Podcast Playbook (Part 11): Mastering the Mindset — Final Tips to Stay Consistent and Thrive

Welcome to episode 273 of the Business Development Podcast.

Today marks the final chapter of our Podcast playbook series, part 11 mindset and additional tips.

Over the past 10 episodes, we've walked step by step through everything you need to launch, grow and monetize a podcast.

And now we're closing the series with the one piece that holds it all together, your mindset.

Because the truth is, the technical skills will get you started, but it's your mindset and habits that will keep you consistent, keep you growing, and ultimately make your podcast a massive success.

Stick with us.

You don't want to miss this episode.

The great Mark Cuban once said, business happens over years and years.

Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal.

And we, we couldn't agree more.

This is the Business Development Podcast based in Edmonton, Alberta, Canada and broadcasting to the world.

You'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEOs and business development reps. You'll get actionable advice on how to.

Grow business brought to you by Capital.

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Let's do it.

Welcome to the Business Development Podcast.

And now your expert host, Kelly Kennedy.

Hello.

Welcome to episode 273 and of course part 11 of our podcast playbook series.

Part 11 will be the final part of this in depth series series on podcasting.

Guys, as I've mentioned before, this series was completely a passion project for me.

This was something that was very important, as you know.

I mean, many, many, many people over time had reached out to me and just asked me about podcasting, how I got into it, if I would help them with their shows.

I've had the pleasure of helping many people launch their shows on the side.

And so what I wanted to do was ultimately create a resource that I could point people to where whenever somebody reached out to me, inevitably and said, kelly, how did you do this?

I want to start a show.

I wanted a space that I could say, not only can I help you, I've built a complete guide on how to do so.

My goal with the Podcast Playbook series is I would like to launch 100,000 podcasts.

I would like to launch 100,000 podcasts with the information that we have made completely available for free within this guide.

And I sure hope I do so if you and if you're listening to this, please share it.

Please share this resource with as many people as possible because the reality is the podcasting space is wide Open.

There is still lots of time to get your shows off the ground.

It's an incredible way to build connection, to build community, to share your knowledge with the world.

I highly, highly, highly encourage you, especially if you've made it this far, especially if you're a part 11.

Start that show and tell as many people as possible about what we're doing here.

Because the world needs more resources.

The world needs more experts just like you and just like your colleagues, friends, and anyone else that you share this with, start your shows.

It will change not only your life, but the lives of millions and millions of people around the planet.

I wanted to start today by saying that I had an absolutely incredible full circle podcasting moment just yesterday where I had the opportunity to interview the very first podcaster that I ever listened to.

Guys, I started listening to podcasts in 2015, and this podcaster was the inspiration for this very podcast.

And that person is Jim Harold.

And I wanted to just take a second here and thank Jim.

He may or may not ever hear this, but it was really, really cool to interview him.

And I would not be a podcaster had I not been exposed to podcasts, specifically his podcast, the Paranormal Podcast, and Jim Harold's Campfire way back in 2015.

So I had a full circle moment.

Guys, if you're hearing this, for our Halloween Special In 2025, we have Jim Harold joining us on the business development podcast to talk podcasting.

20 years of experience for Mr. Harold and of course, his two exciting, exceptional shows of many.

I think he has like five or six shows total, but the two big ones, the paranormal podcast and Jim Harold's campfire, and he comes on and shares his ghost stories with us.

Shelby shares one, I share one.

It's a ton of fun, but it was such a full circle moment, guys, to be able to meet the podcaster who got me into podcasting in the beginning.

So I hope that one day that happens for you guys as well.

I never thought that it would happen.

And so it's just a testament to, to the power of podcasts and the doors that it will inevitably open for you today.

I wanted to complete this series with inspiration.

You absolutely can do this.

If you're on part 11.

Guys, you not only can do this, you absolutely should do this.

If you have made it this far, I absolutely believe that you have what it takes to be a professional podcaster, to be an exceptional podcaster.

You absolutely got this.

Let's start part 11 with the realities of podcasting, because it wouldn't be right if I Told you it was all sunshines and rainbows all the time.

The truth is, it's not.

Podcasting is super rewarding, obviously, but it is also incredibly demanding.

You have to commit to your release schedule.

If you guys say that you're going to release two shows a week, you have to keep at it.

Two shows a week.

And the funny thing is, in the beginning, that might actually not be that hard for you.

But.

But I think you'll find that over time, whatever release schedule that you commit to will start to become more and more challenging to uphold.

Yes, it's a grind.

Yes, it's part of the game.

The reality is we have to stick to what we pick.

So what I am going to say to each and every one of you, if you're not sure what you can commit to right off the bat, I would say commit to one show every two weeks to start, and after that, add as you feel comfortable.

Because it is much easier to add a show than it is to remove a show later.

So always start with a little bit of wiggle room.

Give yourself two weeks between shows, or at least a week between shows before you commit to something that's a much more stressful schedule.

Because what you commit to, you're gonna have to stick to the way that algorithms work, the way that your listeners are going to get used to hearing you.

They're going to want to hear you when you said you were going to show up.

So if you say, like the bdp, you're going to show up every Wednesday and Sunday, if you stop showing up every Wednesday and Sunday, they're going to question your commitment.

And long term, it's going to hurt your show.

We have to make sure that what we commit to, we stick to.

So in the beginning, don't be afraid to give yourself some room.

Don't be afraid to say, we're going to release a show every two weeks, and then as you get comfortable with that, add a show once a week or twice a week, or whatever you feel comfortable with.

But give yourself the room to add shows as opposed to, you start off too hot and now you have to remove them and it's going to hurt your show a little bit.

We have to plan our shows for the long haul.

Okay?

Podcasting is simply not a short term game.

It's not something you're going to have immense success with in your first year, maybe not even in your second year.

It might be three, four, five, six years before your show really takes off.

In that conversation that I had with Jim Harold earlier this Week he said that he was in it, I think his fourth year, fourth or fifth year, before it really took off for him, before it came self sustaining, before it became something that he could say, now I do this.

It takes time, guys.

Podcasting is a long term game.

Commit to the long term, commit to the long haul from the beginning, and you will be setting yourself up for success.

We also have to record, produce and book guests, right?

Podcasting isn't just podcasting.

There's a lot of things that are happening behind the scenes, reaching out to maybe hundreds of people to get the guests that you want for your show.

We have to obviously record the show, but then we have to produce the show, get it ready for release, create assets, create social media stuff.

Like it ends up being a lot more than just recording behind a mic.

Remember that every show isn't a 30 minute or a one hour recording.

That is just the beginning.

There's typically two to three times as much time behind the scenes and getting that show ready for release.

So understand that when you're committing to a show, yes, the recording is nice, but if you don't have a team to support you, as many of us don't, you have to plan for probably two to three times the amount of recording time in order to get your show prepped, edited and ready for release.

So remember, there's more to it than just the recording, and that absolutely does add to the demand, but it's just part of the game.

And last but not least, we have to remember to handle our social medias, right.

Social media is super powerful, especially for podcasting, especially when we're trying to get our message out there for, you know, a reasonable cost.

But it's a job.

Handling your social media is a job.

We have to make sure that we are not only posting things, but we are speaking to the people who reach back out.

We're replying to messages, we're replying to comments, we are, you know, providing support where possible.

We're keeping people up to date on what we're doing.

We're promoting the show, we're teasing the coming shows.

It's work, guys.

It's work.

And I just wanted to level set that off.

The beginning podcasting is amazing, but it is demanding and expect it from the beginning.

Don't be surprised when it's a lot of work.

It is a lot of work, but it is so worth it too.

I'm not trying to discourage you guys.

What I'm trying to do is level set your expectations.

I would rather you go in Thinking that this is going to be a challenge and you be pleasantly surprised when maybe it's not as big of a challenge as you thought, than you to go in thinking this is going to be a walk in the park, and suddenly you're at pod fade at episode 10 because you're wiped out.

Understand that we have to have to have to come in with the expectation this is a long game.

It's going to take work, it's going to be worth it, but it is going to take work.

Remember, growth is slow and downloads ebb and flow.

Right?

That's just the simple truth.

You may have months that you're on fire and your show is getting hundreds and hundreds of downloads a day.

And then you might have months where you're getting like 30 downloads a day or less, and you're like, what the heck is happening?

It's simply podcasting, guys.

Downloads, success, the popularity of your show, it ebbs and flows.

You might be a seasonal show.

You might be something that people look for in September and January and the rest of the year.

They're just not super, super interested.

That can happen.

It's not about daily downloads.

It's about your trend over time.

Okay?

Growth is going to be slow and consistent for your show.

Yes.

It's not going to be linear.

There's going to be moments where suddenly something happens and your show gets a big boost.

It's like a stock.

And suddenly you're up to the moon.

And it'll come down.

And it won't be before, but it will be up and down.

The success of your show will be up and down.

You'll have incredible months.

You'll have not so incredible months.

What's important is the long game over time.

Is your show getting more popular?

I think for 99% of us, the answer is going to be yes.

Stick in it even when it's hard, even when the numbers aren't being super nice to you.

It's just part of the game.

It's just part of the game.

The BDP is the same.

We have incredible months.

You know, 15,000 downloads, 20,000 downloads, and then we'll have months where it's just not even close.

5,000.

It happens.

It absolutely happens.

You have to be in the game long enough to win.

That's the most important thing with podcasting.

You got to stick in the game even when it's hard.

You can absolutely have a killer month followed by a rapid decline.

Podcasting takes consistency and time to build a loyal audience.

Okay, it's not going to happen.

Overnight, loyal listeners take time, but they will be there for you.

They will be there.

Give them the time to find you when things are tough.

Keep the long term vision.

What are you trying to build?

Keep that front and center.

Keep your mission and vision front and center to get you through those harder times.

Remember, most people quit after 10 episodes.

That's a real deal thing, guys.

Pod fade, super real.

Most podcasts quit after episode 10.

I believe that it is the realization typically of the amount of hard work it takes to succeed and no immediate results.

Okay, the results will come, but they will typically not be immediate.

If we expect that it takes time, we can set the expectations realistically from the beginning.

I want to level set you guys.

If you're listening to this episode, I want to level set you for success.

Don't plan on your show being an insane success in six months.

Probably not going to happen.

If it does happen, amazing.

But if you go into it thinking, listen, it's going to take me my full year, it's going to take me a year and a half, a hundred episodes, 200 episodes, to get to that point where we've made it, where we are, we're getting traction in the world.

If you show up with that attitude, it is almost inevitable your podcast will be successful.

I can almost guarantee that you will have immense success because it is a long game.

It takes time to build a back catalog.

It takes time to get listeners.

It takes time for them to tell people about you.

Give yourself the time to win.

The worst thing you can do is quit at 10 episodes, 15 episodes, 50 episodes.

You're probably quitting right ahead of your big break.

Remember, podcasting is challenging, but what in your life worth doing hasn't been?

Being a parent is challenging.

Being successful as an employee is challenging.

Starting a business is challenging.

Why would starting a podcast be any different?

Show up with that mindset.

Everything worth doing has some challenge to it, has some barrier to entry.

Let's say podcasting is absolutely no different.

The winners in podcasting are the people who simply refuse to quit.

Stick with it through the beginning, through the grind, through the growth, through the highs, through the lows.

And guess what?

You will probably have incredible highs.

And maybe they will be followed by incredible lows.

But here's the thing.

It's about riding it out consistently, emotionally understanding that, yes, there's going to be amazing days.

Yes, they're probably followed by not so amazing days.

But over time, my show is growing.

Over time, my show is getting more popular.

I'm putting more episodes in my Back catalog.

When people find me, they're not finding four episodes or 10 episodes, they're finding 40 or maybe 140.

And it gives them a real chance for your show to take off.

Give yourself enough Runway to take off and land the plane.

Okay?

Mindset is absolutely key to your long term success as a podcast.

Podcasting success starts and builds with the right mindset.

Number one, treat your podcast as a long term project, not a quick win.

It will not be a quick win.

Very, very rarely are shows an immediate success.

Okay, your favorite podcasters have been at this for years.

Whenever you question what it takes to succeed, I want you to look at your favorite shows, find your favorite podcasters, pull up their shows and see how many episodes they have.

The biggest podcasts in the world, they're probably closing in on a thousand shows, if not surpassed it.

Okay, the secret to podcasting is time.

There's no replacement for the time I.

Unless you want to throw maybe millions of dollars, but even then, probably not a lot of replacement for the time it takes to succeed in podcasting.

Okay?

Whenever you're feeling down, whenever you're wondering, oh my gosh, like I'm at episode 50, why am I not successful?

Look at your favorite shows and make yourself a promise right then and there.

I am going to put in at least half of what they're at before I make a determination.

If they're at 800 shows, commit to 400 shows.

If they're at a thousand shows, commit to 500 shows and then make your determination.

Because here's the thing, they are successful because they have been in the game long enough to win.

Give yourself the same opportunity.

Consistency beats virality every single time.

Hoping that one of your episodes goes viral is simply gambling.

Even if it does happen, it's still not a guarantee of your long term success.

Instead, release your shows consistently on your set release dates.

Show up to your show come hell or high water.

Show your audience you love them, you care about them, and you care that they get their show every week or every two weeks or whatever release schedule that you commit to.

Work to build relationships with your audience.

Work to understand them, to get to know them.

Show them that you're invested in them and your show for the long haul.

Your audience values your reliability over your perfection.

Next, let's talk about some of the challenges that you are sure to face on this journey.

Number one, burnout.

As a busy entrepreneur, podcaster, parent, coach, and likely much more, in all of your cases, you will face burnout on this journey.

It's simply not a matter of if but when.

That being the case, we must plan for it, not pretend it'll never happen to us.

Make a plan.

Call it break glass in case of emergency.

Okay, for me it could be an impromptu family trip for a reset, a rest day event session, a trip to the gym, whatever.

Figure out what works for you and make a plan and pull that parachute early and that way you will live to fight another day.

Burnout takes out entrepreneurs, podcasters, you name it.

Most of the time, if you can recognize the signs you you can start to say, I need a break.

I'm going to do this this weekend to get a reset.

I'm going to hit the gym more this week.

I'm going to get more sleep.

I'm going to get that babysitter so that we can have a date night.

Figure out what you need and start to put those safeguards in place.

Start to have a plan for when you do start to hit that wall.

When you're saying, I'm tired, I'm exhausted, I'm hitting a wall, that means it's time to break the glass and get that reset that you desperately need.

If you can get in the habit of getting that reset early, like I said, it's like pulling a parachute instead of just hitting the ground.

You're ultimately going to have a soft landing.

Number two Plan for Equipment Failure in the Middle of this series.

This very series, my trusty Rodecaster Pro 2 fried itself in the middle of a software update.

Yes.

True story.

True story.

My interface that had been around for the entire show decided that it was going to fry itself right in the middle of the this Podcast Playbook series.

So perfect example.

Your equipment can, does and probably will fail on you at some point in time.

At around episode 100, a sink overflowed on my kitchen counter and absolutely fried my laptop.

Another true story.

Your equipment will fail on you at some point.

Have backups.

Have a plan for interfaces.

Guys, I would just pick up a little shure MVX to you backup interface USB and just have it in case of emergencies.

This thing is plug and play.

You can put it into your computer quick software update things up and running.

You have a fully working mic.

If something happens to your interface mid show, highly, highly, highly recommend it.

It has absolutely saved me during this time while my Rodecaster Pro is being fixed under warranty.

Also shout out to Rode.

They are exceptional Rode customer service.

Probably the best customer service I've experienced in 5 to 10 years.

Highly recommend them.

Highly recommend their products.

When you guys are looking for interfaces, mics, things like that.

Rode is exceptional, but this little Shure MVX2U USB dongle audio interface for your XLR mic is exceptional and a great backup option.

Obviously not all of us have the money for a backup computer, me included.

But little things like audio interfaces, microphones, USB cables, XLR cables, these are all things we can have.

Backups.

And they may save your butt one day.

So plan for equipment failure.

It will happen at some point in your podcasting career.

It's not a matter of if, but when.

Number three, don't let criticism or lack of feedback slow you down.

You will be lucky, and I mean lucky, guys, if 1 to 2% of your listeners ever reach out to you in any way at all.

Okay?

This is simply the nature of podcasting and I am equally guilty for this.

As a podcaster, there are plenty of shows that I love that I have never once reached out to them and told them how much I appreciate them.

I'm just as guilty as every other podcaster out there.

But understand, that doesn't mean that I don't love my shows.

That doesn't mean that my listeners don't love my show.

It just means that they haven't taken the time to reach out.

This is going to be the same for you.

I and it can feel very hard at times.

It can feel like, why am I doing this?

I don't even get any feedback.

Nobody's reaching out to let me know.

Listen, that doesn't mean they don't love your show.

Okay?

I might even be shooting high by saying 1 to 2% of your listeners will reach out to you.

I'm not even kidding.

That is how little that listeners tend to reach out to podcasts they love.

Okay?

So don't feel bad when you're not getting that feedback.

Simply appreciate the ones who do greatly.

And know that 98% of your fans are simply silent supporters.

98 to 99% of your fans are silent supporters.

They love you.

They love your show.

They just haven't reached out.

Don't let it get to you.

Keep creating.

Even when the reward and validation feel slow.

Every show is another deposit in the bank of success.

Remember that.

Keep at it.

Every single time you put out a show.

Every single that is another show in the bank of your podcast success.

And one day that bank account is going to be bulging at the seams and you are going to get the reward you're seeking.

You have to build the back catalog to support you.

Next, let's lead into some pro tips to maximize your success.

Number one, batch record, especially for guest episodes, nothing takes the pressure off like money in the bank, okay?

Batch recording is the equivalent in podcasting.

Try to keep one to two episodes ahead with your personal shows, and the sky is the limit with your guest episodes, guys.

Get as many of those in the bank as you can.

At this point on the business development podcast, I am actually nine months ahead on guest episode recording.

That means that if I stop doing interviews today, I would still have nine months of shows before I would run out of guests.

This is extreme.

I totally get it.

But it helps sustain me and keeps me committed to the long haul.

The way that I look at it, guys, is this.

I've had, let's call it, 30 to 40 guests in the bank depending on me to show up to my show and eventually get to their episode.

I can't think of anything more motivating than that, than letting 40 people down.

So you decide what works for you.

But ultimately, the way that I look at having guest episodes in the bank is I'm at least going until I hit the end.

So at bare minimum, at this point, the business development podcast is going to hit episode 350 and then some.

So having guest episodes in the bank is pretty incredible.

It takes the pressure off of you.

You can decide how far ahead you want to get, but what I say is this.

Do it.

Just do it.

Even if it's only 20 guests in the bank.

Over time, whatever, take your pick.

But ultimately, those guests are going to keep you motivated and it's going to keep you not worrying about where those guest episodes are coming from.

So that if you do two episodes a week, like me, you can focus on your personal episode every single week as opposed to worrying about your personal and your guests.

Yes, this means in the beginning, you might have a little bit more work.

So when I am in my guest recording stages, typically I'm recording two interviews on a Friday and producing my show.

So I do have busy weeks.

But maybe at six months you can say, well, I have six months in the bank.

I'm not interviewing guests for a while.

And.

And you put more time back in your week.

It all works itself out in the wash, guys.

Figure out what you want to do.

Just make sure that you are ultimately getting ahead of your needs so that you can take some of that pressure off your back.

Number two, create templates for everything.

Intros, show posters, your video formats, everything.

Guys, the more structure that you have, the easier and more repeatable everything regarding your show gets.

Okay, if it's something that's going to be done every single time.

Create a template for it.

Find a way to automate and make easy as many things as possible with regards to your show production so that you can speed everything up and over time you're going to get it better and faster and more efficient and long term that is going to pay off exponentially.

Number three Leverage all tools available to promote your show.

Leverage clips from Riverside, Opus Clips, Canva.

Wherever you can get your clips from.

Leverage Audiograms.

I use Descript.

It's exceptional leverage.

All your social media platforms use every free resource available to you to get your show out there in the beginning.

It is going to help you immensely.

Use everything.

Use everything you can at your disposal to spread your show far and wide.

Number four Track your metrics to understand your audience.

Track monthly downloads, the top countries that you're listening to in what apps are they listening to you from?

Spotify, Apple, Podcasts, Desktop, whatever.

Top Episodes Try to understand as much about your show and your audience as you can because it's going to make it so much easier for you when you are looking for new listeners over time.

If you find that you have an episode that's getting a ton of traction, try to understand what is it about this episode that's getting so much traction?

Was it what we talked about?

Was it the way I named this episode?

Was it the guest I had on?

Try to understand as much as possible because all of this data, all of these statistics will help you get a better show and attract better and more listeners down the line.

Don't obsess over this guys, but just understand where your show is going and what is working for you and use the data to do it.

Numbers don't lie.

Numbers don't lie.

Trust in the data.

Number five.

Reinvest in growth.

Once you can afford to do so, I want you to reinvest about 15 to 20% of your podcast earnings into growth strategies.

Whether that be advertising on Spotify, AudioGo, Player, FM, wherever your listeners are listening from.

Once again, that's why it's important to understand where they are listening from, how they are listening.

Because that is going to help you when you are investing on getting more listeners.

Okay?

This will have a compounding effect over time.

Slow, consistent growth will be powerful for your show in the long term.

Okay?

Focus on real listeners over downloads.

It's not as much about the downloads as it is about getting real followers.

Real listeners.

Downloads are great, but having people who love your show, building a genuine community of fans, that's Even better, focus on real listeners.

Always market to listeners on the platforms that they are using most.

So if you find that most of your listeners are coming from Apple Podcasts or Spotify or Player FM or whatever, figure out if you can market with them.

If you can advertise with that company with Spotify, you can.

With audio, go you can figure out if you can market with them and invest there.

Because here's the thing, it's a lot easier to convert a listener when they are already listening to a podcast on a podcast app than it is to convert them from Instagram, From Facebook, from LinkedIn.

Advertise to your listeners where they are at.

Number 6 Innovate.

Innovate, innovate.

Try new formats, guests, series.

It's your show.

Do what makes you excited and happy.

Once again, like Podcast Playbook that you're listening to right now.

I wanted to do this.

This was a series I wanted to do.

It wasn't exactly in line with the business development podcast, although I would argue that starting a podcast is great for business and absolutely does develop your business.

I had people reach out and ask me what I was doing.

Here's the thing.

It's my show.

I love podcasting.

I'm passionate about podcasting.

So I am doing this series because it makes me happy and it will help a lot of people.

Do what makes you happy, do what makes you excited, and don't worry about what other people think.

Podcasting will evolve.

Don't be afraid to evolve with it.

Stay true to you and your audience and you cannot go wrong.

Number 7 embrace AI.

AI is the future of nearly everything.

Leverage it to improve your show as it evolves, but remember to always stay true to you in the process.

Never let AI take the humanity out of your show.

In a world of AI and robots, your humanity is your biggest competitive advantage.

Don't lose it.

Number eight Find your people.

Community is absolutely everything.

Find your people.

Find people who believe in you, who believe in your mission.

They will lift you back up when things get tough.

Don't just build a show, build a community of support along with it.

Number nine Connect with other podcasters and support one another.

Podcasting can feel lonely with only, like I said, 1% of people reaching out, letting you know you can feel pretty alone.

Reach out to other shows.

Introduce yourself.

The podcast community is incredible and they are amazing and kind.

Don't be a stranger.

Reach out.

Make friends.

You'll have more in common than you could ever imagine.

And number 10, don't forget your mission.

You will inevitably run out of steam at some point.

I've hit the wall many times guys, whether just temporary or for a longer period of time.

But when this happens, remember, remember the big picture.

Your why, your mission, your vision.

This will carry you through.

My mission with the Business Development Podcast is to educate and inspire the next generation and it has trumped my reasons to quit many times.

Find and understand your why.

It will carry you through and this leads me into the power of your community.

Guys, who you surround yourself with on this journey matters more than you could ever imagine.

Surround yourself with creators, with podcasters, with entrepreneurs, with dreamers.

People who get you and get your mission.

They will give you support, encouragement, accountability when you need it the most.

And if you are looking for a community, I would encourage you to join my community, the Catalyst Club.

We are actively building those support systems in real time right now.

Podcasting has long term effects.

It is a legacy builder.

Every episode adds to your legacy.

The archive you build will not just help people today, but for generations to come.

Don't take this journey lightly.

Podcasting is not just about downloads.

It leaves an impact that will last a lifetime and then some.

Ask yourself, how do I want to be remembered?

And that takes us to the end of podcast playbook.

Don't wait for the perfect moment.

It won't come.

Start messy, start scared.

But the most important thing is that you just start.

The path will reveal itself piece by piece as you go.

Believe in yourself.

You absolutely got this.

And last but not least guys, as you start this journey, join us in the Catalyst Club for real.

Surround yourself with a supportive community from the very beginning.

Visit www.kellykennedyofficial.com until next time.

You've been listening to the Business Development Podcast and we will catch you on the flip side.

This has been the Business Development Podcast with Kelly Kennedy.

Kelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.

His passion and his specialization is in customer relationship generation and business development.

The show is brought to you by Capital Business Development, your business development specialists.

For more we invite you to the website at www.capitalbd.ca.

see you next time on the Business Development Podcast.