Paul Riismandel

Paul Riismandel is the President of Signal Hill Insights, one of the leading audience research firms in podcasting, digital audio, and the creator economy. For more than two decades, Paul has been at the forefront of audio media, helping brands, publishers, and advertisers understand not just who is listening, but why they listen. From helping pioneer podcast advertising at Midroll Media to leading insights and measurement initiatives at SiriusXM, Paul has spent his career studying what makes podcasts one of the most trusted and effective forms of media in the world.

Today, Paul oversees one of the industry's largest audience insights programs, advising some of the biggest names in podcasting while helping shape the future of how the medium is measured, monetized, and understood. If podcasting is entering its next era, Paul Riismandel is one of the people helping the industry understand what that era actually means.