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Podcasting Episodes

The Future of Podcasting, Media, and Audience Attention with Paul Riismandel
347
June 2, 2026

The Future of Podcasting, Media, and Audience Attention with Paul Riismandel

In Episode 347 of The Business Development Podcast, Kelly Kennedy sits down with Paul Riismandel, President of Signal Hill Insights and one of the leading voices in podcast audience research, to explore the future of podcasting, media, and audience attention. Drawing on more than two decades of experience in digital audio, podcasting, advertising, and audience measurement, Paul shares what creators, entrepreneurs, marketers, and business leaders need to understand about where the industry is hea...
Guest: Paul Riismandel
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I Asked for Help Before I Lost Everything with Chris Yeung
326
March 21, 2026

I Asked for Help Before I Lost Everything with Chris Yeung

Episode 326 of The Business Development Podcast features Chris Yeung, one of Edmonton’s most recognized business leaders, as he shares the defining moments that reshaped his life, career, and perspective on success. From building momentum in business development and entrepreneurship to facing the very real possibility of losing everything, Chris opens up about the pressure, the setbacks, and the moment he was forced to confront his ego and ask for help. What followed was not a quick fix, but a c...
Guest: Chris Yeung
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Why Hiring Employees Might Be the Worst Way to Scale with Pia Silva
323
March 10, 2026

Why Hiring Employees Might Be the Worst Way to Scale with Pia Silva

In Episode 323 of The Business Development Podcast, Kelly Kennedy welcomes back entrepreneur, brand strategist, and bestselling author Pia Silva to dive into the philosophy behind her newest book, Scale Solo. Pia shares the story of how building a traditional agency with employees nearly pushed her business into debt and forced her to rethink everything about growth. Instead of chasing the conventional path of hiring more people and increasing overhead, Pia developed a radically different model ...
Guest: Pia Silva
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Build a Badass Brand That Commands Premium Prices with Pia Silva
322
March 7, 2026

Build a Badass Brand That Commands Premium Prices with Pia Silva

In Episode 322 of The Business Development Podcast, Kelly Kennedy sits down with entrepreneur, brand strategist, and bestselling author Pia Silva to explore what it really takes to build a brand that stands out and commands premium pricing. Pia shares her journey from hustling hourly design work with her husband to building a powerful branding business after facing a moment of crisis when their agency found itself $40,000 in debt with no cash left. That turning point forced them to rethink every...
Guest: Pia Silva
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Is Status Quo an Option with Gordon Sheppard
312
Jan. 31, 2026

Is Status Quo an Option with Gordon Sheppard

Episode 312 of The Business Development Podcast features a practical and candid conversation with Gordon Sheppard, CEO of Executive Wins, about what really holds teams and organizations back from growth. Drawing on more than 25 years of executive coaching experience, Gordon shares what happens behind the scenes when businesses stall, leaders feel overwhelmed, and execution breaks down. Instead of chasing strategy or quick fixes, he explains why structure, accountability, and difficult conversati...
Guest: Gordon Sheppard
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Take Inspired Action
305
Jan. 6, 2026

Take Inspired Action

In Episode 305 of The Business Development Podcast, Kelly Kennedy breaks down why most ideas never make it into the world — not because they are bad, but because people wait too long to act. Drawing from his own experience launching businesses, programs, communities, and podcasts in under three months, Kelly explains the concept of inspired action: acting while clarity, energy, and excitement are present instead of waiting for confidence, certainty, or fear to disappear. He challenges the belief...
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The Journey to 300
300
Dec. 20, 2025

The Journey to 300

Milestone Episode 300 is a behind the scenes centennial conversation with Shelby Hobbs, recorded right in the messy middle of real life. Kelly and Shelby hit record in the narrow window before the kids get home, with a baby sleeping nearby, a toddler napping upstairs, and the daily marathon happening in real time, because that’s genuinely how the show and the household get built. From there, the episode becomes a reflection on what 300 episodes actually means: the gratitude, the growth, and t...
Guest: Shelby Hobbs
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Turn Your Story Into a Brand People Trust with Jake Karls
298
Dec. 13, 2025

Turn Your Story Into a Brand People Trust with Jake Karls

Episode 298 features Jake Karls, co founder and chief rainmaker of Mid Day Squares, breaking down how a kitchen table idea turned into a multimillion dollar brand by winning attention the hard way, through relentless storytelling and real human connection. He explains why attention is one of the most valuable assets in business, why you cannot buy trust with generic marketing, and why your story is the one advantage competitors cannot copy, if you are willing to share the good and the ugly. T...
Guest: Jake Karls
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6 Biggest Lessons From My First 5 Years of Entrepreneurship
295
Dec. 2, 2025

6 Biggest Lessons From My First 5 Years of Entrepreneurship

Episode 295 is a raw and honest reflection on what five years of entrepreneurship have really looked like behind the scenes. Kelly marks the anniversary of Capital Business Development, his own birthday, and his son’s birthday by pulling back the curtain on the fear, uncertainty, and constant change that come with building something from nothing. Instead of a highlight reel, he walks you through the real story of learning to bet on yourself, letting go of rigid long term plans, and accepting tha...
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Move The Needle
287
Nov. 4, 2025

Move The Needle

This episode of The Business Development Podcast dives deep into the power of focus and intentional action through Kelly Kennedy’s proven weekly framework, Move the Needle. Kelly reveals how most people spend their weeks reacting to chaos instead of directing their energy toward what truly matters. Drawing from the Pareto Principle and Dr. Gail Matthews’ goal-setting research, he shows how writing down just five to ten high-impact priorities each Monday can double your effectiveness and eliminat...
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How Campfire Stories Sparked a 20-Year Podcast Empire with Jim Harold
285
Oct. 28, 2025

How Campfire Stories Sparked a 20-Year Podcast Empire with Jim Harold

In this Halloween Special of The Business Development Podcast, Kelly Kennedy sits down with the legendary Jim Harold — the original paranormal podcaster and host of Jim Harold’s Campfire. With over 20 years in the business and millions of listeners worldwide, Jim shares how a lifelong fascination with the unexplained became one of the most successful independent podcasting careers in history. Together, they explore what it means to believe, the power of storytelling, and why people from every co...
Guest: Jim Harold
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The Underdog Power of Community
277
Sept. 30, 2025

The Underdog Power of Community

In Episode 277 of The Business Development Podcast, Kelly Kennedy takes you inside a true David vs. Goliath battle as he fights for the 2025 Signal Awards in the Business category. As the only Canadian and the only independent finalist up against billion dollar networks like Wondery, iHeart, and Amazon, Kelly reveals how underdogs can rally support and compete with giants. He shares the exact playbook he is using: creating awareness through posts, driving action with direct outreach, scaling wit...
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Podcast Playbook (Part 11): Mastering the Mindset — Final Tips to Stay Consistent and Thrive
273
Sept. 16, 2025

Podcast Playbook (Part 11): Mastering the Mindset — Final Tips to Stay Consistent and Thrive

In Episode 273, we bring the Podcast Playbook to a close with Part 11: Mastering the Mindset — Final Tips to Stay Consistent and Thrive. This final chapter shifts the focus from tools and strategies to the mental game required to keep your podcast alive long term. We explore why most podcasters fade out after just a few episodes, how to set realistic expectations for slow and steady growth, and the importance of building habits that keep you consistent even when results don’t come overnight. ...
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Podcast Playbook (Part 10): How to Monetize Your Podcast — Proven Strategies to Sustain and Scale Revenue
271
Sept. 9, 2025

Podcast Playbook (Part 10): How to Monetize Your Podcast — Proven Strategies to Sustain and Scale Revenue

In Episode 271, we dive into one of the most critical parts of the Podcast Playbook: monetization. Podcasting is one of the most powerful tools for business development, but it comes with real costs — hardware, software, editing, your time, and even promotion. That’s why monetization is not optional if you want your show to survive and thrive long term. In this episode, I walk you through why monetization matters, how to set yourself up for success early, and the five main revenue streams availa...
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Podcast Playbook (Part 9): How to Market and Grow Your Podcast — Strategies to Build Reach & Audience
269
Sept. 2, 2025

Podcast Playbook (Part 9): How to Market and Grow Your Podcast — Strategies to Build Reach & Audience

Episode 269 of The Business Development Podcast takes us into Part 9 of the Podcast Playbook, where Kelly Kennedy breaks down the truth about marketing and growing a podcast. Launching a show is only the beginning — real growth comes from leveraging guests, showing up consistently on social media, using audiograms and clips to spark curiosity, repurposing content, building community, collaborating with other creators, and when the time is right, investing carefully in advertising where people ar...
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Podcast Playbook (Part 8): How to Launch Your Podcast the Right Way — Titles, Promotion & Momentum
267
Aug. 26, 2025

Podcast Playbook (Part 8): How to Launch Your Podcast the Right Way — Titles, Promotion & Momentum

Part 8 of the Podcast Playbook is all about launch day—the moment your podcast moves from planning to reality. In this episode, Kelly Kennedy stresses that first impressions matter more than almost anything else. He breaks down the steps every podcaster should take before hitting publish, including running a final quality check, ensuring audio is clean and professional, confirming metadata, and carefully selecting evergreen topics that will hold up long term. Kelly also shares his personal exper...
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Podcast Playbook (Part 7): How to Edit Your Podcast Like a Pro — My Full Workflow for Clean, Studio-Quality Sound
263
Aug. 12, 2025

Podcast Playbook (Part 7): How to Edit Your Podcast Like a Pro — My Full Workflow for Clean, Studio-Quality Sound

Episode 263 of The Business Development Podcast takes you deep into the editing stage of podcast production, where a raw recording transforms into a polished, professional show. In Part 7 of the Podcast Playbook series, Kelly Kennedy shares his complete start-to-finish editing workflow, honed over hundreds of episodes. From understanding your DAW workspace to identifying and fixing common audio problems, he covers the why and how behind every step, always keeping the listener’s experience front ...
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Podcasting Built a Movement That Changed Everything with Tim Truax
261
Aug. 5, 2025

Podcasting Built a Movement That Changed Everything with Tim Truax

Episode 261 of The Business Development Podcast features Tim Truax, CEO of PodSummit YYC, longtime host of The Nerd Room, and a true pioneer in Canadian podcasting. With nearly 500 episodes under his belt, Tim shares the unfiltered reality of what it takes to build a show that lasts—without chasing trends or downloads. From late-night basement recordings to leading Canada’s premier podcasting summit, his story is a testament to passion, consistency, and the power of building community one episod...
Guest: Tim Truax
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Podcast Playbook (Part 6): How to Plan, Set Up, and Record Your First Episode with Confidence
259
July 29, 2025

Podcast Playbook (Part 6): How to Plan, Set Up, and Record Your First Episode with Confidence

Episode 259 of The Business Development Podcast is Part 6 of the Podcast Playbook series, and it’s the game-changer. In this episode, Kelly Kennedy walks listeners through the pivotal moment that separates aspiring podcasters from real ones—recording your first episode. He covers everything from crafting a flexible show plan to choosing a topic you're genuinely excited about, setting up your mic for clean pro-level sound, and building a pre-recording ritual to overcome self-doubt and imposter sy...
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Podcast Playbook (Part 5): How to Choose the Right Hosting & Recording Tools to Launch, Grow, and Monetize Your Show
257
July 22, 2025

Podcast Playbook (Part 5): How to Choose the Right Hosting & Recording Tools to Launch, Grow, and Monetize Your Show

In Episode 257 of The Business Development Podcast, Kelly Kennedy delivers Part 5 of the Podcast Playbook series, focused on choosing the right hosting and recording tools to launch, grow, and monetize your podcast. He breaks down the often-confusing world of podcast technology, sharing hard-earned insights from producing over 250 episodes. Kelly offers a detailed, no-fluff comparison of the top hosting platforms—including Captivate, Buzzsprout, and Libsyn—emphasizing the importance of selecting...
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Build Freedom Today with Ben Spangl
256
July 19, 2025

Build Freedom Today with Ben Spangl

In Episode 256 of The Business Development Podcast, Kelly welcomes back mindset and performance coach Ben Spangl for a powerful conversation about redefining success and reclaiming freedom now—not someday. Together, they dive deep into the entrepreneurial rollercoaster, unpacking the burnout, emotional resistance, and false beliefs that keep high performers stuck in overdrive. Ben shares how he rebuilt his life after burning out, why the “sacrifice now, live later” mindset is broken, and how bus...
Guest: Ben Spangl
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Podcast Playbook (Part 4): How to Lock in Your Schedule, Format, and 50-Episode Plan for Long-Term Success
255
July 15, 2025

Podcast Playbook (Part 4): How to Lock in Your Schedule, Format, and 50-Episode Plan for Long-Term Success

In Episode 255 of The Business Development Podcast, we bring you Part 4 of the Podcast Playbook series, diving deep into the strategy behind building a podcast that lasts. This episode is all about locking in your release schedule, choosing a format that fits your energy and goals, and creating a 50-episode content plan that keeps you consistent and confident. Whether you're going solo, interviewing guests, or co-hosting, you’ll learn how to structure your show for long-term sustainability—witho...
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Podcast Playbook (Part 3): How to Build a Brand That Gets Clicks
253
July 8, 2025

Podcast Playbook (Part 3): How to Build a Brand That Gets Clicks

In Episode 253 of The Business Development Podcast, we dive into Part 3 of the Podcast Playbook and walk you through how to build a podcast brand that captures attention and drives growth. From naming your show with clarity and SEO in mind to designing high-impact cover art and creating intros and outros that set the tone, this episode is packed with tactical advice to help you stand out. Kelly Kennedy shares how getting the name right from day one can make or break discoverability, why securing...
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Podcast Playbook (Part 2): The 4 Essential Pieces of Podcasting Equipment
251
July 1, 2025

Podcast Playbook (Part 2): The 4 Essential Pieces of Podcasting Equipment

In Podcast Playbook (Part 2), Kelly Kennedy rips the fluff off podcast tech and gives you the real, unfiltered truth about the gear that actually matters. If you’re serious about launching a podcast that sounds world-class, this episode is your blueprint. From computers and microphones to audio interfaces and headphones, Kelly breaks down what to buy, why it matters, and how to build a pro-level setup without wasting a dollar. No gimmicks. No jargon. Just clarity and confidence to build your stu...
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