Why You’re Mentally Strong But Physically Drained with Jodi Barrett

Why You’re Mentally Strong But Physically Drained with Jodi Barrett

Jodi Barrett: People don't change unless they hit a pain point. That's just too hard to go forward. So that's when I decided, I was like, things had changed for me. That was eventually I did get separated and get divorced and I, but I went down after that, I went down a pretty ugly road of how I felt about myself.

Hmm. Until one day too. I was just like, wow. I, I made this really big life change. And then I've sat with, for what if I'm gonna be miserable? And unhappy?

Intro: The Great mark Cuban once said, business happens over years and years. Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal, and we couldn't agree more.

This is the Business development podcast based in. Edmonton, Alberta, Canada. In broadcasting to the world, you'll get expert business development advice, tips, and experiences, and you'll hear interviews with business owners, CEOs, and business development reps. You'll get actionable advice on how to grow business,

brought to you by Capital Business Development CapitalBD.ca

Let's do it. Welcome. To the Business Development Podcast, and now your expert host, Kelly Kennedy.

Kelly Kennedy: Hello, welcome to episode 325 of the Business Development Podcast, and today it is my absolute pleasure to welcome to our stage Jodi Barrett. Jodi is the founder of KB Stronger and the creator of the Kettlebell Strength Method.

A training philosophy built around developing real strength, nervous system capacity, and sustainable movement. After spending more than a decade as a stay at home mom, Jodi made a bold decision at 41 to completely reinvent her life. She purchased the rights to a Kettlebell Certification Brand from the United States, and she expanded it across Canada.

Certifying trainers and helping people rethink how strength and fitness can fit into everyday life. Her journey took her from launching a studio in the middle of a global pandemic to ultimately rebuilding her business into a fully online brand focused on movement, mindset, and intentional living. Today, Jodi works with coaches and clients across the country through certifications, online training, and a growing community built around strength from the inside out.

But her story isn't just about kettlebells or fitness. It's about courage, reinvention, and the moment when someone decides to bet on themselves. Because sometimes the biggest transformation in life doesn't start in a gym. It starts the moment you choose to live your life with intention. Jodi, it's a pleasure to have you on the show today.

Thanks for coming.

Jodi Barrett: Thank you. Oh my gosh, that was such an introduction. Wow.

Kelly Kennedy: Well, you deserve it.

No, I'm, uh, I'm really excited for this conversation today. You know, I've really, uh, I really enjoyed meeting you and I think from our first introduction I realized we haven't had a lot of health experts on this show, which just has not been something that has really come across my path all that much.

Which is funny because, you know, even over the last couple of weeks. I'm three weeks into my own, like I'm gonna get my ass up in the morning and start training program. 'cause if I have to look at the thing as a busy entrepreneur that I have been putting off, and I know I'm not alone in this, it is my own physical health.

So, yeah, it's been, uh, it's been challenging and heck, you know, so like, I'm right in the middle of like, the thick of the start. Yeah. So I feel like, I feel like we're gonna have a great conversation today.

Jodi Barrett: We can't wait.

Kelly Kennedy: Before we get into that, Jodi, take us back, but long before KB Stronger, who is Jodi Barrett?

How did you end up on this path? Take me back to being a kid. Did you always see yourself as an entrepreneur?

Jodi Barrett: You know, my, my parents were farmers. Um, I grew up in entrepreneurial life. Like I, my, you know, you went through the eighties where it was the drought and then the BSE came and my dad had a background in, um.

He was a butcher by trade. So they flipped and they, they pulled in a meat shop and they butchered during that time. And my dad, he always says to me, why couldn't you just get a Monday to Friday job? I was like, well, I dunno, I guess I was watched you my entire, I'm not depending on the rain.

I dunno.

Kelly Kennedy: Yeah.

Jodi Barrett: So, so yeah. So that was how I grew up. I grew up, um, you had to. I got taught grit from pretty much day one and how you just, you show up again and again no matter you know, the day, good or bad you're still there. So I think that probably had a pretty big part of it. And you know, just.

You learn, I learned so much being in that environment, and when I was 15, we could have had the same conversation. I probably would've had a much different outlook on what that was. And it was hard. It was like,

Kelly Kennedy: yeah,

Jodi Barrett: my dad was kind of mean. And now when you sit back and you go, they, like my parents instilled really good values and morals in me.

So that. Coming up and growing up in a small community. Right? Like I learned at a young age how important a community was. Yeah. And it takes a village to raise, children or a business or all of those things. Like you can put it into everything.

Kelly Kennedy: Oh, I love that. I love that. I don't think I've ever heard it takes a village to raise business, but that's totally true,

Jodi Barrett: man.

It's right.

Kelly Kennedy: That is totally, totally true. I absolutely love it. Okay, so you spent your childhood growing up on a farm. What happened after that?

Jodi Barrett: I went off to university and I had big plans. I was gonna go to university and I was gonna get this brilliant job and career, and then I was gonna think about having a family and everything happened in reverse order.

I had the family first. And so, yeah, so that was, that was strategically how I had that planned. And how life always decides to say not really what's gonna happen. So.

Kelly Kennedy: My, uh, my crystal ball has been broken the whole way too. It's, uh, I, I always laugh 'cause when I look at my own journey I went to college running like as fast as I could away from sales jobs and ended up being in business development deeper than most people in the world.

So, but it's, it's hilarious because I think we spend a lot of our life. Maybe running from things. Mm. And yet it ends up being the thing that we end up attracting at the end of the day. Yeah.

Jodi Barrett: Yeah.

Kelly Kennedy: A fun twist. Anyway. Okay, so you have a family, you have kids, uh, you're a stay-at-home mom. You were a stay at home mom until you were 41?

Jodi Barrett: Uh, till I was 38.

Kelly Kennedy: 38, okay. What happened? What happened at that moment?

Jodi Barrett: Okay, so that moment was, I was using, I've always, always tell this story. When I was a kid, I learned at a really young age, probably without, I didn't learn it, I just did it.

Kelly Kennedy: Yeah.

Jodi Barrett: When I was stressed. You know, you're nothing but prairie to run.

So what would I do? I'd go for a run, right? And not really connecting why that always felt good and how I could regulate my own nervous system and not even having a clue what my nervous system probably was at the time. And I, so I used training from a very young age up until like an adult. I went. Like, got a degree, got my kinesiology degree, and then, um, I actually, I went to the gym and I couldn't lift a weight because I had, burnt myself out.

Mm-hmm.

And also, like you had mentioned earlier, we run away from things and I was running away with, for some decisions in my, my marriage about what I, how I needed to navigate that. And yeah, so that was the day I was like, I was there gonna lift again for two hours 'cause I was super consistent. Wow. And I looked in the mirror and I was like, looked at myself and that it was, I always say it's a connect and it was a disconnect because the woman staring back at me physically was strong, muscular, in shape, and.

I couldn't, I looked around, I remember looking around the room at something thinking, well, there has to be something in here I can probably lift up today that I, I wanna lift. And I didn't, and I couldn't, and everything felt heavy. I picked up my gym bag, which even felt heavy, and I walked out the door and that was probably, I actually probably said goodbye to conventional training.

Kelly Kennedy: Wow.

Jodi Barrett: In that moment.

Kelly Kennedy: Wow. Wow. I, you know, I mean, I see so many of us, especially in the entrepreneurial field. Who maybe have, you know, the opposite view of themselves. Mentally they're feeling very strong, very put together, but physically they're feeling very weak or they're feeling insecure or unsure about themselves.

Jodi Barrett: Yeah,

Kelly Kennedy: and it's, it's interesting that you can have both sides of the spectrum. Somebody who's incredibly physically fit, but feeling mentally exhausted. And then people who are mentally very good, very strong, maybe at the pinnacle of their careers, who have let their bodies go or are dealing with, you know, sicknesses or burnout or other things, and they're just feeling completely exhausted physically.

Jodi Barrett: Yeah, I think it's really, it's interesting 'cause there is, it's the two and I think, um, key is becoming aware. Yeah. Of that and how to, how to shift outta that. For me, I was, I was terrified because I was like, my only go-to was to lift a weight or like I would run too. But it was like when you're faced with something that felt so heavy, and then I go, what do I do now?

Yeah.

Because, and I actually, I've tried going back to conventional lifting and I'll go, sometimes I'll go down to the gym here and I'll tinker as I like to call it, but I probably don't think I'll, like I, the bell spoke to me in. Many ways from strength, everybody, like the program that I do is like strength, cardio, mobility, but for me it was, it was the ability to ground myself.

And I think that when you notice a shift, either, whether you're mentally you're on game, but your health is off or the vice versa, I think that the, your capacity to regulate and load your weight or your life weight. Comes from actually tuning into that.

Kelly Kennedy: Yeah. So walk me into the limits we're hitting. What are, what are these limits like, whether it is you know, one or the other.

It does kind of feel like what's happening is, is that there's a threshold and we're struggling to, or it's either being lowered or it's being raised right? Like, what, what happened in that moment? You're physically strong. There's no reason that you can't lift these weights. What was happening?

Jodi Barrett: Yeah. So like my, my nervous system would've said, we're done, you're done here.

Like, we've shut down your body to, not that I couldn't lift, like I still had muscles on my body.

Kelly Kennedy: Yeah.

Jodi Barrett: But mentally it was like, you are, you need to pay attention to some other things and work on those before you can do it. Like I, you know, because I had the studio. I got so in tune with clients that would come in.

They would walk in, they'd do their normal greet. Nothing was different. They would keep things pretty level. The minute I saw them lift a weight, I could tell the day they're having.

Kelly Kennedy: Yeah,

Jodi Barrett: because lift different, it's kind of like when you, when if you do lift weights, there's days, I would say be aware, because there's days when you pick up a weight that some days you, and it's a regular weight.

It feels like it's twice the weight, right?

Kelly Kennedy: Yes, yes.

Jodi Barrett: Or the next day you come in and you're just like, yes. And you feel like just a superhero kind of person. Yeah. And I always say, I'm like that's your body speaking to you. That's your nervous system saying pay attention and then you lo learn to load different.

Kelly Kennedy: I love that. I love that. Um. Before I had kids, I used to go to the gym all the time. I was like a bit of a gym rat myself. And then I had kids and then it was like, okay, well now we gotta deal with this and work and stuff. And, and you know, I think I found myself at times feeling guilty going after work because I used to love going to the gym after work, but then I felt guilty leaving Shelby with all of the responsibility.

And so slowly that kind of trickled into we don't do the gym anymore. Um, not Shelby's fault, that was my fault. I'm just gonna throw it up there. But that's just the way that life went. And so for years, I, I just didn't go and it was something that I did like most of my life. So I do recognize what you're saying about how the mindset of when you get to the gym determines everything, uh, about how you're going to do, and I think we're talking the gym, but let's get real.

This is life. Um, totally. Yeah. Your mindset determines how good you're gonna do in everything you've tackled, not just how much weight you lift. And I know every entrepreneur listening, you know, recognizes that strongly. I guess, um, I guess the question that, that we all have listening to your story is how do you turn it around?

Like obviously you were in a, a challenging spot in your life, uh, with your relationship. You have a business now, you're running, uh, your own studio. It sounded like?

Jodi Barrett: I was running a studio. Studio. Yeah.

Kelly Kennedy: Yeah. So you're running a studio, you're dealing with some, some home challenges. What happened?

It kind of sound to me from your story here, like you actually hit a breaking point.

Jodi Barrett: I did, and you know that most often I think people don't change unless they hit a pain point. That's just too hard to go forward. So that's when I decided, I was like, things had changed for me. That was eventually I did get separated and get divorced.

I, but I went down After that, I went down a pretty ugly road of how I felt about myself. Until one day too. I was just like, wow, I, I made this really big life change. And then I've sat with for what if I'm gonna be miserable and unhappy?

Kelly Kennedy: Yeah.

Jodi Barrett: So again, I kind of, so I kind of almost went to through kind of two crossroads where I had to make the decision and then I made it and I was like, Ooh, this was a lot more challenging than I expect.

I knew it was gonna be hard, but I still don't think you ever really know.

Kelly Kennedy: Yeah,

Jodi Barrett: exactly. Hard. Which I think is a brilliant thing. I don't think you wanna know. 'cause then I think you would stay in different situations.

Kelly Kennedy: Yes.

Jodi Barrett: You just work your way through. But then was the, it was that pivot point where I was like, you know what, that's when I, I always say it was the moment I started to look through, look at life through the eyes of a child again. And literally it would be like, I'd go for a walk and I would see somebody had roses on the side of the road and I would be like, yeah, I'm gonna go smell them.

Kelly Kennedy: Yeah.

Jodi Barrett: And just my perspective shifted to, okay.

It's like my gratitude. I write gratitude every morning before I get out of bed. I have a notepad. I've got probably got 20 journals that I have been writing for like 10 years. And I just write. And when you start to bring in mind, and that's when I started like understanding more of the mindset behind putting the mindset with the movement.

The purpose of your movement. And you, you talk about when you had kids and everything changes. And once I started to realize. You know, I have clients that train with me and they have little kids and they'd be like, oh, I can't get the 45 minutes in. I haven't trained for a while. And then I say, there are four minute program, like four minute sessions on there.

Kelly Kennedy: Yeah.

Jodi Barrett: But it's, it's people. Sometimes we need to, we need someone to give us permission. Permission to go. It's okay not to, like I don't have to go full steam.

Kelly Kennedy: Yeah.

Jodi Barrett: That's an hour. I don't have to do an hour. I can get 30 minutes. I can go 15. I still move my body.

Kelly Kennedy: Yeah, yeah. Yeah. I know like with me, what I recognize about myself is I just have to do it.

I'm really good at just. Doing things. Not to toot my own horn or anything, but I definitely, when I, when I get, I'm stubborn with how, like, with how like steadfast I get in things. Yeah. This show is like a perfect example. We literally have never, we've never repeated an episode. So we have 300 at this point, 323 different episodes and, and we've never missed one at all.

In three. Three and some years at this point. Because I'm just, I don't want to do that. I just, I don't allow it even as an option. We've literally had like water lines burst at our house. I'm like, okay, I'm gonna shut off the water and I'm gonna go record my show and then I will deal with it.

Jodi Barrett: Yeah, I know,

Kelly Kennedy: but I feel like that is the level of stubbornness that we have to start to take with our own physical health.

'cause our physical health is directly related to our mental health.

Jodi Barrett: Yes. Well, and I think they, they eventually, I think you can go down that road, but eventually for me it was like the opposite. And then eventually people who are the opposite of me and they're the, when they don't, their health eventually says.

How we're here.

Kelly Kennedy: Yeah. I like, I don't want that to, like, that is my biggest fear, Jodi, honestly. Yeah. If I look at like, and I know there's so many people listening right now who are like, yeah, me too, Kelly. Like, I get this because if I look back at my entrepreneurship career, I have completely put my health on the, on the sides, Jodi.

Like I, you know, I mean, I was building my company last five years I was building this podcast and everything else that I'm working on. Yeah. And, um. It was just like, you know what? I'll deal with it later. I'll deal with it later. But over the last like year, I think I've really started to realize that like later is coming, later is coming and it's coming real quick.

Yes. And uh, you need to do something different.

Jodi Barrett: Right.

Kelly Kennedy: And you know, I, I do come from a family with a history of diabetes, with a history of heart challenges, and it's like, I just don't want that for me. And, and I look at my boys now too, and I just think like, well. If they just see their dad eating crappy, working all the time and getting fat what kind of example does that set for them?

Jodi Barrett: Yeah. And they, and they mimic what they see.

Kelly Kennedy: Yeah.

Jodi Barrett: Right?

Kelly Kennedy: Yeah. So I'm getting up. I'm getting up in the morning and before my day starts. It's not complex. I'm not like crazy gym guy. I just wanna not die sick. So I'm going downstairs. We have an elliptical, we have a weight set up, and I'm doing a bare minimum.

I'm doing 30 minutes of elliptical. And my thought is this, if I can make it a daily routine,

Jodi Barrett: yes,

Kelly Kennedy: it, you don't have to have a ton. No. You just have to make sure that it's consistent.

Jodi Barrett: Yes. And I love that. That's beautiful. That, and that's you just have to show up and move your body. Yeah. And it doesn't, we as humans, we love to overcomplicate things and we, we make them too hard, too much, and then you just fall off.

Right?

Kelly Kennedy: Yeah.

Jodi Barrett: So I love that. I love that you're doing, that's a great way to do it.

Kelly Kennedy: Yeah. If I look at, like, if I look at the way that I used to lift when I was a kid, I would go way too hard and then I'd hurt myself and then I couldn't do anything for, you know, three weeks or a month or longer if I hurt my shoulder.

Yeah.

And so I think what I realized, if I look at like the success I've had in business, nothing is you never win in business in the one big thing or the three big things you do. You win in business from the little things you do all the time. And I think if you take that same approach to your physical health, you don't need to do this one big thing.

You can do these little things consistently. It's gotta work.

Jodi Barrett: No, I like, I, I think so. Just for walking around.

Kelly Kennedy: Yeah. My fingers are crossed too, but like I said, my crystal ball is very broken. Alright. Alright. All right. Enough on that, Jodi. Okay. Take me, take me into 2017. Take me into 2017, nine years ago at this point.

The starting. Wow. That's crazy. Hey, the starting of KB Stronger. What was KB Stronger? What got you into business?

Jodi Barrett: So, that's funny because I just, you just gimme goosebumps because it was March when I flew to New York.

Kelly Kennedy: Wow.

Jodi Barrett: In 2017.

Kelly Kennedy: Yeah.

Jodi Barrett: Yeah. And I just decided, I was like, I was training, I was training kettlebell.

A guy I went to university with was teaching classes in his garage. Like it, we were like, we were the garage garage crew, right?

Kelly Kennedy: Yeah.

Jodi Barrett: We clean, eat, go, we're all sweaty, go eat. Just all hang out in that kind of environment. And then I want, wanted to get certified. I was doing some Muay Thai classes and I found this person in New York and I was like, I'm gonna do this.

I remember I was at Starbucks and I told my mom coffee.

Because I think everybody was like, wow, she's having the biggest midlife crisis we have ever seen.

Kelly Kennedy: Oh my goodness. She might start a company.

Jodi Barrett: Can you believe that she might start right.

Kelly Kennedy: Rebel?

Jodi Barrett: Yeah. It was crazy. I, um, so I went there, but I went there with the idea and I had messaged the lady of the company and I said, I'm coming to get certified.

I'm gonna do my level one and level two at the same if you lemme do it. And I said, but. I would would like to talk to you about you hiring me when I get there. Yeah. And she's like, well, she goes, I haven't really ever met you yet. And maybe my, my, my thing back to her was, I haven't met you either. Maybe actually I don't wanna work for you Page.

But yeah, I always, you know, I went and I, you know, I was pretty green for traveling even. I like to travel by myself. It was like sitting on the plane and super nervous. Yeah. I'm like, gonna go fly there, do this. And I, but I just always talk about knowing I had it in the core of me knowing that that one step would lead to another step.

And I didn't always have to know what the end really looked like.

Kelly Kennedy: Yes.

Jodi Barrett: And it's kind of how I've navigated thus far. Yeah, I went, they hired me and then I, we launched the region in Canada in it was September. And again, you know, it's not the big moments because I remember the big day coming. I'm like, oh, we're gonna tell the world.

Kelly Kennedy: Yeah. And then they're all gonna come

Jodi Barrett: right.

So, yeah, so I have a kinesiology degree. I said I also have a nine years experience business degree. Not actual papers, but you know that. But it was like, that was kettlebell kickbox in Canada. Okay. So that was the first start. That was the brand out of New York City.

Kelly Kennedy: Okay.

Jodi Barrett: And that ran for seven before I rebranded.

Kelly Kennedy: Okay. Okay. And walk me through COVID, because obviously this is what, 2017 when this kind of kicked off heading into 2018. Two years later, the whole world blew up. But cool thing happened. People started doing things from home. So like online training opportunities, like, you would be surprised how many companies popped up during COVID.

I'm actually so proud of people. I think so many people did such amazing things during that, such a hard time. And, and instead were like, you know what? I think I'm just gonna go work for myself. But I talked to so many people who launched businesses in COVID or, or had businesses right before it. Yeah. And, uh, and have had, and have a, a ton of success.

And, uh, you know, I just wanna shout out to all the COVID founders. I'm one too. Yeah. It's pretty crazy actually how many of us there are out there. Walk me through it. What did, what did COVID do to your business, Jodi?

Jodi Barrett: Yeah. Well, when I, mine was a little crazy. Um, the day I was getting ready to sign papers for the lease, my phone started going off.

Kelly Kennedy: Oh no.

Jodi Barrett: And people were like. Jodi, they're closing us down. I'm like, what do you mean they're closing? Like what? Like when people first said that to me, I was like, what? We can't do that. That's not happening.

Kelly Kennedy: Yeah.

Jodi Barrett: Yeah. So I was actually that, and then there was, I had a couple days where I had to decide what I was doing.

Like was I pulling the pin on that or, so I just, again, I'm like, I don't know what, I don't know what six months, three months look like. We're just gonna move forward. And decided, yeah, then we're gonna do it. And we were, so I actually, I'd had a opportunity with, with the company in the States in December, and they had said to me, they're like, well, you should really maybe, um, make a better online.

Platform for online training. Yeah. So there's a possibility for some collab. So ironically, December, 2019, I actually built an online platform.

Kelly Kennedy: Wow. Wow. And, and at that time, like, were the tools, were the tools any good to actually make it happen? Like, uh, I think at that point Zoom was probably the number one video conferencing platform at that time.

Uh, I, I remember even when I got into podcasting, the tools were still up and coming. Uh, talk to me a little bit about what. The technology was like?

Jodi Barrett: Yeah, I actually, I, since I was connected with, to the company in the States they connected with me at the video.

Kelly Kennedy: Oh, amazing. Okay.

Jodi Barrett: So I, I actually got, I started paying for a membership with them in January, which was crazy. And I think about that just in this very moment. I'm like, what was I thinking? But anyways come March.

Kelly Kennedy: You were, you were thinking, I don't wanna fail. That's what you were thinking,

Jodi Barrett: right? Just really the opportunity seemed really big. Um, it never actually, it never turned into anything.

But when they closed us down, I, um, I booked, I told people, I sent them a message. I said, come pick up bells. We'll sign them out.

Kelly Kennedy: Yeah,

Jodi Barrett: we'll take them home. This was on a Wednesday. So they would've normally, the Wednesday people would train again Friday. So by Friday we had a regular class from home already.

Kelly Kennedy: Wow. Wow. How many people?

Jodi Barrett: Well, we would probably have 30, 35.

Kelly Kennedy: Wow, okay. Yeah. Okay. That's amazing.

Jodi Barrett: Yeah, so it was crazy though, but, so when you asked what COVID brought out of that was for me, it was an online presence, and then I started posting on LinkedIn. I had an opportunity to. I got to train with some ex Navy Seals.

One came on the platform and trains and I ended up doing a mobility retreat with them in Mexico. So it opened the doors and ultimately it opened the doors enough that when I was looking at my business in 2023 and I had to decide which was growing, which was struggling, which way do I go?

Kelly Kennedy: Yeah.

Jodi Barrett: And it turned out it was the online.

Kelly Kennedy: That takes us into what I've been looking forward to chatting with you about because we have not had a lot of companies come on here who one made a transition to online, or were online at all in the first place, but have had a lot of success in, in building an online business. I think there's a lot of people.

In 2026 and beyond who are thinking about like, there's this great world of online things. How do I get into it? I, I almost make the argument now that almost everything should be online if I look at, but the community I'm building. I don't even really want it to be in person, honestly. Like I think at that point it just makes it hard for people to show up.

It makes it hard for them to commit to it. I know as busy professionals, finding time is our biggest challenge most of the time.

Jodi Barrett: Yeah.

Kelly Kennedy: We have to find ways to make things easy and so, you know, I mean, you were ahead of the curve in this, in my opinion.

Jodi Barrett: Thank you. I felt like I wasn't, but what it appears to be.

Kelly Kennedy: No, you, you really were 2023. I think we were starting to see more of a transition to people recognizing that like, we need some type of platform. Right? Whether that was YouTube or podcasts or things like that. Like this very show, February of 2023 was our launch time. But at the time I knew nothing about, about like, online things and, and I know like.

For instance, the tools available to us at that time were kind of rudimentary and crude still. Things like Riverside, like we're talking on right now, I've had it since then. It's a thousand percent better today than it was at that time.

Jodi Barrett: Yes. Yep.

Kelly Kennedy: So I just kind of, you know, mean, I feel like the world is, we're at a point in 2026 where online business is not only our, our, our.

Available to you to build and thrive on, but the tools have now caught up to make it easy for you to do so. But like someone like you in 2023, you were paving the way.

Jodi Barrett: Yeah, it was, it's been incredible, like to see the transition through it. So I went from in studio, I was in studio six days a week, and not only did I close my studio down in end of October.

I took a group of women on a retreat Yeah. For seven days. And when I flew back, I came back and I packed up my apartment and I was, I got on a plane. Wow. And I left. Wow. I went to Arizona and house, sat for somebody for two months and rebranded. Took a breather. Yeah. Because I'd been in the studio, but I thought it was such a change for me and I, and I'd wondered the same.

It was a question that, you know, it lingered in my head about I know how to build something in a studio person to person. Yeah. And one of my fears was, can I really do it?

Kelly Kennedy: Yeah.

Jodi Barrett: Like, I mean, I had my online people, but they were pretty good about, um, we used to stream classes, like live classes, so they would be like, they would send a message on my phone.

They're like, oh yeah, I can see that. So and so was in the front corner training today.

Kelly Kennedy: Yeah.

Jodi Barrett: You know, so it was also still a different dynamic, but mine was, um, it was very interesting wondering about how to, I uprooted myself. At 48 moved and then, and also put, everything online.

Wow. But you're right, like the technology behind that even in the last year.

Kelly Kennedy: Yes. Yes. Insane. The last couple of years have been absolutely insane. Um, you know, and obviously we have AI to thank for that, but the changes are leaps and bounds.

Jodi Barrett: Yeah. Yeah. Five at a fitness conference and just seeing what was going on there, that there was an app company from India that I connected and had a meeting with when I was there.

And actually, you know, 10 months later I transitioned to working with them.

Kelly Kennedy: Yeah.

Jodi Barrett: Off the old platform. And just the availability of what, what that looks like has changed so much. Yeah.

Kelly Kennedy: Yeah. So one of the questions that I have as somebody who has transitioned from a fully in-person business into something that's a little bit more digital and online, have there been some major advantages that you have noticed from this transition from what you did before to what you did now?

And have there been any disadvantages or has it primarily been upside?

Jodi Barrett: Always a big believer that if you look. If

Kelly Kennedy: you look, if you look for the upside, you'll always find it. Yeah,

Jodi Barrett: I always find it too. Uh, I think, you know, one thing for me as a business owner and I was also working in the business teaching, what it allowed me to do was step out of that.

And I found that really good because it, because you're, you're having transaction on a physical space with somebody. And then you're have to having to do the, you know, the billing and all of that. Yeah. Sometimes gets a little particular in there. And on the online space it remove that piece pretty, like completely, right?

Because everything's through, you are not picking up a phone, usually having a conversation about it. But

Kelly Kennedy: yeah,

Jodi Barrett: that was, that was something that I did notice, like from a business standpoint where it put me, I was able to work. On my business more

Kelly Kennedy: Yeah.

Jodi Barrett: Than physically in it.

Kelly Kennedy: Well, yeah. You have so much more time.

Jodi Barrett: Yeah,

Kelly Kennedy: right.

Jodi Barrett: I dunno if that knows, but

Kelly Kennedy: like I look at, okay I have people ask me about events all the time now, right? Yeah. And they're like, Hey, like, why don't you go to all of these events in Edmonton, right? Like, I'm I, there's a million events I could go to at any given time. Yeah. And I just say, honestly, it's just the time.

I don't have five hours, and people are like, well, it's only an hour. It's like, no, it's not, because by the time you go there, you eat. You spend time with people, you drive home, you decompress. It's like five hours, right? Like there is no, there is no one hour, 30 minute lunch. That's just not how it works.

Jodi Barrett: No, no.

Kelly Kennedy: And so you have to factor all of that in. And I just think like, as somebody who also has, you know, an online presence, a podcast, uh, you know, a business development coaching company, a business development consulting company. Every hour is insanely valuable to me. And not to mention I also wanna spend time with my family.

Like I really wanna just hang out with my kids and hang out with my wife and just enjoy life. And so I think it's like, it's really important to respect people's time. And I think what's ultimately happening and what we're seeing a lot more of is people recognizing how valuable their time is. Yes.

Jodi Barrett: Yeah.

I actually just had that conversation with a client this morning. We were talking, because we were talking about the, because there was an event coming up tomorrow, and she's like, are you going? And I was like, Nope.

Kelly Kennedy: Yeah, I know. I, I get asked all the time and I, and I just say, you know, like, I'm sorry I'm sure it'll be great.

I hope you have an amazing time. I just, it's like, unless, unless it, unless there's like a client going there or there's like a financial reason for me to absolutely be there. It's probably not in the cards, and it's not that these events aren't great. I do like, I do like events. And I'm not actually saying don't go to any events, but I think you have to start asking yourself, if there is not like an immediate ROI for you to do, so, is it worth five to six hours of your time or could that time be better spent somewhere else?

And maybe it's a question that I think maybe as an employee, I never asked myself. As an entrepreneur, I ask myself every day.

Jodi Barrett: Right. Well, time is the biggest commodity, right? Yeah. Because I mean, you can't get back time. That's right. So, you know, when I used to train, when I had the studio, I, and then I was thinking about taking it online.

I, I'm really clued into like, I don't even train at the studio. Yeah. Like my workout, I come home, my bells are, it's really funny. Even I've got bells in my studio space where I shoot, but. I actually don't very, very rarely do I go in there and work out.

Kelly Kennedy: Yeah.

Jodi Barrett: Like my bottles are in my bedroom in front of a mirror.

And that's where I work out because, um, the other thing is like, it's efficient when you see them, when you walk by them. You know they're there. Yeah. And it's always saying, okay, you can pick me up for just a little bit, you know?

Kelly Kennedy: That's right. That's right. You gotta keep an eye on it.

Jodi Barrett: Right?

Kelly Kennedy: Yeah, yeah.

Absolutely. And I want you to think about this for a second because I know there's people who say, Jodi, I don't have time. I. But they will make time to spend five hours going to an event that they have no idea if they'll get anything from, could you not have taken a half an hour to look after yourself?

And I'm not shaming anybody. I'm right there with you. I'm also getting back into it myself, but I'm recognizing that it actually isn't that hard to find 30 minutes.

Jodi Barrett: No, It's not. It's, but it's what you prioritize. But I always say too. And figure out where it fits.

Kelly Kennedy: Yeah. Yeah.

Jodi Barrett: Like I always say, set.

Set a week, go a week, and stick with that one schedule at the end of the, and don't even think about it, just show up. And then after the first week go, did it fit? Yeah.

Kelly Kennedy: Yeah,

Jodi Barrett: and if it didn't, where can I move it around my day? Do I do less? Am I able to add in more? Or maybe it's just like I, I need to do early in the morning, or actually once I get kids to bed or do whatever, I do it at seven o'clock, five o'clock.

It's just navigating it around. And I also know that. I love the fact that I don't have to warm up a car to drive anywhere.

Kelly Kennedy: That's right. That's right.

Jodi Barrett: You know,

Kelly Kennedy: I, um, I'm with you. I'm with you. I think if I had to actually pack up and go to a gym, I couldn't do it. And it's not, it's just, it's too many steps to get there.

Yeah. Remove the steps.

You have to remove the steps, right?

You have to remove the step. I'm sorry, I'm right there with you. I have to remove the steps. And, uh, I'm finding that for me, I'm really enjoying working out in the morning. It's 30 minutes, like I, the, I get up, I have a black coffee, I head downstairs and I workout.

And um, for me it's feeling really good because I leave that and I'm actually energized for my day, way more than I was before.

Jodi Barrett: Yeah. And then you've also eliminated. Oh, this happened. This turned up. Oh, I gotta run here.

Kelly Kennedy: Yeah. There's no more things that can get in the way. 'cause it's the first thing.

Jodi Barrett: Nothing's in, nothing's in the way in the morning. Right.

Kelly Kennedy: Yeah. Yeah. That I would, you know, I mean, I'm, I'm not a health expert, but I think I would recommend that you try to do it in the morning.

Jodi Barrett: Yeah. Right.

Kelly Kennedy: I'm with a health expert though, so

Jodi Barrett: it, I do have a single mama who trains with me. She trains six 30 in the morning.

'cause it's before ev. Before 'cause she's, if she doesn't, she's like, my day gets, takes over for me.

Kelly Kennedy: Yeah, yeah. I love that's, I love that. Take me into what you're finding with regards to, you started with kettlebells, but KB stronger is so much more than that. You're really getting into nervous system work now.

Can you talk a little bit about that?

Jodi Barrett: Yeah, well, you know, I just came back from San Francisco and I went to a Helix Mastermind convention. I had a podcast I did down there and then I went to the convention for three days. And one of the speakers and they always talk about the marketing and how you market.

And I was like my first, you really, it was good 'cause I give me some time to really dive deep into what the brand. How it evolved and how it started for me. And honestly, my flight was three hours back from San Fran to Calgary, and it felt like 30 minutes, 'cause I wrote for three hours.

Kelly Kennedy: Wow. Wow.

Jodi Barrett: But I just sat there and I brain dump and I can tell you that I was always also off my phone for three days.

And I was like, oh, my brain is alive again.

Kelly Kennedy: Is that what it takes?

Jodi Barrett: Three days? I highly recommend. It's a beautiful feeling. It's like, I'm not kidding. It's like, I think a three day reset is honestly one of the best things to do. But I, I sat with the fact about, I didn't pick up kettlebell to get abs.

I had abs and I didn't pick it up to get stronger. I was super strong. I picked it up because. I was tapped out in my nervous system and the rhythm of the bell, and it wasn't even because I didn't lift heavy when I first started. It was the rhythm that allowed me, 'cause a lot of people say when you go through hard things, this was the thing that I always got.

People would say to me, they'd be like, Jodi, just sit. And I always laugh the next because I feel this, the aura of like, just sit, be calm.

Kelly Kennedy: No.

Jodi Barrett: Have I ever tried to tell somebody who is like vibrating inside because all this ball up energy to sit still?

Kelly Kennedy: Yeah.

Jodi Barrett: Terrifying. It still makes me like Rin bring out my hands and that's where I, when I was writing on the way back, I was like, wow, it wasn't.

Ultimately that's a strength training program, right? Yes. It's a it's program, but the inner workings of it is that you can regulate so that you can be present again, and I always loved kettlebell for the fact of. You actually have to think. I hate to say that to people like you really do. When you train with a bell, your brain has to connect to your body Okay.

For movement. Yeah. And the beauty of that is guess what? You actually starting, you're, you're taking time out to be present in your moment so that you know, you do your workouts. Say it's a 30 minute, and you're, you're done. And you're like, wow, I have so many people that'll say that was, that's, we're done.

It's over.

Yeah.

And I'm like, that's when you know. You're just into it. Yeah, coming back from San Fran, I was like, it's re, it's really shifted. Like when I went to New York on the, in 2025, I revamped my website. I came back from San Francisco and I, I reached like all the wording.

Kelly Kennedy: Yeah.

Jodi Barrett: Like, oh my God. This is great.

Kelly Kennedy: I know that struggle,

Jodi Barrett: like it's, but it's good because it should be evolving. Could you imagine if it was, it still looked the same from, oh my

Kelly Kennedy: gosh, yeah.

Jodi Barrett: 2020, right? Like. It's supposed to, right?

Kelly Kennedy: Yeah. And actually you're like, I, I feel like the speed of everything has shifted so much. Like people used to revamp their websites like every, like five or seven years, right?

It's like at this point, like things can be completely different in six months, let alone years. Yeah, I'm, I'm always encouraging people to like recognize that like there is a. A shift happening, a speed shift, I feel like, in the way, in the, in just, not just business, but life. And things are happening at a much compressed on a much more compressed scale than they used to.

Jodi Barrett: Yes. Yeah. So for me, when I can, I think I can sense that and sense that like high functioning people, like entrepreneurs who need, there's a need for. How do I a, get my fitness taken care of? Yeah, get healthier. How do I minimize the time? Because as a busy, successful person, you, your time is your most valuable thing.

Absolutely. Yeah. If I can pull in that I've actually regulated my nervous system and calmed myself, I'm like, that's a lot of things in one. One session, right?

Kelly Kennedy: Yeah, absolutely. And so let's, let's spend a little bit of time there, because primarily that's who you're working with are busy professionals. How did you kind of single us out as the people who need you?

Obviously you've, you've nailed it, but how did you find us?

Jodi Barrett: Well, you know what's interesting though? It it is that is, there are, that is a key. There are, you know, I could say there's also the, the moms. Yeah. Right. There's the, the kids gonna university that are. It comes down to like, I think your capacity of what your, everybody's carrying.

I think with entrepreneurs, they, I think they value the time that if I can get it done in my space, because I either want, I needed to go to do something to work, or I actually, I really wanna spend time with my family.

Kelly Kennedy: Yeah.

Jodi Barrett: Or do the adventure that I wanna do. So it's kind of like, let's take care of it because we can check it off because we like to

Kelly Kennedy: check it off.

We like to check, we love checking things off. We

Jodi Barrett: like check it off and then just really go, uh, go live life to your fullest.

Kelly Kennedy: Yeah. I find that, um, as an entrepreneur, I've dumped so much into building my business, building my podcast, building my life or maybe the appearance of my life, be another way of putting it that I found myself getting really disconnected from things that used to make me happy.

Do you run into that with a lot of your clients?

Jodi Barrett: Oh, absolutely. Yeah. Well, because we, I guess we're, again, we're so high functioning on what we're trying to do, what we're trying to accomplish, and there's that health piece in there too. Yeah. When I was just working on, uh, capacity mapping and one of them was, one of the questions was, have you done your annual checkups?

Kelly Kennedy: Yeah.

Jodi Barrett: Because how many times do you go as an entrepreneur and they're like, I got a deadline. I'm gonna do this. I'm gonna do this, and then I'll get to that, and then I'll get it checked out Then.

Kelly Kennedy: Yeah. You know? Yeah. So

Jodi Barrett: it's like.

Kelly Kennedy: It's like it's easier not to know.

Willful ignorance is the right word.

Jodi Barrett: Just ignorance. We're just gonna keep going while the wheels fall off the bus.

Kelly Kennedy: Oh my goodness. It is so funny because it's like, there's so many things where that would just be so unacceptable in our businesses, but yet in our lives we're totally cool just being like, yeah, uh, I'll put that off.

Jodi Barrett: I even, I even, I even found, I had some, I had some doctor's appointments that I had to get done, and I waited till I got back from San Francisco. I'm like, I'm just gonna get this piece outta the way. And then, yeah. So that's why I actually put it in the, in the capacity map because I was like, yeah, it's important.

And just to, again, it's always like, acknowledge. You know, if you are a high functioning entrepreneur and you go, oh, I've really let it slip.

Kelly Kennedy: Yeah,

Jodi Barrett: it's okay. Like, I mean, it is just the journey of life and

Kelly Kennedy: yeah.

Jodi Barrett: It's the moment where you go, okay, I, I know I'm not there and I need to be healthier. I wanna be healthier.

Kelly Kennedy: Yeah.

Jodi Barrett: And just go, okay, just take the step.

Kelly Kennedy: That I'm right there hand way up. Right. Yeah. Like I, I've been there for years at this point. Yeah. Um. You know what I mean? It it, I think it ended up being Shelby, I have such an amazing partner. She's like, look, we're just gonna set up this space in the basement.

I'm gonna work out. You can join me if you like. And it's like, sh I can't have her do it and, and me sit on the sidelines. So I owe her for giving me a massive, I'm the kind of guy who needs a kick in the ass. And I got it. That's sweet. I got it. And she's been amazing and, and supporting me on this kind of health journey again, which, look, when we met, I was super fit, super healthy.

Like, it just, it's one of those things where just life caught up to me. Um, yep. And then I got outta the routine. Honestly, trying to claw myself back hasn't been easy, but it hasn't been as hard as I thought it would be either. Yes. Speak to me. We're talking to a lot of entrepreneurs right now, Jodi.

Many of them like me, who maybe they had a health routine, maybe they were really fit once and life caught up and, and their pressure of their jobs, pressure of life, and they just put health off to the side. But they have that nagging feeling like I did. Whereas like, you don't, you could go and work out like you can do this, but it feels like it feels just a bit too far, right?

Jodi Barrett: Mm-hmm.

Kelly Kennedy: Talk to them right now because they want to be fit, they want to be healthy. I think they're just, they don't know how to get back there.

Jodi Barrett: Yeah. No, and that's a, that's real thing.

Kelly Kennedy: What would you say to them?

Jodi Barrett: I always celebrate that first start, that first hard day. I'm like. Remember it.

Remember that you felt like you were gonna just about die. 'cause it does what It does a few things. It registers that feeling, that moment in your head. So you go, yeah, I ain't going back there.

Kelly Kennedy: Yeah.

Jodi Barrett: And then, then you build on it. I'm like, you don't know your start spot unless you have a start spot.

Yeah. Like my, my one program is when I first meet with my crew, I'm like. I videoed 30 minutes for you to work out with me. It's work along, but I said, I need you to know that if 30 minutes is too much for you, don't do 30 minutes. Do say you get to 15 and you're like, I'm, I'm where I'm at. And it's just accepting that that's your start spot.

Because if you do it, you just, like, I just always say to people, I'm. You have to be your, your, your cheerleader too. Yeah. Not to quit. So if you break, if you break it off in small bits, so it doesn't seem so overwhelming, so your programming shouldn't be like, let's go in full blown. We always, I always lay it out.

I'm like, I'm, we're not. Everyone's like, okay, well what are we going to eat? What do you want me to eat for the, and I'm like, we're just gonna start moving.

Kelly Kennedy: Yeah. Yeah.

Jodi Barrett: The minute you start moving. That starts to become part of your plan, how your routine, then you go to eat something and you ate something bad, and then you go move your body and the two of them kind of, you're like, oh, that didn't, that didn't work.

Very good.

Kelly Kennedy: Yeah, yeah.

Jodi Barrett: Right.

Kelly Kennedy: Yeah. Yeah.

Jodi Barrett: So then you just start paying attention. So I would say when, like for you, just, I know it's, it's an easy thing for me to sit here and say start, but it's actually a step. Yeah, you have to take a step. I always say push the button, send me a message. It's as simple as that is having somebody that's there to say, I'm here for you to connect and walk the road with you.

Kelly Kennedy: Yeah, I love that. And I feel like, for my entrepreneurs out there, there was day one of your business and you didn't have it figured out. You had no idea what you were doing, but you took one step in a direction and now you have a corporation, or now you have a thriving business.

Jodi Barrett: Yeah,

Kelly Kennedy: I feel like, I feel like your health journey can be the same.

Jodi Barrett: Absolutely. And I always correlate everything in my training with, with life, with business, it's just that one, like 1%,

Kelly Kennedy: 1%,

Jodi Barrett: 1% better every day.

Kelly Kennedy: Absolutely.

Jodi Barrett: That's not for me. I just watched a podcast today.

Kelly Kennedy: Well, are you, are you sure? I could have sworn, I could have sworn that was yours. Jodi.

Someone's gonna write to me later. It's one more.

Take us into KB Stronger. 'cause it sounds incredible. It's, uh, it's an online program. It's something that you can do at your own pace from the sounds of it. What is KB Stronger And take us into the strong program.

Jodi Barrett: Alright, so there are a couple components in there that someone who hasn't trained for a while or is new to Kettlebells. I have a 12 week start strong program and I love it because it's three days a week, it's biweekly. We jump on a call to the first one's. Usually just for time management. We talk about what we talked about here today, where does it fit?

Kelly Kennedy: Yeah.

Jodi Barrett: And then we get into form because I'm a sometimes people can think kettlebells are daunting. I feel like anything's daunting if you don't know how to do it properly and you don't have the proper information. So it takes you through four weight, four weeks of body weight. So we don't even get into bells because you need to remember how to move your body.

So if you've been out of the game for a while,

Kelly Kennedy: yeah,

Jodi Barrett: it's a good dark spot. And then we just build into the bells from there. And. There's mindsets. I have a calm strength workbook that goes along in with that because I, again, you need to connect everything for it to be successful.

Yeah.

So if you can understand why you're showing up, can understand.

Oh, at day 19, day 17, most they did a, if a Strava that did a a, a study, and it was when most people fell off. So I usually send a, a reminder on the 17th day saying, are you feeling like quitting? Quitting? Because if you're not alone. Yes. And sometimes that's important because we wanna feel, when you understand that you're really not alone.

Kelly Kennedy: Yes.

Jodi Barrett: It's hard for everybody, but if you can do it in bits and build on it, the foundations of it, that's when you'll have success. I've been doing. Hundred pushups every day since 2020.

Kelly Kennedy: Wow. That's incredible.

Jodi Barrett: Crazy. Right. But I don't do them all at once and it's, and I post, usually post my last 25 every day on social media.

Yeah. Pushups. And it's just the idea of, I, my mom was here for 10 days, she did pushups off the counter. You know, because it's just the idea of, with the programming, and I share, I share this because it, it helps people to understand a little bit about what KB Stronger is. It's about the movement, the mindset, and not feeling like you have to do it all.

But again, it's that start piece.

Kelly Kennedy: Yeah.

No, that's, uh, that's incredible. And if people want to find you or check out your program, what's the best way for them to do so, Jodi?

Jodi Barrett: Well, they're, I'm on most social medias of KB Stronger and DM me, or, you know, email me. It's jodi@kbstronger.com. I'm pretty, I'm pretty, um, I'm pretty, uh, easy to talk to, I think.

Kelly Kennedy: Yes. I'll verify that you are easy to talk to

Jodi Barrett: because it's, it's hard, I, when I say that is because I can always tell, people will send me a message or they'll, they'll like something on a story and they'll make a comment.

Kelly Kennedy: Yeah.

Jodi Barrett: And it's just, I understand. It's, it's not. And same thing when you see somebody who trains all the, like, I've been training and I'm very consistent.

And you ne I always say to people, you never have to do some of the crazy things you see me do.

Kelly Kennedy: Yeah.

Jodi Barrett: For one reason, sometimes I, I'll be a little extreme because A, I have to catch your attention. And B, I also wanna say that at 50. You can get super strong with a kettle bell. Like I have a kettle bell.

Kelly Kennedy: That's, that's good news for a lot of us,

Jodi Barrett: right? You can do it and you, and again, you don't need, you don't need a bunch of equipment.

Kelly Kennedy: Yes.

Jodi Barrett: So again, removing some of the excuses. You don't need a lot of room and you don't need a lot of equipment.

Kelly Kennedy: Yes. Yes. I think there's a lot of people who see you know, fitness experts like you, and they actually get very, you're very intimidating.

You don't intend to be, but I think there's like a fear ultimately of like, well, if I talk to them, then I have to do this thing and I'd, I don't know if I can do this thing. Yeah.

Jodi Barrett: I think because I know when people sometimes go on my social media and I'll be doing pullups or I'll do a heavy lift. You never, like, I actually, one of my private clients is a prime example.

I met her at a Christmas party a year and a bit ago, and she came up and talked to me and it took her seven months before she reached out and said, you know, I've been thinking about you, but I've been pretty intimidated. Yeah. Yeah. And I like, so that's why I share that because it's, at the end of the day, I'm also just a person.

Yeah. And I feel that too. I went to San Francisco when I went to the Helix thing and I sat with two astronauts.

Kelly Kennedy: Oh, wow. That's pretty cool.

Jodi Barrett: Funny, when you, the first, first, you know, part of the day I was sitting there and you're kind of like, wow, you, you asked that question. Should I be sitting at this table?

Yeah.

Kelly Kennedy: Right. Yeah.

Jodi Barrett: And then you, you sit with it for a little while and because I've put myself in some really crazy situations, I'm like, you know what? We're all just, and that's really ultimately when I was 41 and decided to launch a company. And people were like will it ever fly? And I, I sat with it and because I'd shifted my mindset so much, 'cause I was so negative for so long, I shifted it and I thought, why not me?

Kelly Kennedy: Why not me? A hundred percent

Jodi Barrett: right. Like, and the same thing. Put that, and I'm gonna say this too, that your entrepreneurs like, put your business mindset, shift it to your fitness.

Kelly Kennedy: Why not you?

Jodi Barrett: Why can't you be shaken?

Kelly Kennedy: Why can't you,

Jodi Barrett: why can't you feel better?

Kelly Kennedy: Yeah,

Jodi Barrett: you can. You just have to start, just like you start and you plan your day with your, with your job or your business.

Kelly Kennedy: Absolutely. Absolutely. Uh, why can't you? You can do this. I think that's a perfect place to end today's show, Jodi. This has been absolutely incredible. Please, one more time. We've been speaking with Jodi Barrett. You can follow her on all platforms, Instagram LinkedIn, Facebook. Once again, Jodi, for people who want to learn more about you, they wanna check out KB Stronger.

What is the website?

Jodi Barrett: It's kbstronger.com.

Kelly Kennedy: It will be all over the show notes, all over the post. Jodi, it was an honor and a privilege. Thank you for spending some time with me today.

Jodi Barrett: Thank you so much, Kelly, for having me. You're a blast.

Kelly Kennedy: Looking forward to our next conversation.

Jodi Barrett: Yes, me too.

Kelly Kennedy: Until next time, you've been listening to the Business Development Podcast and we will catch you on the flip side.

Intro: This has been the Business Development Podcast with Kelly Kennedy. Kelly has 15 years in. Sales and business development experience within the Alberta oil and gas industry, and founded his own business development firm in 2020. His passion and his specialization is in customer relationship generation and business development.

The show is brought to you by Capital Business Development, your business development specialists. For more, we invite you to the website @ www.capitalbd.ca. See you next time on the Business Development Podcast.