $220 Canadian an hour.
Speaker AStarts to add up very, very quickly if you're doing therapy once a week.
Speaker BIt sure does.
Speaker BIt sure does.
Speaker BYeah.
Speaker BAnd you're in Alberta.
Speaker BAnd so Alberta has the highest standard rate of therapy costs.
Speaker BI don't know why that is.
Speaker BAnd that's one of the things, you know, with, with Health Clinic Canada, we do offer support in every province with licensed professionals.
Speaker BAnd we have tried to kind of make a unified pricing based on all of that research and all of the sort of recommended costs.
Speaker BIn bc, where our headquarters is and where I live and work, I think standard pricing for therapy is somewhere between 140 and 160 an hour.
Speaker BAnd our clinic, for our full fee is we range from 130 to 150 an hour for like a standard one hour with one to one therapy.
Speaker BSo it is on that slightly lower rate, which is, you know, it just, it helps money go further.
Speaker BIt helps you be able to see a therapist more often, more regularly and with less stress because, yeah, five sessions at 2:20, that's a huge bill.
Speaker BRight.
Speaker AAnd like, I shit you not, you have to be rich to have mental health problems in Alberta.
Speaker AYou better be making that oil money to pay for your mental health.
Speaker BYeah, it's very interesting.
Speaker BIt's very interesting.
Speaker BThe landscape, like Canada, I don't know, there's just all these different factors involved and, and with the regulations for therapists, it's all very different as well.
Speaker BSo there's a lot to navigate operating this company for sure.
Speaker BAnd just doing that research, you come to know, like, how different provinces operate and sort of where and why there's those gaps.
Speaker BIt's, it's really interesting.
Speaker BYeah.
Speaker AIn a country where apparently we prioritize health.
Speaker ARight.
Speaker ALike, oh, we're gonna give you, you know, subsidized health care.
Speaker ARight.
Speaker ALike, I can go to the doctor, I can get my arm fixed if it's broken, I can get a surgery for free.
Speaker ABut if I'm dealing with like anxiety or mental health challenges or like, I'm at the end of my rope, it's crazy that there's like not more government help in that space.
Speaker AAnd actually I'm not an advocate for bigger government, but I am an advocate for government helping the people with health.
Speaker BYeah.
Speaker BWell, and, and I think that you bring up a really important point, right.
Speaker BThat I think, you know, I'm not.
Speaker BOur public health care is amazing.
Speaker BI've lived in countries where there's no public health care.
Speaker BRight.
Speaker BAnd I am really grateful for it.
Speaker BHowever, there's gaps.
Speaker BAnd one of the gaps is in how they conceptualize mental health care.
Speaker BSo is it something that's part of health care?
Speaker BAnd so that's the issue.
Speaker BIt's like this separate thing that doesn't belong there, even though the research says it does and everyone kind of knows it does.
Speaker BThe government systems haven't caught up to that philosophy or that belief that that mental health care is health care.
Speaker AYeah.
Speaker BAnd so there's this basically systemic gap in recognizing, you know, how and why people need help and, you know, forget being proactive.
Speaker BSo the only way you get into a free or subsidized program is on a huge wait list.
Speaker BAnd probably when things, you know, when you probably should have got help long before then.
Speaker BRight.
Speaker BAnd so being proactive about mental health becomes almost impossible.
Speaker BAnd so we.
Speaker BWe really strive to change the conversation about mental health and being proactive and like, talking about it when.
Speaker BWhen it's just a rumbling or talking about it when it's just something normal.
Speaker BAnd I've had some pretty good conversations about this.
Speaker BBut I like to say the analogy of, like, mental health care should be just like going to the gym.
Speaker BRight.
Speaker BSo, like, you're working on your.
Speaker BYour brain, you're working on your mental health just the same as you'd go to the gym to, you know, work on your physical health.
Speaker AMy argument would be that your physical health is directly impacted by your mental health.
Speaker AAnd if we want healthier people, we need to worry about the mental health aspect first.
Speaker ABecause if more people were looked after, I think there'd be less physical ailments.
Speaker AI really do.
Speaker B100 agree, and I.
Speaker BThere would be literature to back that up.
Speaker BKelly, it's.
Speaker BThat's just not a speculation.
Speaker BWe know there's a direct correlation.
Speaker BRight.
Speaker BSo taking care of our mental health makes sure.
Speaker BMeans that we have healthier bodies in general, and we're healthier people in all ways.
Speaker BRight.
Speaker BYou know, it also impacts, like, how we parent and, you know, there's just so many ripple effects of taking care of your own personal mental health that are sort of not quite part of the conversation or we're not quite caught up to that as.
Speaker BAs a country.
Speaker AYeah, absolutely.
Speaker AAbsolutely.
Speaker AWell, we kind of got a little bit ahead of ourselves, you know, before we ended up on this journey.
Speaker AI know you've done an absolute ton in your career.
Speaker AYou've been a teacher around the world.
Speaker AIt's super, super cool.
Speaker ALead us into, you know, who is Maureen Cotti's body?
Speaker BYeah, I'd love to share.
Speaker BI'll try to give you the The Coles notes version.
Speaker BBut I, yeah, I started my career in mental health like 25 years ago.
Speaker BSo I worked a lot, community based mental health.
Speaker BAnd I realized that I couldn't do it sustainably and that I was going to burn out.
Speaker BQuite honestly, I realized that quite early, about five years into doing it.
Speaker BSo I thought, no, I've always wanted to be a teacher.
Speaker BSo I moved to Australia, became a teacher and then started working in international schools around the world and absolutely loved my life, traveled the world, did some amazing things.
Speaker BI work in inclusive education as well, so that's one of my passions.
Speaker BAnd you know, I have always sort of followed my, my heart as opposed to like trying to like do the.
Speaker BI'm gonna be in this one career forever.
Speaker BI've just kind of let you know, my, my gut and my heart lead me where I wanted to go.
Speaker BAnd I think that it's allowed me to have some amazing successes in my career.
Speaker BBut you know, the main, the main thing that I know is that I always want to support people no matter what I've been doing.
Speaker BAnd I'm kind of a lifelong learner.
Speaker BLike, I just, I remember finishing my undergrad and thinking, oh, I never want to do that again.
Speaker BAnd you know, a few more degrees later and a few more credentials later, I'm still, I'm still on that track.
Speaker BAnd so going back to school as an older person to become a therapist, you know, when I got into the profession, I realized, oh, this is where I needed to be.
Speaker BRight.
Speaker BAnd I, you know, truth be told, I don't know that, you know, the 23 year old me would have been as successful.
Speaker BRight.
Speaker BI'm really grateful for my life experience and my journey because it really informs how I support people.
Speaker BAnd, and I think that, you know, I'm just, I'm just really grateful to be able to do what I do.
Speaker BAnd you know, I mean, truth be told, I have a lot of professional experience where if I, if my business was, was not successful, I could be working tomorrow.
Speaker BRight.
Speaker BAnd, and that's, you know, it's a good feeling, right, to know that I wouldn't be without work.
Speaker BRight.
Speaker BAnd I have always kind of followed my heart and just let everything drive me.
Speaker BAnd I think, I don't know if I told you this when we met, but one of the reasons that I also started Help Clinic Canada was because about 15 years ago I actually fundraised and cycled across Canada solo.
Speaker BIt was during that, that cycling trip that I just, I got to talk to so many men Actually, it was quite interesting.
Speaker BWho shared their journeys of losing their wives, losing their daughters to breast cancer with me.
Speaker BAnd it was quite.
Speaker BIt was quite amazing because I just realized, like, how.
Speaker BHow open people could be and sharing their journeys with me.
Speaker BAnd it made me realize too, that I have traveled this beautiful country in many ways, but there's just so many remote communities and there's so many populations where people don't get the services that they need.
Speaker BAnd, you know, as I started to build this company, you know, think about mental health, at that time, I was like, we've got to figure out a way to make this accessible to everyone.
Speaker BAnd quite honestly, Covid.
Speaker BCovid decided for me that, you know, my vision of creating this online therapy company that I'd had was actually, you know, it was almost like perfect timing, but I already had this, like, I need.
Speaker BI know that online therapy will work.
Speaker AYeah.
Speaker BAnd then Covid gave along and gave my company a nice big shove, so then all the stars aligned.
Speaker BBut I, I know that my path and my journey has led me here, you know, to be able to support as many people as possible.
Speaker BAnd, you know, one of the things that I think that our company is doing really well is actually, it's sort of unsaid.
Speaker BBut because we do have this low fee program where we have master student interns is for me, one of my passions is creating safe spaces for learners.
Speaker BAnd because I come from a background of education, I absolutely love having practicum students and love being able to create spaces for them to learn and to grow as therapists and to nurture them as professionals.
Speaker BIt's such a honor, quite honestly.
Speaker BAnd so, you know, I know that.
Speaker BNo, everything I've done has led me right here.
Speaker AYeah.
Speaker AThat's so amazing.
Speaker AIt's so amazing that you kind of get to like, inspire and help lift up the next generation.
Speaker AYou know, the older that I get, the more I realize how important it is for people to just get that first opportunity.
Speaker AIt's amazing how powerful and how important that first opportunity is, and yet for some people, how out of reach it can be for them.
Speaker B100%.
Speaker BYep.
Speaker BOh, no.
Speaker BAnd when you say that, I just think too about, like, if you did a parallel with that idea with the low fee therapy, right.
Speaker BLike, some people just think it's out of reach, but by providing that opportunity, people get a taste to be like, oh, like, I can see why this can work.
Speaker AYeah.
Speaker BYou know, and.
Speaker BAnd ideally, 10 years from now, I'm sure that the conversation around getting mental health support and getting Therapy is going to be a very different one.
Speaker BHaving that first time to be able to do it is great, right?
Speaker AYeah, yeah, absolutely.
Speaker AAnd you know, I want to talk about it.
Speaker AI want to talk about, you know, the challenges specifically for us men.
Speaker AAdmitting, admitting we need help, we suck at that.
Speaker AAnd it's not our fault.
Speaker ALet me tell you that right now.
Speaker AI grew up in the 90s and you know what?
Speaker ATwo really frankly forward thinking parents, very progressive parents.
Speaker ABut I still grew up in a time where you didn't cry when you got hurt.
Speaker AYou know, you, you held it in, you didn't deal with that, you didn't talk about your challenges.
Speaker AYou were tough, right?
Speaker AGrew up Alberta oil and gas boy, right here.
Speaker AWe grew up as tough, as tough as nails, right?
Speaker AYou didn't show the pain.
Speaker AYou ate it.
Speaker AYou, maybe you drank it away.
Speaker ATake your picks, right?
Speaker ATake your picks or whatever you were gonna do to douse that, that challenge, right?
Speaker ABut we did it all.
Speaker AAnd I look back now at that time and I just think, like, was that the right way to handle it?
Speaker ARight?
Speaker AAnd you know what?
Speaker AHonestly, I'm pretty okay.
Speaker AI'm gonna tell you that right now.
Speaker AI came out pretty okay.
Speaker AI did have like bouts of anxiety for a while, kind of just struggling with things that were bu.
Speaker ATo the surface.
Speaker ARight.
Speaker AI actually lived a pretty great childhood.
Speaker AI really don't have a lot to complain about.
Speaker AI don't have a lot of large trauma, but I still had to deal with some shit from being a teenager, as many of us have to deal with.
Speaker AAnd I realize now that, like, I should have been more open.
Speaker AAnd I've definitely, when I launched the podcast, one of the very first things I say right in the trailer, I'm gonna tell you it in an honest, authentic way because I'm done hiding.
Speaker AI'm done hiding.
Speaker AI'm done hiding anything.
Speaker ALike, like if I have something that needs to be said, I'm gonna say it.
Speaker ABecause eating that causes more pain and more challenge.
Speaker ALong term.
Speaker AI would rather live in, in an authentic way as I move forward.
Speaker ABut my gosh, yeah, like, there was a long time where the motto was just be tough.
Speaker AAnd I know I'm not alone in that.
Speaker AThere's a lot of men out there who are still living that way, who grew up in the exact same way, who are maybe dealing with a lot of inner challenge.
Speaker AMaybe they didn't have it as good as I did growing up.
Speaker AAnd they're dealing with that stuff and they're pushing it down and I don't think they realize maybe how much those things are affecting every choice and every decision they make throughout their day.
Speaker BYou know, I really, when you said just living that authentic life, like there's two pieces here as, like, as I said, what, what led me here.
Speaker BAnd I can tell you that being able to just lead authentically and build a company in a way that feels good to me is such a gift because As I said 20 years ago, I wouldn't have been able to do this.
Speaker BAnd you know, I've grown into this spot where I feel like I can provide this space.
Speaker BBut you know, talking about men and therapy, you know, I do, I do support a lot of men in my own private practice or when with my clients happen to be men, I do really, you know, that piece about self medicating is definitely an issue, right?
Speaker BAnd people, people have opportunities to use alcohol or marijuana to medicate and you know, realizing that they're it as a form of medication can be quite eye opening, right?
Speaker BAnd then, and just like it opening those channels of, of saying like it's okay and how can I get support so that I'm not having to use it as a medication, right?
Speaker BAnd you know, there's lots of reasons it could be like ADHD or anxiety or lots of things going on.
Speaker BAnd for generations that's how it was handled.
Speaker BSo, you know, you said you grew up in the 90s, but imagine, you know, growing up as a man like, like in the 50s or 60s, right?
Speaker BAnd so I think, you know, things are progressing and changing and as you said, you had quite progressive parents who are probably more open to hearing about your, you know, emotional states and understanding who you were.
Speaker BBut you know, I think the conversation is definitely shifting and I think that there is more opportunity for men to share how they're really feeling.
Speaker BAnd, and I think I told this story on another podcast, but they, you know, I spent a lot of time teaching in early and one of my passions is, you know, working with, with really small kids.
Speaker BAnd it's really interesting to me because it starts really young, you know, this gender role socialization.
Speaker BAnd my experience tells me that actually like those little boys are really sensitive, really emotional creatures.
Speaker BAnd it's actually the girls that sort of have the, you know, intuitive regulation strategies and are able to adapt emotionally more quickly and show more maturity in that way.
Speaker BAnd so, so, you know, it's not surprising to me when kids and little boys are not given the opportunities to learn about it how they end up.
Speaker BSo, and I have to say, education is shifting right?
Speaker BIn almost every classroom, you'll hear teachers talk about regulation and zones and, you know, feeling happy.
Speaker BAnd it's definitely not a gendered conversation.
Speaker BIt's more about, like, identifying how you're feeling and acknowledging how you're feeling.
Speaker BAnd, and, you know, there's probably not many early years classrooms or classrooms at all that are not talking about this now.
Speaker BSo I think, you know, our children are going to be having very different conversations in their adult lives and being a lot more willing to, like, open up and share and take care of themselves, quite frankly.
Speaker AYeah, yeah.
Speaker AIt's, it's.
Speaker AI have four boys.
Speaker AI can tell you right now that the emotions run hot in the Kennedy household.
Speaker AMy gosh.
Speaker AJust to give you an idea, one of our boys this morning didn't get his, his turn on PlayStation and decided to just hit the other one with a chair.
Speaker BYeah.
Speaker ASo that was the level of like, oh my gosh, like, I needed some self regulation in that moment because I'm.
Speaker BLike, oh, you do?
Speaker AYeah, I could spank him right now.
Speaker ABut you know what?
Speaker AIt's not gonna help.
Speaker BIt is not gonna help.
Speaker BYeah.
Speaker BNo.
Speaker BBeing a parent to young children of any gender, honestly, I think, you know, it's.
Speaker BIt is like that self regulation pie so tricky in those moments of.
Speaker BYeah, when they challenge you.
Speaker BI have two daughters and they are pretty calm, actually.
Speaker BAnd I, I say that from experience, but there is sometimes where it's just like, wait, I've gotta like, take a step back here and just breathe, Right?
Speaker AYeah.
Speaker AWell, you know, me and Shelby both take the.
Speaker AWe don't, we don't have any, like, discipline like that.
Speaker AWe don't spank or anything like that.
Speaker AWe, you know, I mean, we try to just like walk through it, but, man, like, I guess my view on it is this, is that if I'm trying to stop them from hitting each other, how is me hitting them teaching them anything good?
Speaker BIt never will.
Speaker ABut I do find myself regularly as a parent trying to reach for, like, what can I do?
Speaker ALike, at the end of the day, you know, we typically take the PlayStation away.
Speaker AThat's the thing they love the most.
Speaker AThat's the, that's the best possible recourse.
Speaker ARight?
Speaker ABut it is flipping hard.
Speaker ALike, people don't, don't talk about how challenging it is to be a parent.
Speaker AYou know, we're on here to talk about entrepreneurship and we're gonna get there, but we gotta talk about parenting too, because for me, it's obviously, it's a big deal.
Speaker AI have four kids.
Speaker AI love Being a dad.
Speaker ABeing a dad is one of the greatest things that's ever happened in my life.
Speaker ABut being a parent, you're never prepared for it.
Speaker AYou're never prepared for it.
Speaker AYou're definitely not prepared for it when you're dealing with silly things like, oh, I hit my brother with a chair.
Speaker AHe's hurting in the basement now.
Speaker AAnd then I was justified to do so, you know, because he didn't give me my turn or whatever it is.
Speaker AIt's absolutely.
Speaker AOh, goodness, my gosh.
Speaker AIt's like, I never would have thought entrepreneurship is hard, but honestly, I just come to the conclusion that life is hard.
Speaker BYep.
Speaker BYes.
Speaker BYeah.
Speaker BAnd I. I think, honestly, like an analogy for entrepreneurship is parenthood.
Speaker BYou know, like, you have a goal, you have a plan, you have this idea of what's going to happen, and then the reality hit kids, and then you're like, oh, wait, I have to deal with like, these million things simultaneously while keeping my cool.
Speaker BAnd, you know, and.
Speaker BAnd looking at the sort of the long game, right?
Speaker BAnd.
Speaker BAnd with kids, it's so unpredictable, and you don't know who they're going to be as human beings.
Speaker BAnd like, we can't.
Speaker BWe can't decide their personalities or their temperaments or how they're going to act, interact with each other or any of that.
Speaker BAnd all of that is out of our control.
Speaker BAnd, you know, being an entrepreneur, there's.
Speaker BThere's so much that's out of our control.
Speaker BAnd so I think being a parent has probably helped me a lot more than I realized until you were just talking about it now.
Speaker BYou know, to become an entrepreneur, it's like, oh, wait, I do have these skills.
Speaker BHold on.
Speaker AYes.
Speaker AYou know, and honestly, I'm.
Speaker AI'm actually asking for your parenting advice on this one, because as a parent in 2025, it's flipping hard.
Speaker ARight?
Speaker ALike, we're trying to contend with what do we do about the Internet, what do we do about social media?
Speaker AJust to give you an idea right now, I'm keeping them off social media as long as humanly possible.
Speaker AIf I can them off of it till they're 18, damn it, I'm gonna do it.
Speaker ABecause I just don't see that being good for kids at all.
Speaker AAnd it's funny because I'm very active on social media.
Speaker AI'm a presence on social media.
Speaker AI'm an influence on social media.
Speaker AI.
Speaker ASocial media is incredible for what I've used it for, but I also see the incredible dark side to it and the use cases that can go very, very wrong.
Speaker AAnd man, I, I definitely struggle with that on one side because on the one side I see the massive of benefits that have happened to me to my use of social media, but I've been using it as a tool to reach people in a way that is beneficial, I like to think for humanity.
Speaker BYeah.
Speaker AAnd the ways that I see social media being used towards kids, not so much.
Speaker BYeah.
Speaker BIt's.
Speaker BI think this is a battle that a lot of parents are, are dealing with and it's, there's so many different ways to deal with it.
Speaker BRight.
Speaker BAnd it really depends on philosophically like who you are as a parent and how you want to be as a parent.
Speaker BBut I think think ultimately putting your head in the sand is not going to help your kids.
Speaker BBeing proactive, having a strategy, having a plan, like sharing that plan with your co parent, making sure your kids understand the plan and that it's intentional.
Speaker BRight.
Speaker BThat it's not.
Speaker BYou're not saying you can't go on social media because I say so, but these are the reasons.
Speaker BAnd teaching them the reasons is going to skill them to be able to use the Internet, use, use whatever devices they want, but using it safely.
Speaker BAnd so it, there, there is a dark side.
Speaker BThere's lots of links between addiction on social media, you know, and addiction to other things because it can be a quite an addictive thing.
Speaker BAnd when you think about like a young developing brain.
Speaker AYeah.
Speaker BBeing on a screen, it's like they're getting, you know, their hit constantly of this endorphins.
Speaker BAnd so like they want the good feelings, they want all of that to happen.
Speaker BAnd so you as the parent are essentially acting as their like frontal lobe and helping them with the things that they can't control.
Speaker BAnd so like un.
Speaker BUnfiltered, unattended use of any type of, you know, technological thing is never going to be good for a kid.
Speaker BLike as the adults having a plan and being clear about what the boundaries are and why.
Speaker BRight.
Speaker BSo as they're ready to learn about certain things like making sure that we're teaching them why, because that's what's going to have them pause and think.
Speaker BOh yeah, I remember I had that conversation with my dad about X, Y, Z.
Speaker BAnd this is dangerous.
Speaker BAnd so I'm supposed to proceed with caution, right?
Speaker AYeah, yeah.
Speaker AMy gosh.
Speaker AYeah.
Speaker AI like to think I'm a good dad.
Speaker AI definitely try.
Speaker AI definitely try.
Speaker AIt's on my, it's on my list of things to do that I really want to be a good parent and Man.
Speaker AMaureen.
Speaker AI'm struggling with it, and I'll tell you why I'm struggling with it because I want to be a good parent.
Speaker AI want to be an exceptional entrepreneur.
Speaker AI want to bring great shows to people twice a week, and I want to grow a business, and I want to be a good partner.
Speaker AAnd I feel like in that mix of things, the pie that is what Kelly wants to have happen with his life.
Speaker AI think I. I do great in some areas, and other areas, I struggle.
Speaker AAnd I'll tell you right now, I'm not afraid to say it.
Speaker AThe parenting aspect is something that I want to get better at and that I'm struggling to balance great parenting with being a great entrepreneur.
Speaker BYeah.
Speaker BThere's never a perfect balance to anyone's lives, entrepreneur or not.
Speaker BAnd I think I have to be honest.
Speaker BLike, one of the simplest things to recognize is that, like, people that are sort of just going through the motions and not being an intentional parent are the people that we need to worry about.
Speaker BBut when people are actually thinking, hey, how do I do this?
Speaker BHow do I get better at it?
Speaker BIt.
Speaker BWhat do I need to do?
Speaker BWait, the balance is off.
Speaker BYou know, you're already kind of ahead of the curve because you're actually trying to do it intentionally and give it thought.
Speaker BAnd you know what?
Speaker BRecognizing that it's not always going.
Speaker BThe balance isn't always going to be correct.
Speaker BAnd so right now, there's probably just, like, that lack of balance.
Speaker BRight.
Speaker BJust like, you know, being an entrepreneur is going to affect many parts of our lives.
Speaker BBeing an entrepreneur and being a parent is a struggle.
Speaker BI'm dealing with the same struggle.
Speaker BRight.
Speaker BYou know, I have a spouse that works a lot of hours, and then I'm working a lot of hours, and then I have kids, and we're trying to, you know, balance healthy things.
Speaker BAnd oddly enough, I work online all the time.
Speaker AYeah.
Speaker BAnd yet I say to my kids, oh, no more screen time.
Speaker BBut you're always on the computer.
Speaker AI know that.
Speaker BRight.
Speaker AI know that.
Speaker AI know that battle.
Speaker BSo it's a really hard thing to explain.
Speaker AYes, it really is.
Speaker AOh, my gosh.
Speaker AMy.
Speaker AYeah, my kids call me out on that all the time.
Speaker AThey're like, dad, you're always on the computer.
Speaker AIt's like, I know.
Speaker AI'm working, though.
Speaker BYes.
Speaker ATrust me, this is work.
Speaker AAnd like, they're like, well, it just looks like you're on LinkedIn.
Speaker AI'm like, I know it looks that way.
Speaker AThat's part of my work now.
Speaker BYeah, absolutely.
Speaker BAbsolutely.
Speaker AOh, my goodness.
Speaker AOkay.
Speaker AYes.
Speaker AAnd here's the thing, and we're just gonna get into it because obviously I'm a podcaster, I'm a content creator, I'm a business development expert, I'm a coach, and I do retainer contracts for business development still.
Speaker AAnd I'm a partner and a dad.
Speaker ASo I'm like, honestly, people ask like, why don't you get out more?
Speaker AIt's like, that's why I don't, I don't leave the house if I don't have to, just because my life will fall behind the moment I do.
Speaker AIt's not uncommon for me, Maureen, to work 16, 18, 20 hours a day sometimes.
Speaker AAnd I hate to admit that, and the fact that like, you have to stick with it and the demands of an entrepreneur now have changed and, and I've really recognized it in the past little bit.
Speaker AAnd I really don't think it's just me.
Speaker AI know that I'm probably not helping the problem because I'm out there doing the same things, but it's not enough to just run a business anymore.
Speaker AAnd me and you were talking about this before.
Speaker ASomething has shifted and I would say, I don't know, I don't know what year it happened.
Speaker AI want to say like 2024.
Speaker AYou seem to be a big eye opener into this shift.
Speaker ARight.
Speaker AI like to call it the year of personal branding.
Speaker ABut it is no longer enough for a business owner to just run their business, use word of mouth to grow their business.
Speaker ALike, maybe it still works in a small town, but something shifted.
Speaker AAnd the requirement for a business owner to not just run their business and run it well, do the things that they were supposed to do before now they have to be live on social media.
Speaker AThey have to be findable, they have to be leaders in their space.
Speaker AThey have to be providing value and content for people to find them them.
Speaker AThe need to become a content creator and essentially an influencer for all business owners is a lot to ask when they were already working, let's call it 12 hour days.
Speaker ANow those days I'm right there, I'm working 16 hours most days that I'm working because why?
Speaker ABecause the workday ends.
Speaker AThere's still stuff that I got to do.
Speaker AThere's still comments I got to respond to.
Speaker AThere's still social media stuff I got to schedule.
Speaker AThere's still content I got to create, there's still shows.
Speaker AI got a plan.
Speaker AAnd these are all over and above my business.
Speaker AAnd here I volunteered for this, by the way.
Speaker BWay.
Speaker AI'm totally cool with it.
Speaker AThis is the stage of my life.
Speaker AI'm in that, I'm in that growth stage.
Speaker AI'm the right age, I'm the right, right person to do this.
Speaker ASo I'm doing it.
Speaker ABut it is a lot to ask of entrepreneurs and I am very aware of the ask and of the shift.
Speaker AAnd I just wanted to, like, I wanted to better understand from you.
Speaker AWhen you're dealing with entrepreneurs, are you seeing that shift with them too?
Speaker BYeah, a hundred percent.
Speaker BI have to say, I was a mental health professional and then I became a business owner and an entrepreneur.
Speaker BSo my perspective is, is really different.
Speaker BAnd you know, I said to someone the other day that it's not like I work full time, it's just like I work all the time.
Speaker BAnd it's that thing you're talking about, like you're always on and there's always something to do.
Speaker BAnd any entrepreneurs that I'm working with or speaking with, you know, because I talk about mental health with people, we're talking about this like burnout.
Speaker BAnd the thing is, is like, we signed up for it, we want to do it.
Speaker BAnd as you joked earlier, like, I wouldn't do this for anyone else.
Speaker BLike, I would not work this hard for anyone.
Speaker BEl.
Speaker BRight, right.
Speaker BAnd like, so brilliant, because neither would I.
Speaker BRight.
Speaker BAnd so now I'm seeing it from all sides of the issue.
Speaker BAnd it's really easy as a mental health professional to say, okay, like we need to reprioritize, we need to create better balance so that all the areas of your life are working together.
Speaker BWe need to set boundaries.
Speaker BRight?
Speaker BAnd like, you know, those are catchphrases, but boundaries are basically the crux of the issue.
Speaker BAnd it's, and it's about protecting yourself.
Speaker BRight?
Speaker BBecause, because as you and I both know, going non stop, you know, 100 miles an hour every day, there has to be a brick wall.
Speaker BYes, exactly.
Speaker BAnd you know, I, I shifted out of working in education, right.
Speaker BSo the shift for me is like I was working education, so I would get holidays and breaks.
Speaker BAnd then I transitioned into a profession where it doesn't quite work the same.
Speaker BAnd then I first transitioned into business owner, which is completely different.
Speaker BAnd so that shift for me has become more and more apparent as more time goes on.
Speaker BAnd I realize, wait a second, hey, and you know, I know you and I were just talking about this earlier, but I've reached a point where I went, wait a second, like, how long is this sustainable?
Speaker BAnd I think that as an entrepreneur, you do need to stop and assess Right.
Speaker BAnd yes, there is pressure to continue and to grow and to do all the things as you mentioned.
Speaker BRight.
Speaker BAnd.
Speaker BAnd yet if you get there and you're successful, probably you'll burn out at some point because it just too much.
Speaker BRight.
Speaker BAnd so learning how to set a sustainable business in terms of sustainable for your own self and your own mental health and your own family, not sustainable in terms of financial bits, like, that's great.
Speaker BBut the other piece is like, if you're the operator, if you're the owner, you're the founder, if you're the thing that makes the engine run and you're going a million miles an hour, eventually you won't be able to do that anymore.
Speaker BSo how do you prioritize?
Speaker BHow do you put boundaries in place?
Speaker BAnd some of that work is hard.
Speaker BRight.
Speaker BAnd uncomfortable because you're sort of always in this place where you have to.
Speaker BSomething has to lose or you.
Speaker BAnd so you feel like, well, if I don't do that, then this bad thing's going to happen.
Speaker AYeah.
Speaker BBut here's the thing, and I say this from a most compassionate place possible because I am also a parent and I also have a partner, but it's the people in our lives and how we make them feel and the time that we spend with them.
Speaker BAnd, you know, it's not the amount of time, but the quality of time.
Speaker BAnd just like being a present person in people's lives and creating space and boundaries so that you can be present.
Speaker BRight.
Speaker BAnd otherwise, like, what the heck are we doing this for anyway?
Speaker AYeah.
Speaker AYeah, I guess for me, I've always looked at it as, this is just the time that I have to work really hard.
Speaker AAnd I've talked with lots of entrepreneurs that kind of, they realize, right.
Speaker ALike, if you've been in entrepreneurship any length of time, if you've been in podcast or any length of time or content creator, what you realize is the long survive, the strong survive.
Speaker AIt's not a.
Speaker AIt's not an insta win.
Speaker AIt's how long can you keep up at that pace?
Speaker AAnd the people that can keep up for the longest tend to win the day.
Speaker AIt's just the way it works.
Speaker AAnd it's.
Speaker AIt's a hard ask.
Speaker ABecause what we are really saying is, is what I'm saying here is, is that every one of them experiences burnout.
Speaker ALike, we're all running ourselves into a brick wall at a hundred miles an hour and we're hoping we survive the car crash.
Speaker AThat's it.
Speaker AThat's it.
Speaker AAnd every I've talked with so many entrepreneurs.
Speaker ALike, at this point, we're well over 150 interviews, probably approaching 200.
Speaker AAnd so many of them.
Speaker ASo many of them talk about burnout or hitting the wall.
Speaker AWe're getting so close or ending up in a hospital.
Speaker ALike, it's.
Speaker AIt's actually an epidemic for entrepreneurship.
Speaker AThe way we're doing it is hurting people.
Speaker BYeah.
Speaker BWell, and it.
Speaker BThe other thing too, right?
Speaker BAnd, like, we.
Speaker BWe are succumbing to, like, what's out there in the media, right.
Speaker BLike, we have to up our game because we see the example of everybody else upping their game and being in the spotlight and doing all the things that you were talking about.
Speaker BAnd maybe five years ago, it was.
Speaker BWas social media, was a thing, but now there was some time where something shifted, as you said.
Speaker BAnd so we are also being influenced, right, and feeling like, oh, I have to perform, we have to be better, we have to grow.
Speaker BYou know, I have to reach a certain number by a certain time, and if I don't, I'm a failure.
Speaker BAnd sort of shifting your own thinking is the best way forward.
Speaker BRight?
Speaker BLike you said, the mentally strong survive.
Speaker BBut that mental strength, if you don't take care of your boundaries and you don't take care of your mental health, you will burn out.
Speaker BIt will get hard.
Speaker BAnd, you know, like, the analogy that I use is, like, it's a marathon, not a sprint.
Speaker BAnd so you gotta have enough fuel in the tank, and you gotta take moments where you can get them.
Speaker BAnd the reality is it's really, really hard.
Speaker BYou know, I. I have so much compassion for people that are doing something similar.
Speaker BRight.
Speaker BBuilding businesses is not easy.
Speaker BAnd.
Speaker BAnd yet here I am, right?
Speaker BSo, like, I'm.
Speaker BI'm like the living dichotomy.
Speaker BI'm going, hey, like, I'm a mental health professional.
Speaker BGet some balance, do all the things right, set some boundaries.
Speaker BAnd then.
Speaker BYet I'm working all the time.
Speaker ASo you re.
Speaker AYou realize that you have no choice if you want to make it right.
Speaker ALike, and I hate to say that, because I wish there was a different way, because honestly, I'm.
Speaker AAnd I'll.
Speaker AI'll tell you my, like, safeguards.
Speaker AI'll tell you what happens to me when I'm.
Speaker AWhen I know I'm hitting a wall.
Speaker AWell, and maybe this helps other people.
Speaker AMaybe it's a horrible thing to do.
Speaker AMaybe I really am just doing it wrong.
Speaker AYou can.
Speaker AYou can bring me up to speed on this.
Speaker ABut, for instance, I think I've realized that I.
Speaker AIf I Want to keep competing.
Speaker AIf I want to play this game, if I want to become one of the best, I have to play the game.
Speaker AI have to play the game the way the rules are today.
Speaker AThe rules today, they're stacked against me.
Speaker AThey're stacked against me physically, mentally, and in my business, in success, right?
Speaker ALike, everything is out here to kill me.
Speaker AEverything is out here to stop me from being successful.
Speaker AAnd I got to grit through and do it.
Speaker AIt.
Speaker AHowever, I also realized that at the pace that I go, at some point I'm going to run up against that wall and I've hit it multiple times.
Speaker AI'll tell you that right now.
Speaker AI've never actually experienced full blown, I need to be hospitalized, burnout.
Speaker ABut I've hit the wall where I'm like, I'm losing it.
Speaker AI'm, I'm dealing with like, I'm not motivated, I'm feeling anxiety, I'm stressed out, I'm thinking about everything.
Speaker AHow do I make it?
Speaker AHow do I not die here, right?
Speaker AAnd when I hit that moment, sometimes I'll go over to my partner, Shelby, and I'll just say, babe, we need to get out of here.
Speaker AAnd for me, and maybe you experience this as well, because everything is at home.
Speaker AMy business is at home, my podcast studios at home.
Speaker ALike, when I'm at home, there is no getting away from work.
Speaker AI live work.
Speaker AI'm there every single day.
Speaker AWhen I get out of bed, the only room I don't work in is my bedroom, right?
Speaker ALike, it's just, that's it.
Speaker ABut I'll look at her and I'll just be like, look, I need to leave.
Speaker AI need to get out of here.
Speaker AAnd for me, taking a complete reset break, like, I'm talking like, you know, I'm not looking at social media.
Speaker AI'm at a hotel with my boys, playing on water slides, being a dad, living, living a dream for those two days.
Speaker AThat's.
Speaker AAnd when I get back, I feel fresh, I feel repaired.
Speaker AI'm not saying that this is going to work for me long term.
Speaker AWhat I'm saying is the handful of times that I found myself there, that has helped me in the short term firm.
Speaker ABut yeah, I like, for me, I just don't see a way forward in the current business paradigm without me ending up at that wall over and over again.
Speaker AAnd so just finding ways to like, not hit the wall and die seems to be my avenue of choice, at least at the moment.
Speaker BYeah, well, and I, I think one thing I can say is like, like I said at the beginning of our conversation, like being proactive about your mental health.
Speaker BRight.
Speaker BAnd like, like talking to someone.
Speaker BRight.
Speaker BNot just your partner, but talking to a unbiased person who is just there to listen to you and support you with what's next.
Speaker BI think that's an important piece.
Speaker BRight.
Speaker BAnd it's.
Speaker BAnd I say that obviously, like, that's my business, but I believe that.
Speaker BRight.
Speaker BAnd so I don't.
Speaker BI do practice what I preach.
Speaker BRight.
Speaker BI. I get support in that too.
Speaker BAnd I think, yes, taking breaks is really important.
Speaker BAnd I think both you and I are of the mindset.
Speaker BIt's like, now is the time to work hard and then.
Speaker BRight.
Speaker BAnd so for me, me, I have sort of like some timelines on, on, on years of like, Buy X, then this, and if not, then that.
Speaker BRight.
Speaker BSo that I'm the priority and my family's the priority.
Speaker BSo there has to be like, well, if it's.
Speaker BIf we haven't reached this point by this date, I'm going to re.
Speaker BReassess because I can't sustainably do what I am doing forever.
Speaker BYeah.
Speaker BAnd.
Speaker BAnd the way that I've built my business is like, I'm trying to build a business business so that it's a place I'd want to work.
Speaker AYeah.
Speaker BAnd eventually, you know, there may be a shift in who is operating my company.
Speaker BAnd that for me would be a perfect scenario.
Speaker BRight.
Speaker BAnd so I always think about that and I think, yep.
Speaker BAnd I just gotta get up and move my body.
Speaker BAnd one of the things that you do, like you said, you take these breaks.
Speaker BI said that is absolutely one of the best things you can do for a reset.
Speaker BRight.
Speaker BIt's like, you know, simple cognitive behavioral therapy.
Speaker BIf we, we change our setting and move our bodies, it can cause a shift in our mental health and our thinking.
Speaker BJust getting out of your space and doing something different and of course, like, being active and having fun with your boys is a perfect.
Speaker BIs a perfect thing to do.
Speaker AYeah.
Speaker BBut I.
Speaker BWhat I would say is like, doing it not in reaction, but in being proactive.
Speaker AYeah.
Speaker ALike trying to do that more before the burnout.
Speaker AI. Yeah, I totally get it.
Speaker AI totally get it.
Speaker BIt.
Speaker AMaureen, I've been able to take like, let's call it two weeks real vacation in the last three years.
Speaker ALike, it's just.
Speaker AThat's just where we're at.
Speaker AAnd you know what?
Speaker AI get it.
Speaker AI understand that, like, you have to prioritize it, but I think the reality for most entrepreneurs is like, unfortunately, the way that our Businesses are running, at least in the beginning, we're it.
Speaker ARight.
Speaker AAnd so even taking that time can be.
Speaker ABe almost impossible.
Speaker ALike, I, I think a lot of people are not, like, acknowledging that most entrepreneurs, it's not that they don't want vacation, it's that when you're building a business, there's not a lot of time for vacation in the very beginning.
Speaker ARight.
Speaker AAnd I think we, we gloss over that.
Speaker AWe forget that's typically just not available to them.
Speaker BYeah.
Speaker BAnd.
Speaker BAnd it comes at a cost.
Speaker BRight.
Speaker BSo like taking any breaks comes at some cost.
Speaker BRight.
Speaker BBut I'm just gonna just put this out there for, for you to chew on is like, at what cost?
Speaker BRight.
Speaker BSo like, what, what is the priority?
Speaker BRight.
Speaker BAnd as I said before, like, if there's no you, there's no business.
Speaker AYeah.
Speaker BAnd so keeping that in mind as you're sort of like driving down the road, checking your mirrors, like, hey, am I resourced?
Speaker BDo I have what I need?
Speaker BAm I about to burn out?
Speaker BDid I schedule time away before I felt I had to take the time away.
Speaker BRight.
Speaker BAnd so trying to be conscious of it, and it's really hard and acknowledging that.
Speaker BAnd one of the simplest ways of feeling like, oh, wait, I'm not alone, is by talking to other entrepreneurs and being like, yeah, and not to have like a pity party like, oh, this is so miserable, but to have a shared conversation, a shared understanding, and that shared experience, like just this conversation with you right now has sort of like acknowledged me and made.
Speaker BMade me feel validated.
Speaker BRight.
Speaker BIn what I'm doing.
Speaker BRight.
Speaker BAnd it's like, yeah, I hear you.
Speaker BI see you, Kelly.
Speaker BLike, what you're doing is amazing and there's other options out there.
Speaker BLet's open the conversation, but let's support each other and say, yeah, it's hard.
Speaker AYeah, I.
Speaker AOne of the big blessings that I've had from this show was connecting with so many entrepreneurs and being able to have that level set conversation where it's like, oh, you too?
Speaker AOkay, well, you're doing really good.
Speaker ASo if you're struggling, then I must be okay as well.
Speaker BYeah.
Speaker AIt's been really eye opening with all these conversations with entrepreneurs just how much the shared struggle is no matter whether your company makes $400 million or you're making your first 40 bucks.
Speaker AYou know, it's crazy.
Speaker AWe're all experiencing a lot of the same problems.
Speaker BYep.
Speaker BAbsolutely.
Speaker BAbsolutely.
Speaker BYou must have so much insight.
Speaker BSorry, I'm just amazed.
Speaker BI it the nuggets that you must have from all the entrepreneurs I. I would love to.
Speaker BI would love to see those, like, collated in one spot.
Speaker BWho knows?
Speaker AWe have it.
Speaker AWe have all the audio.
Speaker AMaybe one day, when we make enough money, I can hire somebody to put all of the best nuggets into one really great video.
Speaker AThat would be pretty cool.
Speaker AYeah, there's been a lot.
Speaker AThere's been a lot.
Speaker AIt's been incredible, actually.
Speaker AIt's been one of the coolest experiences my whole life.
Speaker AAnd I would.
Speaker BI.
Speaker ALike I said, it's been a hard work, but I wouldn't trade it for anything.
Speaker ALike, it's changed my life.
Speaker AI'm a better person for doing this, so.
Speaker ASo it's been pretty cool.
Speaker AOne of the questions that I really had for you was, you work with a lot of entrepreneurs, and you work with a lot of women and men, and I guess one of the questions is, do you see a difference in challenges that female entrepreneurs seem to be facing that are quite a bit different from male entrepreneurs and maybe vice versa?
Speaker AI was just wondering if there was maybe a bit of some information on, you know, entrepreneurship, male versus female?
Speaker BYeah, I think you bring up something really important.
Speaker BFemale entrepreneurs in Canada, I don't know the number off the top of my head, but are way underrepresented.
Speaker BSo there isn't as many female entrepreneurs in this country because of the barriers, the systemic barriers that exist to building businesses.
Speaker BAnd so the ones that sort of get in the ring and do it anyways, I think they have a lot of expectations on them.
Speaker BSo females feel like, I can't fail.
Speaker BAnd I'm sure men experience this too, but it's like.
Speaker BIt's just the situation isn't set up for them to succeed.
Speaker BAnd then they're like, well, I don't care.
Speaker BI'm gonna climb that obstacle.
Speaker BI'm gonna climb that barrier.
Speaker BI'm gonna do that.
Speaker BAnd so what you see is, like, women are burning out.
Speaker BMen are, too, but it's.
Speaker BIt's because of a different issue.
Speaker BAnd I don't know.
Speaker BI don't know that there's any, you know, system to it.
Speaker BI don't know the numbers, but you might know better.
Speaker BIt's like, I don't know if female founders are more successful than men or men are more successful than women.
Speaker BI don't know that.
Speaker BBut what I see in the counseling room is that women are feeling a lot of, like, not good enoughs.
Speaker BAnd I am.
Speaker BI don't deserve to be in this space.
Speaker BAnd if I speak up, if I'm loud, if I'm Clear if I'm whatever I'm perceived as, something bad.
Speaker BAnd so, like, being a strong voice, being a.
Speaker BBeing a model for what you want in the world, you know, we sort of have to, like, fit into the shoes or fit into the thing that.
Speaker BThat society wants us to.
Speaker BAnd so being a female entrepreneur has its own unique challenges, but there's a lot of internal self turmoil that happens and a lot of just trying to do it anyways in the face of that, those internal struggles.
Speaker BI think with men, what you see is, you know, there's more confidence for sure in building the businesses, but that burnout that happens is.
Speaker BIs quite harsh.
Speaker BRight.
Speaker BSo it's like how you describe it, hitting that brick wall.
Speaker AYeah.
Speaker BI think somehow intuitively go sooner to take care of certain things or are, you know, more open about how they're feeling.
Speaker BAnd so they're getting support in different ways, whatever that is, as they navigate those challenges.
Speaker BI do have to say, like, I belong to several different entrepreneurial women's groups or tech in women's groups.
Speaker BAnd honestly, women supporting women is one of the most amazing parts of being an entrepreneur for me, because I.
Speaker BWomen don't naturally, weren't naturally sort of socialized to.
Speaker BTo support each other, to win.
Speaker BAnd so it's amazing being part of this, like, evolution where women are just, like, championing each other and building each other up.
Speaker BAnd so I get the privilege of also being part of those groups.
Speaker BYou know, there is good things happening, I think, on both sides, but I think regardless of gender, it's hard.
Speaker BBeing an entrepreneur is hard.
Speaker BAnd.
Speaker BAnd I think one of the best things that we can do is speak our truth and be honest and be vulnerable and share what's really going on instead of pretending everything is fine.
Speaker BAnd so we do it because we're like, well, we're the face of the company and people are looking at us.
Speaker BBut if you're honest.
Speaker BRight.
Speaker BLike, it's hard.
Speaker BAnd so saying to my team, yeah, I had a hard week.
Speaker BI had some challenges.
Speaker BThis is what's going on for me.
Speaker BCan anyone give me some support with this?
Speaker AThis.
Speaker BRight.
Speaker BAnd.
Speaker BAnd it's amazing, right, When.
Speaker BWhen you show that level of vulnerability, people.
Speaker BPeople step up.
Speaker AYeah.
Speaker BSo, yeah.
Speaker AYeah, I. I love what you said about women aren't afraid to ask for help.
Speaker AI. I really love that aspect of it because I genuinely think that that's a big differentiator between men and women in general is that I think as a guy, people look at us like we have to have all the answers and because we feel like we have to have all the answers, we have to look like we do and we have to act like we do, even when we don't.
Speaker AAnd it's not the right choice, but I feel of a systemic choice that's been thrown upon us.
Speaker ARight.
Speaker AAnd we're far less likely to ask for help until we're already in some serious trouble.
Speaker BYes.
Speaker ALike, we're already, we're already 100 meters from the brick wall going 100 miles an hour before we're like, oh, crap, now I need to.
Speaker BYou're exactly right.
Speaker BYou're exactly right.
Speaker BAnd, and, and, you know, facts will, facts will support that.
Speaker BYou know, on a sad note, like, men are much more successful at the completion of suicide.
Speaker BRight?
Speaker BAnd there's a reason for that, right?
Speaker BThere's a reason that we get to the brick wall or you get to the brick wall as a man.
Speaker BRight?
Speaker BAnd it's like, oh, wait, you know, and, and that thing we were talking about earlier, right?
Speaker BLike, suck it up.
Speaker BBoys are told to suck it up and don't show their emotions and don't tell anyone how you're actually feeling.
Speaker BAnd then, you know, you end up in these roles as an entrepreneur and it's like, oh, no wonder.
Speaker BAnd no wonder I can't share how I'm feeling or thinking.
Speaker BYou know, I have a partner who works in a female dominated profession and, you know, it's really interesting to have a partnership with a person like that who has a different perspective on something.
Speaker BLike, he doesn't work as an entrepreneur as such.
Speaker BHe does have a little bit of a side hustle, but he's works full time in education and he, he has some interesting perspectives to share.
Speaker BAnd it always helps inform how I support men in my company too.
Speaker BAnd I think, think, you know, people like you showing an example of vulnerability, showing an example of, like, being really honest about what's really going on, like challenges in life and parenting and business and whatever.
Speaker BYou are representing what is possible.
Speaker BRight?
Speaker BAnd so, like, not being afraid to say, like, hey, this is hard.
Speaker BHey, I had some anxiety.
Speaker BHey, I needed to talk to somebody, and that's okay.
Speaker BYou know, the more men like you who are in the spotlight saying those things, the more people are gonna say, I can ask for help too, and it's okay, right?
Speaker AYeah.
Speaker AI've been, like I said, blessed to have known a lot of people who gave me their ear.
Speaker ARight.
Speaker AAnd so I could have that conversation with trusted men who were in similar entrepreneurial experiences to me where I could be like, hey, did this ever happen to you?
Speaker ABecause I'm freaking out.
Speaker AAnd they were like, oh, yeah, that happened to me last Wednesday.
Speaker AAnd I could have that conversation.
Speaker ARight.
Speaker ABut it took me being vulnerable.
Speaker AAnd I'm gonna say this right now to my men listening thing.
Speaker AYou have to take the step, you have to talk to somebody and say, hey, do you have some time to chat?
Speaker AAnd I think you're going to find most entrepreneurs especially, they're going to give you their time because they were you or they are you right where you are and they're willing, they've been there and they recognize how powerful that five or ten minute conversation can be to helping you on your path.
Speaker AAnd so, you know, don't be afraid to ask for help.
Speaker AI know it's not always common for us.
Speaker AWe want to hit that wall.
Speaker AWe don't want to ask.
Speaker ABut I think you'll find if you ask for directions, it's not going to kill you.
Speaker AIt's going to, it's actually going to make you stronger.
Speaker BA hundred percent.
Speaker BI can't.
Speaker BSuch good advice, Kelly.
Speaker BI can't agree with that more.
Speaker BIt's, you know, and, and I, as a female, I experience the same thing.
Speaker BAnd it's not, you know, I might go to a male entrepreneur or I might go to a female entrepreneur, but I'm going to feel just like that much safer going to somebody who I know maybe had a more similar experience to me, me and have those conversations and even me, it's hard for me to be vulnerable and do those things sometimes too, because I'm worried, like, am I a good enough entrepreneur?
Speaker BAre they gonna think I'm a failure?
Speaker BLike, I have all these things running in my head too, because I'm just a human being at the end of the day.
Speaker BAnd I do have to be brave sometimes and say, hey, I need support.
Speaker BAnd that was part of the reason I joined a lot of these networking groups for women and supporting groups for women.
Speaker BBecause you just need to have people that understand and can help you through the challenges and can normalize it, validate you and say, yep, I totally hear you.
Speaker BI totally see you.
Speaker BAnd it's okay.
Speaker BI've been there too, right?
Speaker AYeah, yeah, absolutely.
Speaker AMaureen, this has been absolutely incredible.
Speaker AThank you so much for your time today.
Speaker AI feel like I got a little bit of a session here which has been pretty good.
Speaker AI feel better.
Speaker ASo it must have been a win.
Speaker BYeah, I love it.
Speaker AI'm glad.
Speaker ATake us into Help Clinic Canada.
Speaker AWho are you for?
Speaker AWhat are your services and how can people get a hold of.
Speaker BYeah, yeah.
Speaker BSo Help Clinic Canada, it's our website is Help Clinic Ca.
Speaker BAnd if you go on our website, you'll find you can book sessions either consultations, which are free, 15 minutes, or you can book right in with a therapist of your choice.
Speaker BWe have lots of dropdown menus to help make that choice easier for you.
Speaker BBut if you need help, you can email us or call us and we can match you with a therapist.
Speaker BWe offer full fee therapy which is, is you can claim it back on your extended health benefits if you have it.
Speaker BAnd if you are a new entrepreneur or you don't have enough funds, that's okay.
Speaker BWe've got you covered too.
Speaker BSo we do offer $25 therapy.
Speaker BYou just have to fill in a really simple application.
Speaker BBut our whole mission is to break down barriers to mental health support across this country.
Speaker BYou know, whatever you need, we've got your back.
Speaker BWe also have a massive data bank of resources available online to support you in your local communities.
Speaker BSo check us out, check it out.
Speaker BReach out if you need support, if you want to talk, if you're not sure, reach out anyways and you know, I'd love to support you.
Speaker BSo whatever you need, we've got you.
Speaker AAmazing.
Speaker AAmazing.
Speaker AAnd I will have the links in the show, notes to the show, plus in all social posts just so that you're aware, however, you're also active on LinkedIn.
Speaker AAre you in, are you having more people come and follow you?
Speaker BYeah, I am active on LinkedIn.
Speaker BI have just started using that platform and I absolutely love it.
Speaker BLike I've been on it for years, years, but I absolutely love it.
Speaker BAnd one of the things I love about LinkedIn is that support and that shared entrepreneurial spirit you find on there.
Speaker BAnd so, yeah, come find me on LinkedIn.
Speaker BMaureen Cottas body.
Speaker BWe also have Help Clinic Canada on there as well.
Speaker BSo come and find us and reach out on there, please.
Speaker AAmazing.
Speaker AAnd we're getting people right before Christmas and heading into the new year of 2026.
Speaker ADo you have, have just any pieces of, of wisdom and advice to starting a new year strong?
Speaker BYeah.
Speaker BAnd you know the cliche of, of a rev, what are they called?
Speaker BResolution.
Speaker BYou know, I think be honest with yourself and set some priorities for yourself.
Speaker BCheck out what's important in your life and you know, make a commitment, commitment to prioritize some growth in one of those areas.
Speaker BRight.
Speaker BAnd don't view it as like an all or nothing dichotomy like, oh, I'm going to go on this diet and lose £25 because you're setting yourself up to lose, right?
Speaker BSo what you want to do is you want to set some goals that are sustainable, that are attainable and that are realistic.
Speaker BRight?
Speaker BAnd so you're not saying, I can't do it.
Speaker BAnd if you didn't get to it one day, okay, who cares?
Speaker BMove on and do it the next day anyways.
Speaker BAnd so just set yourself up to win in the new year and, and don't be afraid to be a little bit selfish.
Speaker BAnd I see that as a. I see selfish as a good word because that means you're taking care of yourself and prioritizing your own needs.
Speaker BAnd, you know, as Kelly and I have been chatting about today, like, without you, there is no parents to your kids.
Speaker BAnd without you, there is no business.
Speaker BAnd without you, your partner doesn't have a partner.
Speaker BAnd so you got to take care of yourself so that you can take care of the other people first.
Speaker BAnd, you know, my favorite analogy is, you know, if I can leave you with one, is like, put your oxygen mask on first.
Speaker BRight.
Speaker BAnd so that's an easy idea to get in your head.
Speaker BAnd so anytime you think, am I being selfish?
Speaker BNo, you're just putting your oxygen mask on.
Speaker AYeah.
Speaker AAmazing.
Speaker AThat's some great advice for the new year.
Speaker AWell, Merry Christmas, everybody.
Speaker AI hope you all have an absolutely incredible holiday season.
Speaker AUntil next time, you've been listening to the Business Development podcast and we will catch you on the flip side.
Speaker CThis has been the Business Development Podcast with Kelly Kennedy.
Speaker CKelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.
Speaker CHis passion and his specialization is in customer relationship generation and business development.
Speaker CThe show is brought to you by Capital Business Development, your business development specialists.
Speaker CFor more, we invite you to the website at www.capitalbd.ca.
Speaker Csee you next time on the business development podcast.