Value Proposition Episodes

In Episode 283 of The Business Development Podcast, Kelly Kennedy breaks down one of the toughest truths in business: why free almost always fails. Drawing on lessons from early mentor Kevin Pydde and his own entrepreneurial ...

In Episode 281, Kelly Kennedy delivers a powerful reminder that in a world moving faster than ever, adaptability isn’t optional—it’s the skill that defines whether we thrive or fade. He shares how resisting change once held h...

In Episode 280 of The Business Development Podcast, Kelly Kennedy sits down with Jason Michaud, founder and CEO of Stardust Technologies, to explore the coming Space Boom of 2036—a defining moment that could reshape global ec...

Episode 278 of The Business Development Podcast dives into the explosive rise of Startup TNT with co-founder Tim Lynn, a financial strategist and serial entrepreneur who has helped reshape Western Canada’s startup ecosystem. ...

In Episode 277 of The Business Development Podcast, Kelly Kennedy takes you inside a true David vs. Goliath battle as he fights for the 2025 Signal Awards in the Business category. As the only Canadian and the only independen...

Episode 276 of The Business Development Podcast welcomes Garry Ridge, the legendary former CEO of WD-40 and author of Any Dumbass Can Do It . Garry takes us inside the culture transformation that turned WD-40 into a global ic...

In Episode 268 of The Business Development Podcast, Kelly sits down with Lise Birikundavyi, CFA, Co-Founder and Managing Partner of BKR Capital, Canada’s first Black-led, institutionally backed venture capital fund. Lise shar...

Part 8 of the Podcast Playbook is all about launch day—the moment your podcast moves from planning to reality. In this episode, Kelly Kennedy stresses that first impressions matter more than almost anything else. He breaks do...

In Part 2 of Why You Should Buy a Business Instead of Starting One with Jory Evans , we move past the mechanics of deal-making and into the high-stakes world of execution. Jory Evans, CEO of Evans Trucking, explains why acqui...

In episode 264 of The Business Development Podcast, Kelly Kennedy sits down with New York Times bestselling author and disruption expert Charlene Li to unpack what it truly means to lead in the age of generative AI. Drawing o...

Episode 258 of The Business Development Podcast features the incomparable Chester Elton, globally known as The Apostle of Appreciation . In this electrifying and heartfelt conversation, Chester dives deep into the transformat...

In Episode 257 of The Business Development Podcast, Kelly Kennedy delivers Part 5 of the Podcast Playbook series, focused on choosing the right hosting and recording tools to launch, grow, and monetize your podcast. He breaks...

In Episode 254 of The Business Development Podcast, we sit down with Kapil Kalra, the passionate force behind Naturemary and a powerhouse in the world of natural wellness. Kapil opens up about his early days working in his fa...

In Episode 246 of The Business Development Podcast, Kelly sits down with renowned sales educator Josh Braun to dismantle outdated selling tactics and replace them with something far more human — sorting, not selling. Josh sha...

In Episode 245 of The Business Development Podcast, Kelly Kennedy dismantles the toxic belief that suffering is required for success. If you’ve been grinding endlessly, sacrificing your peace for performance, this episode is ...

In Episode 241 of The Business Development Podcast , Kelly Kennedy breaks down one of the biggest barriers to entrepreneurial success: inaction. Whether it's fear of failure, perfectionism, overwhelm, or the silent weight of ...

In episode 239 of The Business Development Podcast, Kelly Kennedy reflects on the pivotal moment that led him to leave a stable, decade-long career and choose the uncertain path of entrepreneurship. Triggered by a tough board...

In this landmark episode of The Business Development Podcast , Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm , to explore how the principles of market adoption have evol...

In episode 235 of The Business Development Podcast, Kelly Kennedy tackles one of the most frustrating realities in business development: cancellations, no-shows, and the dreaded ghosting. Whether it’s a last-minute calendar d...

In episode 234 of The Business Development Podcast , Kelly Kennedy sits down with Amelia Sordell, the fearless founder of Klowt , the UK’s leading personal branding agency. Amelia shares her powerful journey from burnout and ...

In episode 230 of The Business Development Podcast, Kelly Kennedy is joined by Aaron Hurst, bestselling author of The Purpose Economy and a pioneer in the field of meaningful work. Together, they explore the idea that purpose...

In episode 228 of The Business Development Podcast, Kelly Kennedy is joined by the visionary Dr. Robert Pearl, former CEO of the Permanente Medical Group and author of ChatGPT, MD . Together, they explore how generative AI is...

When was the last time you truly asked yourself, “Who am I becoming?” In episode 222 of The Business Development Podcast, Kelly Kennedy sits down with personal branding powerhouse Jamar Jones to unpack the extraordinary journ...

In Episode 221 of The Business Development Podcast, Kelly Kennedy revisits a topic that has defined the show’s success—what to look for in a business development specialist. Episode 2, which covered this topic over two years ...