You’re Already in a Trance and It’s Shaping Your Life with Wayne Lee

You’re Already in a Trance and It’s Shaping Your Life with Wayne Lee

Kelly Kennedy: Can hypnosis be dangerous for the wrong person?

Wayne Lee Diduck: From what we've talked about, if hypnosis is the art of influence or the power of persuasion, then it all, it's all based on intention. When somebody is involved in a cult and they're doing everything that person says.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: That's a hypnotic state with hypnotic commands from a very charismatic, influential person.

Wow, okay. So if somebody that has ill intentions is saying, this is what I'm gonna do. You don't have to look any further than what's happening in the world right now. And I'm not pointing fingers at anybody. I'm just saying look at how hypnosis is everything. It's just a matter of degree.

Intro: The Great Mark Cuban once said, business happens over years and years.

Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal, and we couldn't agree more. This is the Business Development Podcast.

Based in Edmonton, Alberta, Canada. And broadcasting to the world, you'll get expert business development advice, tips, and experiences, and you'll hear interviews with business owners, CEOs, and business development reps.

You'll get actionable advice on how to grow business, brought to you by Capital Business Development capitalbd.ca.

Let's do it. Welcome. To the Business Development Podcast, and now your expert host, Kelly Kennedy.

Kelly Kennedy: Hello, welcome to episode 311 of the Business Development Podcast, and today we have a very special episode for you today.

It is my absolute pleasure to welcome to our stage Wayne Lee. Wayne is a world-class hypnotist, a peak performance expert and corporate presenter who uses the power of the subconscious mind to help people perform at their highest level. For more than 25 years, he has worked with over 6,000 organizations across North America, blending, hypnosis, psychology, storytelling and entertainment into unforgettable live experiences.

A five time national wrestling champion. Wayne understands performance from the inside out. His work is rooted in discipline, focus, and mental conditioning required to thrive under pressure, not just in theory, but in real life. What sets Wayne apart is how he uses hypnosis as a tool for clarity, alignment, and transformation.

On stage, he demonstrates in real time how language, belief and visualization shape behavior and results, breaking down mental barriers people didn't even know they had. When the pandemic brought his business to a standstill, Wayne applied the same principles to himself, pivoting and growing through adversity.

That experience sharpened his purpose and refined his transform process. Wayne doesn't just entertain or inspire, he rewires how people think. Elevates how they perform and leaves audiences with a lasting shift they can feel the moment they walk back into their lives. Wayne, it's an honor and a privilege to have you on the show today.

Wayne Lee Diduck: Aw Kelly, thanks for having me. Who is this guy you just mentioned?

Kelly Kennedy: I don't know, but you know what I'm going to find out. And the second part is, dude, I saw you perform I think when I was like 16 years old. Yeah. Like at kday a hundred years ago.

Wayne Lee Diduck: Yes, exactly. So no, you were young. I was younger. And that tells you how old, you know.

I am or how long I've been doing it, and also how much fun it's been.

Kelly Kennedy: Oh man, it was, it was awesome. Cool. And you know, I think back to that experience and just, you know, what we saw obviously at the show, and it's just like, how is that even possible? So for me, as someone who knows absolutely nothing about hypnosis, I am super, super excited to learn about you and your journey and what is really happening.

And you know, I talked about it before the show, but it wasn't that long ago. We had Jake Karls on the show and he mentioned that he went through some mental challenges that were really hard and the thing that he accredits to getting himself out of it was hypnosis, which is super cool. And was my first like, introduction to hypnosis as a performance asset.

Wayne Lee Diduck: Without a doubt.

Yeah. Like I know that, you know, you seeing the show at Kday years ago answers kind of the question of how I got into this myself, which is the fact that I'd seen something phenomenal. Almost unbelievable.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: Mind blowing. And it got me to open the door to ask that question, what's this all about? Like, what's going on there?

Is this real or isn't? And then that also let down the, the avenue of how can you use this to better your life, your performance, and, you know, help out with improving on somebody's business or life. And that's where it's led me. So it's been, it's been fascinating. We can unpackage some of that, what it, whatever it is that we call hypnosis.

Kelly Kennedy: Oh, totally. And, and super cool. And thank you for that, because I think it's incredibly misunderstood. Not because there isn't real science behind it, just because I've never met anybody who talked about it, so

Yeah.

I think there's like so little, what's the right word of saying. There's not a, well, maybe there is.

And once again, maybe once again, maybe I'm just like saying what I think, but to me it's felt like there isn't a ton of people doing it. And so how could the knowledge be so widely spread? But maybe I'm completely wrong. But before we get into that, Wayne, take me back to being a kid man. How did you end up on this path that you always know you wanted to be in the hypnosis space?

Who was Wayne Lee, you know, at 14, 15 years old?

Wayne Lee Diduck: Good question. How it gets me to go back into my mental filing cabinet and think even before that I was a kid that liked to pretend a lot, imagine, um, play around and was very drawn into making people laugh, very drawn into being the center of attention or the clown that would get attention.

So if I look back at that time, I think there was always that inherent entertainer, that inherent being in the spotlight, making people laugh. And, uh, that also can be equated to being a people pleaser. You know, being the peacemaker, being the person that wants to be liked. And I think that came at a very early age, now that I look at it.

And then I got involved in something that changed my life drastically. And it was the sport of amateur wrestling. Okay. Okay. I was introduced to it, not by choice. I had a very persistent phys ed teacher in grade seven, in grade eight that said, you're gonna be trying out this sport, Wayne. That was a hypnotic command.

Command. And so he pulled me into the sport of, of wrestling, and I was on Vancouver Island. I'll never forget, I got beat up drastically. Like I can still smell the, the mat. And I'm like, why did I even stay with us? And I know why, because he forced me. He, he just said things to me that. We're very inspiring.

He says, Wayne, you're gonna do really well at this. You're gonna be awesome. And I think actually now looking back, he said that to everyone. Okay. So it was like quite a thing to be surrounded with these great wrestlers, this great coach. And then eventually I started to win matches. Eventually I started to rise to this occasion of being surrounded by really good wrestlers.

And then that led me to actually mo moving back to Alberta. I was very drawn to this wrestling club that was winning everything. And I was hooked. I was hooked on, on wrestling because one, maybe I was, I was winning. I had, you know, these great people that were surrounding. But I just I was doing good at this sport.

And eventually I got into. Coaches and some great coaches that taught me how to visualize, taught me how to use guided imagery because I wasn't the greatest athlete by no means. Uh, people would look at me and they'd go, are you a are you a wrestler? Because I didn't have the body type. I didn't, I wasn't this like muscular guy, but I, I was obsessed with the sport.

I was introduced to the art of mental training and visualization and mental rehearsal. And I did it naturally, but I had one coach that would, uh, take us through this exercise where we'd be laying on the gym and we'd go through this 20, 30 minute exercise and it seemed like it was a minute.

Kelly Kennedy: Yeah. Yeah.

Wayne Lee Diduck: And I would lose myself in the states of being conscious and then going drifting into this lucid state. And I would picture myself doing all the wrestling moves, winning the tournaments, and I didn't realize how profound that was until after. I, I, I started to use that on a daily basis, and that was the basis of getting into what I'm doing now, is now realizing that way on way later on in life.

It wasn't until my, my twenties that I started to, to get into the hypnosis that I, I realized that what was happening on stage or in those state shows and hypnosis in general was the same thing I was doing to myself in wrestling in terms of giving myself a suggestion or somebody else telling me, me, seeing it, feeling it, and then acting upon it.

On a daily basis.

Kelly Kennedy: Wow. Wow. Okay, cool. I think that's really interesting because on the show many, many times people have talked about the power of visualization, right? But it's pretty rare that you can tie the power of visualization to something that's rooted in science, like hypnosis. Right? So I think this is kind of a cool idea because it's like, people have always been telling us, well, we need to visualize more.

We need to picture where we wanna be. We need to picture how we wanna feel. Feel it if you can, right?

Wayne Lee Diduck: Yeah.

Kelly Kennedy: And it, and to me, as somebody, as somebody who's kind of struggled with visualization myself, it's always, to me, felt a little bit woo woo. And I regularly find myself saying, well, what about the science?

What's the science in this? But hip hypnosis is the literal science of visualization.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: Is that a fair statement?

Wayne Lee Diduck: Yeah. I think it's a great way to, to put it in regards to relaxing your mind and body, so you're open and receptive to new ideas. Pictures, images and ideas that then lead to people's feelings that then propel their performance.

So it is, looking at, say the studies they've done and my wife says, you know, when you, you, um, are really practical on stage, you, you do these demonstrations, get into more of the science about it because then people that want that science or that empirical evidence that really gets them satisfied about what's happening.

So they've done numerous studies that you can even Google or Chat GPT about the studies of and how the brainwaves are in a different state, a more relaxed state, an alpha type state where people are in that flow zone where people are more able to be effective, more able to perform at higher levels and they're more able also to take new suggestions without resistance.

'cause part of it is that when the way our mind operates and our subconscious is that it supports you in being right. It supports your beliefs. Yeah, so we have some beliefs that don't necessarily serve us from our childhood. A lot of times people will be more apt to argue for those beliefs than give them up and change their ways.

Kelly Kennedy: Oh my gosh, I struggle so much when somebody like forces an idea on me and it's so funny 'cause nine times outta 10, it's not even like being forced. It's like I just, I didn't come up with it. Or like, it wasn't me who came to that conclusion. And it's so funny 'cause uh, my fiance Shelby will point out all the time.

She'll be like, I told you you should be doing that six, eight months ago and you didn't listen to me. And I was like, well, I I needed to come around to it on my own.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: But it odd happens more often than I'd like to admit, Wayne.

Wayne Lee Diduck: Yeah. And it's a good example of how we recycle our own beliefs, but it is.

A really powerful function of our mind is that we create our own reality based on the thoughts that we think in the structures that we create. So in order to create new structures, we have to change our beliefs. So the way we think in terms of, I want this and this is how I can get it one, one example of that is like somebody that has a belief that there's never enough time.

You know, not a, not a, like a, a really like negative self-limiting belief, but think about how it plays out in people's beliefs or in their behavior where they're like, never have enough time. So even though they get tons of stuff done throughout the day, they have this thought that there's never enough time.

So they'll never feel satisfied. They got enough done. Yeah. And they'll prove themselves, right?

Kelly Kennedy: Yes.

Wayne Lee Diduck: But if somebody has a belief that, well, there's always enough time to get the important stuff done, and I can always delegate and get the rest, rest of the stuff done tomorrow. That completely changes their behavior, that completely changes their outlook.

It completely changes how they see the world and how we operate. So when you wanna talk about, like a stock saying, like, your thoughts create your reality. I mean, that's, that can sound woo woo. That can sound so trite. And at the same time, it's so simplistic that it's so powerful because it is true.

Kelly Kennedy: That, yeah, and we're totally gonna dive into that because I think there's a lot of things like that are contributing.

'cause you know, in, in that example you just gave, it really is the difference of living in anxiety or living in peace. And it's literally just a frame shift of your, your belief system.

Wayne Lee Diduck: It's so true. Right? It is so true. And, you know, the, um, the whole aspect of the beliefs that we live in or the codes that we operate on, really dictate how we experience life.

And when you look at are they serving you or not. When you can alter them and you can accept a new belief into your subconscious and act upon it as if it is real. That's ultimately what hypnosis is.

Kelly Kennedy: Whoa. Okay. Okay.

Wayne Lee Diduck: Without even having to go on stage or be phenomenally impressed by this, people, you know, look like they're sleeping or going out like a light, people are hypnotized or in a state of trance a lot of times throughout the day because they're operating on automatic, automatic pilot in this trance-like state.

And the question is, what kind of trance is that? Is it is the one that's serving you or not? The automatic state of operating is just our state of habitual behaviors. It's again, creating new mental habits to create the new performance and a state of trance, or that hypnotic state is just letting go or suspending belief or disbelief to accept a new way of thinking.

Kelly Kennedy: It's like basically you're just taking the roadblocks out of the way to a new idea.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: An easier way to putting it. Yeah. Okay, perfect. So I want you to take me back to being 20 because how does one become a hypnotist? How, like, walk me through the transition from Wayne Lee Wrestler to Wayne Lee Hypnotist.

Wayne Lee Diduck: Sure. So in between, there's a few little things I'll fill in there. One, my goal in wrestling was to make the Olympics and I fell short. I had a very serious neck injury. And like I said before, there was a lot of things that I learned about the power of the mind. One was, you know, just to to create the backstory of the springboarding into hypnosis.

Is when I was in grade 10, my coach, my coach asked me how well I wanted to do that year and I says, I wanna do real well. He said, specifically, how well do I wanna do I said, I wanna make it into the finals of the Canadian Amateur Wrestling Championships. And, uh, he says, that's a great goal. He says, this is what you have to do.

You've gotta train five days a week. You've gotta wrestle with these guys. You gotta go to these tournaments. And one more thing that's really important, you have to visualize that result as if it's already achieved. And so I took that to heart and I visualized that every day, right up until the point of the nationals.

And making a long story short, uh, I visualized it so much that I got into the finals, I achieved my goal. I was so ecstatic. And the guy that I was wrestling in the finals I'd beaten before. So I thought, ah, this is gonna be easy and whistle blows and I lose the match.

Kelly Kennedy: Oh, no,

Wayne Lee Diduck: I was devastated. But here's the, the key and, and Glenn, my coach said, well, do you know why you lost Wayne?

And I said, well, I don't know. You're the coach. You tell me. I was pretty upset. He says, well, what did you focus upon all year long.

Kelly Kennedy: Getting there.

Wayne Lee Diduck: Getting into the finals? And I never, ever did thinking about winning the finals. And so it was the whole aspect of how what you focus upon expands. What you focus upon is what you create.

So the first part to that is, the first step to getting anything, or everything you want is about defining what you want and writing it down and visualizing it. And if you're not thinking big enough, you need to flex your focus. So my goal was always to make the Olympics. I mean, that, that was where I, I had this big goal and I was on that road to doing it.

And I had a really serious neck injury. And so the neck injury definitely was devastating. And at the same time, I thought. There's more to this of how I can move forward in life. How I can take everything I did in wrestling and apply it to whatever else. So I became a school teacher. I wanted to teach school, I wanted to coach wrestling.

And along the way I had seen a hypnosis show in a nightclub. And that's club, that's the show I was taught, telling you about. And I was there with my girlfriend at the time, and I'm watching this show, and I'm just like in disbelief. I'm in fascination. I'm literally in a state of trance just watching it.

And the hypnotist gives a suggestion. And the suggestion was he had everybody on stage think that they had lost their belly buttons. So I thought that was hilarious. I'm like, well, they gotta see their belly buttons. They gotta know that they have belly buttons. And I'm laughing so hard, I'm almost crying, but I don't hear anything from my girlfriend.

So I turned and I looked at her. And there she was looking for her belly button.

She got hypnotized right beside me.

Kelly Kennedy: Wow.

Wayne Lee Diduck: And if it wasn't somebody I knew like that, then I probably wouldn't believe it. But I was like, sure.

That that was really that door opening up going, what is this all about? And this is so powerful. So at the time, you know, I'm, I'm becoming a school teacher. Back up a little bit.

I had a fascination also with some acting, some modeling and some magic. I did magic as a hobby. Okay. It's almost like the, this, this whole intersection of life came there and it was like, I need to know what this is all about.

Kelly Kennedy: Mm-hmm.

Wayne Lee Diduck: And because I had that fascination with entertainment, I had seen the hypnosis.

I was becoming a school teacher. I picked it up as a hobby. That hobby grew into a career. Wow. The cool thing was that I had this great opportunity to test it out as I was self-taught. I talked to a lot of the hypnotists. They were telling me what this was about, and they, you wanna talk about like how it's not accessible at this time.

The information at that time, there really was no internet. That tells you how long ago it was back in the nineties. Yeah. And so I had to do the research. I had to reach out to the experts in the field. They gave me their time. I had some mentors that showed me the way I started to do it. And I was fascinated when I was working at a group home, and the first three people I got hypnotized that I ever did were kids at a group home doing relaxation techniques with them.

Kelly Kennedy: Okay.

Wayne Lee Diduck: And I did a little bit of, um. A show show. And I, and I, and, and at the time, Michael Jackson was very popular and I turned one, one of the kids into Michael Jackson, and to this day I think he did the best Michael Jackson rendition ever. So at that time I was very fascinated with, with not only the, the, the feeling of being out there entertaining and knowing that this works and I could do it, but I, I just, I just knew that there was something more beyond the entertainment.

There was this, this sense of how can you use this for empowerment? And so that has been my life mission since that time, is to entertain, educate, and empower people. And as I picked it, as a, as a hobby. And I started to do shows and I started to morph this into presentations. I transitioned out of teaching, I taught for about two, three years, and then I went on the road and did this full time, and that was 30 years ago.

Kelly Kennedy: Wow. Wow. Okay. That's amazing. What, like, was there anything when you were first learning that really surprised you about.

Wayne Lee Diduck: What really surprised me is, and to this day it still fascinates me, is when I started to ask people if they wanted to get hypnotized. My skillset was like, obviously not as good as it is now, but I could ask somebody to get hypnotized and I could take one person that would take literally five seconds to get hypnotized, and then another person that may take 10 minutes or they didn't get hypnotized because they needed more time.

Or they were, yeah, they needed to be educated. So to this day, there's still this fascination that there's certain people that are so receptive to hypnosis and my understanding, 'cause again, it's like different experts will tell you different things that there's about 10, 10 to maybe 12% of the population that are highly responsive to hypnosis.

Yeah. And to this day, they're just the natural ones that can get on stage and I could say sleep, and they go out like a light. They're not sleeping. They're just in a very deep state of relaxation.

Kelly Kennedy: Yeah. Yeah. Well, you know, you mentioned earlier on when you were at that show and, and your girlfriend's looking for a belly button.

Right? Like what was the difference between you and her? Why didn't it, why didn't you end up in the exact same state?

Wayne Lee Diduck: Yeah. Because she was one of those people.

Kelly Kennedy: Okay. So there are just people who are just naturally a lot more receptive. Yeah. For one reason or another. And we're not really sure why?

Wayne Lee Diduck: Exactly.

And nor do I claim to be. I had a mentor that just passed here recently, and at the end of his life he was doing studies on the genetics of that.

Kelly Kennedy: Okay.

Wayne Lee Diduck: Of something in the brain that could be attributed to them being that hypnotizable. So that was in the works, and there was a lot of evidence that was supporting that.

Some people say, well, people that are just highly imaginative or really good at meditating. And to be honest, I can only go on, I can go on other people's research and the scientific evidence that exists, but I'm a lot more confident to say out of the, millions of people that have hypnotized and very proud to say only three people have never woken up laughing.

That is a joke. Wanna make sure people are engaged.

Kelly Kennedy: Yes. That would be, uh, that would be unfortunate.

Wayne Lee Diduck: I also play with some of the myths of hypnosis, right? That people get stuck in a trance and they never get out. I'm like, Hey, people are stuck in a trance right now. They need to be woken up.

Kelly Kennedy: Yeah. So, well it's, it's fun watching the shows, right?

Because like you mentioned, you see people in the crowd go out, you see you on stage. And usually you obviously have people who volunteered to come up there, but not all of them are necessarily going to be receptive. And so you kind of see, you go down the line and then you're like, oh no, this one's not working we'll, uh, we'll get that one out.

Right?

Wayne Lee Diduck: Exactly. It's a lot of numbers. Yeah. And I, I'm gonna go back to, I'm gonna, um, circle back to why this is important and what people see and the impressions they get in terms of, oh my goodness, that person goes out like a light. I don't, so I must not be able to be hypnotized. Now, playing on that or addressing that, everybody can get into a state of hypnosis because as soon as you close your eyes and you get into a state of visualizing, or even, like you said, you're not great at visualizing.

Is that what you said Kelly?

Kelly Kennedy: No, no. I, I can visualize, I guess I've just struggled with the reasoning or the effectiveness of it. Like to me it's felt like, well, why?

Yeah, but, but actually I'm on the other side of it. I, I can visualize very well.

Wayne Lee Diduck: And sometimes people think that it, they have to visualize a certain way.

And it's almost like when they see people up on stage, why can never get to that state? Case in point, when I got into this, I wanted to get hypnotized up on stage because I wanted to know what it felt like,

Kelly Kennedy: what was happening. Yeah.

Wayne Lee Diduck: And so my idea of it was, I'm gonna black out, I'm gonna go into this deep trance, not know what's happening.

And it's the exact opposite. You myself, even though these people that are 10 to 12% of the, they call 'em bolus or floppers because they just go out. They're never asleep. They just look like that. The fact of the matter is that you're always aware, you just don't care. And when I went through it, I realized that I got kicked off stage like three or four times.

And then when I went on stage, I said, what if I just relaxed my mind, my body, and I accepted the suggestions and. I acted upon those suggestions, and that's exactly what happened. I relaxed without thinking, I'm gonna go to sleep or black out, this fellow told me what to do is my eyes opened. He would gimme a particular command and I would just feel like doing it.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: And I thought, what if hypnosis is when you accept a suggestion and you act upon it as if it is real? And that's what hypnosis is. And so again, it goes back to the how people are fighting their own beliefs, how they're arguing for their own beliefs or limitations. And when people let that go and they just su you know, let that go because they've made a decision and they've chosen to let that go, then that's hypnosis.

So the fact that somebody can relax their mind, their body visualize, they pretend, they imagine they're doing it, but a lot of times they need, they need validation or they need some education on it because some people think why can't be hypnotized or they're scared of being hypnotized. Yeah. The fact of the matter is that they're pretty much doing it throughout the day.

It's just that they're in a state of hypnosis, which is focused a lot on the negative. So a state of hypnosis is just narrowing in your state of attention or focus so you're not distracted and you can accept suggestion, you can learn at an optimal state, and a lot of athletes have used it. A lot of business people have used it, as you mentioned.

Yeah. And if you even Google it, they'll talk about Einstein coming up with his greatest ideas in the hypnotic states.

Kelly Kennedy: Oh, wow. Okay. Cool. Cool. So you've kind of gone into what it is and what's happening. I guess for me, one of the questions that I have is. A lot of the times, especially at at at shows, people are doing things they would've I don't think, once again, would they have or wouldn't they have, I don't know who they are.

I can't make their decisions for them. But it does appear that they're doing things that they typically would not do. Just 'cause, right? Like is that an easy way of putting it? They wouldn't just hop up on stage or pretend they're a chicken, or pretend they're not wearing clothes or whatever. Why is it that you are able to remove that?

Like ego block?

Wayne Lee Diduck: Yeah.

Kelly Kennedy: Right, because that's what it kind of feels like. It feels like the ego block is gone and for a while they can forget maybe that there's repercussions or that other people are watching them. How is that happening?

Wayne Lee Diduck: Well, first of all, they've given, they've already decided that they're gonna be up there.

Kelly Kennedy: Okay?

Wayne Lee Diduck: So that in and of itself has got them to take action. Now it's the process of influence where they are going to relax their mind. I'm through the power of suggestion, which are words that are put together. To make a command that are influential in their mind and their body. So I give them a suggestion, which is, again, when you hear the piece of music, you're gonna become the greatest dancer in the world.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: So they're like, no, I'm not consciously. I may not. No, no, no. But then they hear that music and that is like a mind trigger to fire off that hypnotic command.

Kelly Kennedy: Yes,

Wayne Lee Diduck: you're gonna be the greatest answer. And then that, that is showing people that the subconscious rules the show, that even though consciously you're like, well, I should be getting up in the morning and going to the gym and all that, but underneath that, the subconscious, the habitual thoughts that you're thinking more consistently, those are the ones that are ruling the show.

And unless you change those, nothing else changes. So it's showing you that when you release the resistance and let go of that ego just through, getting people to decide, wanna do it, then I give them suggestions in that responsive state. Then it becomes an automatic program.

Kelly Kennedy: Whoa. Yeah, that's, it's wild because it's like, it's like you are able to remove a bunch of blocks and just speak to the brain directly.

Wayne Lee Diduck: And what if there's people that are listening right now that saying, well, I still don't believe it. Okay. Well, you believe you, you tend to to be more validated when you see somebody up there that you know, uh, that's.

Kelly Kennedy: Sure.

Wayne Lee Diduck: If you've ever seen a stage show, we're, we're bringing your attention to a stage show.

But what if it was just about people giving themselves permission to perform?

What if, and it works. So what's stopping people from dancing up on stage?

Kelly Kennedy: Fear.

Wayne Lee Diduck: Fear of what you may ask. And it can be looked at as fear of looking silly, making a mistake, putting yourself out there, being judged, being criticized.

And so when you look at the, the, the metaphor of dancing up on stage. And you relate it to making a sales call, putting yourself out there, asking for the sale, or having that tough conversation with your, your employer or your spouse, and it's the fear that gets in the way. Then you gotta say, well, where does that fear come from?

It's the meaning that people have created out of the situation. And a lot of times, that's the subconscious program that's running the show. Why can never do this? Because I'll look silly. How often will that play out in people's lives?

Kelly Kennedy: Yeah.

Wayne Lee Diduck: And so you think about like the power and also the simplicity of it is that if I can do this on stage here, oh my goodness, I can do it in all these areas of my life.

Yeah. I can release the fear and inhibition. So again, when people talk about thoughts and beliefs ruling the show, sometimes that those are just statements, but you can literally see. Where that happens in people's lives and those small, consistent actions that people take day by day, it's not one big action that makes a big success.

It's those small, consistent actions which underneath those small consistent actions are hypnotic programs.

Kelly Kennedy: Oh yeah.

Wayne Lee Diduck: This is a day filled with opportunity and possibility, and I am going to not only create my life on purpose here today, I'm gonna deal with whatever happens, no matter what happens. In fact, more challenges that come with me, come at me means that I'm playing a bigger game.

Kelly Kennedy: That's amazing. And I think the interesting thing about what you're saying is that you've all been hypnotically programmed, and the downside to that is you didn't choose the program.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: And so like what you're saying about hypnosis and maybe seeing a professional like yourself, is that like, what if you could choose the program?

Wayne Lee Diduck: And ultimately Kelly, that's exactly the point that we're leading to, is you can choose the program unless you believe you can't, which is also a program.

Kelly Kennedy: Yeah. 'cause either way you're right.

Wayne Lee Diduck: Exactly. So

Kelly Kennedy: I've said it on the show so many times, whether you believe you can or you believe you can't, you're right.

Wayne Lee Diduck: One great reframe or great way of looking at things is looking at life as a game. Like as if it's a game. Because when you look at that, you can have fun, you could be playful, you could be adventurous.

Two situations, like even going through COVID and people being like paralyzed and other people thriving. Even the same type of employment or jobs that they have. People have two different experiences and it really is because of a mindset. I mean, I just had lunch with, uh, a good friend that is in, in the production business, in live events.

And during COVID, he pivoted. And it wasn't that he wasn't struggling. He was like, oh my goodness, we're struggling big time. Yeah. What can we do? How can we solve other people's problems during this? And he tried, his business thrived because of it. And there was people that did not, and their businesses shut down.

And so that mindset and how you look at things really is primarily been determined by a hypnotic program that we've learned. And a lot of that comes in our childhood from the time that we're really young till 12. And you can understand, oh, there's the program and you can give it some attention, realize it, but then you can change your program.

You can, you can understand that it doesn't have to be that way.

Kelly Kennedy: I wanna spend a minute there, 'cause I think there's something there that I would like to explore with you. How are we being hypnotically programmed by life?

Wayne Lee Diduck: I think that it comes down to, first of all and I want you just to hear me out on this.

There's more variations of this, but a lot of times people come from a victim mentality. I like to call the opposite of that a victor mentality.

Kelly Kennedy: Okay.

Wayne Lee Diduck: So, and I like to do some woo woo here and call it the victor or victory vibration.

Kelly Kennedy: Love it.

Wayne Lee Diduck: So you're giving off these vibes and this energy that is either in victimhood or victory, that you can handle anything, you can deal with what emerges.

And so when people have been victimized or they come out of life and they are always playing the victim card, they will attract more of that in their life. So down the road they'll say, see, it was the media that did it. See, it was the economy.

Kelly Kennedy: Mm-hmm.

Wayne Lee Diduck: And it's what you just said there is that there's so much, there's so much information coming at us at all times with being on social media, with media, you name it, that whatever you're focusing on, you're going to get more.

Kelly Kennedy: Yeah, it's like, it's like when you focus on looking for punch buggies, you see punch buggies everywhere.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: So the same is, it's not that there are less cars or that there's more or less of them, it just happens to be what you're seeing.

Wayne Lee Diduck: Yeah, exactly. And so how are we being hypnotized? We're being hypnotized in positive and negative ways, depending on what your mindset already is.

Kelly Kennedy: Oh my gosh, that's amazing. I never thought about it like that. Yeah. But it's like if you focus on there's gotta be a positive outcome here, of course you'll find it because there is one, you just had to see it.

Wayne Lee Diduck: Yeah. Contrast is a good thing in life, in order to know what you want. Sometimes you have to go through what you don't want.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: In order to know what serves you, sometimes you have to live through what doesn't serve you. Yeah. And the aspect of how you see life in and of itself is going to dictate how you create the rest of life. And so years ago when the internet came out. There was a lot of people that said, oh my goodness, this is the best thing.

This is amazing technology. And a lot of people said, oh my goodness, this is terrible. Government's gonna know what we're doing now. We're gonna get all of our information stolen. We're gonna do this. Maybe how you look at it is how you're going to proceed in life.

Kelly Kennedy: Well, and you're seeing people right now with that same paradigm with ai. How much, it's the same thing.

Wayne Lee Diduck: How many people spend most of their day scrolling in social media platforms and they are so inundated with the political divisiveness Yeah. That they're gonna be part of that story. So a good question is what's, what story are you telling yourself? Or what is your story?

Kelly Kennedy: Yeah. And how did you come to the decision that's the story you wanna get behind?

I think being the other side of it, right? 'cause how much of that decision was pre-programmed into you without your, without your voluntary, uh, you know, consignment to it.

Wayne Lee Diduck: Yeah. See, one of the, and this may sound a little bit counterintuitive to what I'm saying about how the subconscious rules the show.

Beyond that, we have this amazing capacity to become aware. And one of the skills in schools that I think is imperative that they teach because you can go to school and you can get people's opinions from teachers to principals, to, you name it, to parents that are all varied. So I think what I think the most important thing in schools are is to teach critical thinking.

Kelly Kennedy: Yes.

Wayne Lee Diduck: And critical thinking means that you think critically, so it becomes programmed into you. So it becomes a habit of critical thinking, if that makes sense.

Kelly Kennedy: Yes. Yeah. It's like if, if that becomes the baseline way that you view something is that you take, you know, a critical thought of it, you're going to make better decisions and it's gonna become an an automatic habit.

Wayne Lee Diduck: Yeah. One, one of the mentors that I followed throughout years, Jim Rohn.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: He used to say, don't compromise your values and your character. I get that more than ever. Now is that. I may have said yes to people in my journey because I wanted to please them. And if I went back and I'm like, oh, I learned that, so I don't have any regrets, but I learned that I was to do that again, I would say no to them.

Kelly Kennedy: Yes.

And so, but the only way you learned it was by saying Yes.

Wayne Lee Diduck: Exactly. So everything's a learning process. You can always look at it as like, oh. 'cause a lot of times people live in the past and they beat themselves up to the point where they're not, they're paralyzed, they're not even moving forward. So I think great leaders and successful people and people that are fulfilled have future vision.

They look into the future and see what they want, and that what, that's what pulls into the future.

Kelly Kennedy: Mm-hmm.

Wayne Lee Diduck: If they live in their values and their character and they're in a state, a really powerful emotional state, we hear a lot about emotional intelligence. That's really just being emotionally in control, emotionally in that state where you're empowered, where you're able to take on anything.

And that is the greatest hypnotic thing you can do for anyone else is being a powerful state to lead yourself by example. So then that sets the example for everyone else. Instead of just information, you're in a state of transformation, you're in a state of,

yeah. Feeling good. And then people are like, I want whatever that person's having.

Kelly Kennedy: Yeah. If I like look at some of my friends who are exceptional leaders. The trait that they have, you know, I would say the strongest is that they don't, they're never just like worried about today. They're always thinking about tomorrow, what comes next? What are we planning for? What are we prepping for?

How are we hitting our goals? How are we improving processes? And like you said, in it inevitably leads them towards the future. But one of the things that I see come up with them, and I'm not sure if you've come across this much, Wayne, is that they really struggle to enjoy the moment or today.

Wayne Lee Diduck: I agree.

Like I think there's a lot of high achievers. And actually I'm gonna reference, um, a fellow and a resource, Dan Sullivan and Strategic Coach. He has, um, a model of how people measure success. And some people measure from the gap of from where they are to where they want to be. And they're always measuring to where they wanna be, which will they'll never get to.

Kelly Kennedy: It's a moving goalpost.

Wayne Lee Diduck: Yeah. Instead of, oh, I made it here. Five steps. I'm gonna celebrate. This was great. So there's. Something to be said about planning for the future and living now.

Kelly Kennedy: Yeah, and it's hard.

Wayne Lee Diduck: And celebrating it is. I think that's also a mental habit. Yeah. And that can be trained though, in terms of being able to, because you know, as 20 years goes by, people are still in that habit because there is only the now.

Kelly Kennedy: Yes.

Wayne Lee Diduck: So people are continually focused upon the future vision without experiencing the joy, the success, and celebrating the now guess what? They'll always be doing that.

Kelly Kennedy: Yeah, it's crazy. And I have a story to tell you. So I just turned 37 in December and that morning I got up early, I made a fire, I sat on the couch and I had nothing.

I had like, it was like the first day that I had literally nothing I needed to do. And so I sat on the couch and I just found myself for the first time in like a year, and I'm almost embarrassed to say it Wayne, but probably the first time in a year just truly being happy about where I was in my life and everything we had and having a healthy, happy family and a house and being able to pay off all, all our bills.

And this podcast is growing and just being like, my gosh, like this is awesome. But dude, that is so few and far between in like, I wish it was more often, maybe it should be, but I dunno what it was about that moment, but I actually. I was just in the present and it's just, it's weird because it's not a place I live in a lot, which is really weird to admit.

Wayne Lee Diduck: Yeah. Well, I, I don't think you're alone. I think that that a lot of high achievers and successful people and people that want to, um, they're ambitious. They, they, they keep going. They, it's never enough. And I've and I think that it's a balance because there, there can be that and, and everybody's their own self.

Everybody has their own wants, desires, wishes, or whatever. I think though that the constant is that it, it's a skill to learn how to appreciate the moment to be present.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: Yeah. And so for each person, that looks different because other people have different goals, desires. But right here, right now, how can you be in a state of gratitude?

Yeah. How can you be in appreciation? How can you just like, look at this room and go, oh my goodness. Like this is a miracle.

Kelly Kennedy: Yeah. Well I think what was weird about that was I didn't wake up that morning planning to be grateful for my life.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: It was just a moment on a couch of just peace and it's weird because I think, I think there was a lot that played into it, and maybe that has a little bit to do with hypno, like how you get into maybe a bit of a hypnotic trance.

Was that like the house is quiet. My house is like never quiet unless we're up early. Uh, we have a big family. Yeah. So the house was dead, dead quiet. It was like the right time of morning. Maybe I'd just woken up. I don't know what it was about all of the mix of it. I don't feel like it was a choice. It was kind of like a, oh, okay, this is what I'm feeling right now.

It's weird because I don't think I chose it, but it was exactly what I needed to have happen now.

Wayne Lee Diduck: And, and you know, the question is, can you replicate that more often?

Kelly Kennedy: Yeah. Yeah, maybe.

Wayne Lee Diduck: Yeah. And I think that's part of the mental training that comes with elevating, you know, one's performance, no matter if you're an athlete.

You're a mom, you're a dad, you're a spouse. It just is something that, uh, I know the people that I've interviewed, one, they visualize like, you know, gold medalists and they, you know, had the opportunity to interview these people. And like one thing that's a constant is just how they visualize how they pretend.

Yeah. How they mentally rehearse. The other thing is, is how they have these mental habits of success. How they have these rituals that get them throughout the day, even at an unconscious level. Sure. You know, they're asking themselves questions that create possibilities, and they're giving themselves commands that are persuasive to the outcome they want.

Kelly Kennedy: So walk me through for the listeners that maybe want to try this for themselves.

Sure.

How can we start to implement more successful subconscious programming? Within our lives, right? Yeah. If there is an outcome, let's say that we do wanna win a gold medal or we do wanna accomplish something in our business, or heck, maybe we just want to live differently, more happy, more, more excited, whatever, for sure.

Um, are there things that we can be doing at home in order to start to achieve that?

Wayne Lee Diduck: Without a doubt. And what I'll do is I, I can take people through my little framework called the Ace Your Day Framework. And it is very simple in regards to something that can take five, six minutes. So the programming in not only what they want, the programming in strong, powerful identity to go out and achieve it.

And I'll just back up and say that a lot of times people will, will want something. But they have a belief that they need to get to a certain place before they're happy or before they are successful. Sure. When they got it backwards is that if they have it in their mind where their identity, their subconscious identity is already that person, then they'll go out and achieve the results like what Jim Rohn was saying about your character.

If you see that person that is, that gold medalist, then you'll then feel the feelings, exhibit the actions to then create that result. But a lot of people will want something, but they don't see themselves as good enough or strong enough or successful enough to do that, so they'll always default to their identity.

Kelly Kennedy: Yeah. Yeah.

Wayne Lee Diduck: So it's about creating that strong subconscious identity. And when I do the keynote or the, the workshops, I call it the ACE formula, where the ace is activate your mindset and activating your mindset, no matter if it's, um, a business goal. Or personal goal. It starts with the story that I told about the gold medal.

Well, I was just thinking of the silver. So I always ask people, what's your gold medal? So when people, and a lot, I don't know what the stats are on this, Kelly, but you've heard many times where most people don't write their goals down. They don't even know what they want.

Kelly Kennedy: Yeah, I know the stats. 42% more likely if you write them down.

Wayne Lee Diduck: Right. So let's go with that.

Kelly Kennedy: Yeah. Yeah.

Wayne Lee Diduck: I heard it was 43 actually.

Kelly Kennedy: Oh, okay. Well close enough.

Wayne Lee Diduck: But 98% of all stats are wrong. Anyhow.

Kelly Kennedy: Yeah, there you go. This one was apparently, uh, I forget the Dr. Gail Matthews. I even have that on the top of my head 'cause I talk about it. Yeah. The universe. Dominican, University of California. Boom.

Wayne Lee Diduck: Cool, cool, cool. Well, I've heard, there you go. Throughout my child, I just know that it's worked for me.

Is that. Decide what you want and write it down. So that's the first step to acting your, activating your mindset.

Kelly Kennedy: You might not be able to see this. Yeah, it's my move the needle list. I it every Monday. Awesome.

Wayne Lee Diduck: Love it.

Kelly Kennedy: And uh, it's just about writing down the five or six things that will move the needle for me or my business this week.

Every week. And I, we do it like every Monday, come hell or high water. And I may not hit them all, but if, even if I hit one, it's 52 big things each year. Yeah.

Wayne Lee Diduck: And I'll tell you, at the end of the year, when you look back and see what you've done, it's remarkable. Mm-hmm. Because a lot of times we get success and not the ways we thought we were gonna get it.

And it'll be like, oh my goodness, I got that. I didn't realize that that's the way it was gonna play out.

Kelly Kennedy: Well, and the other thing too about like planning anything is that I've always found that the best things that have come into my life, I never planned for, like, they were unexpected happy accidents.

Wayne Lee Diduck: Yeah. That's a, that's a great way to put it. Right. But at some level you put these intentions though, but you even got things that were even greater, more profound.

Kelly Kennedy: Yes. And most of the time, the things are better than I could have ever planned for.

Wayne Lee Diduck: Yeah. So there's that sense of. Putting it out there out and then being open and flexible to even greater things.

Right? So.

Kelly Kennedy: Totally.

Wayne Lee Diduck: Yeah. People, places, things, events, opportunities come into our life as if by magic.

Kelly Kennedy: Yes, I love it. I love it.

Wayne Lee Diduck: Decide what you want. Write it down. The C is clear. Your subconscious blocks just wanted to, to say that There's a few words, like there's lots of wor programming words that are negative programming words.

And what I found is if you ever come to a presentation or a show, I'll have people believe that their hands are crazy glue. And I'll say, the more you try to unlock your hands, the more you can't. You wanna, but you can't. And so literally they can't get their hands apart because they believe it shows the power of belief, but it also shows the power of negative programming words.

And the three words that I'm saying is try cat and but just a little tidbit that if people remove the word try instead of try and they just do it, I'll do it. It creates certainty as opposed to forecasting failure.

Kelly Kennedy: So can I just call you Yoda from now on?

Wayne Lee Diduck: For sure.

Kelly Kennedy: Do or do not. Do not. Right. There is no try.

Wayne Lee Diduck: And the word

love it. And the word, but some of us have bigger buts than others.

Kelly Kennedy: Yes.

Wayne Lee Diduck: Is is an excuse or just negates what, what you've said. So instead of, but you can use the word and.

Kelly Kennedy: Yes.

Wayne Lee Diduck: I want this and it's gonna take some work.

Kelly Kennedy: Yes.

Wayne Lee Diduck: And the last word can't really means it's not possible or you don't know how to do it.

So you can say there's always a way. Mm-hmm. Uh, just little tweaks like that to get people to recognize that there's, they're the ones that are blocking their own progression.

Kelly Kennedy: Yeah. Yeah. Wow. I, I love that. And I think there is a lot of power in words in what you say, and I think the way you say things is indicative maybe of your belief system.

The and is one that I've been working on because I think I used to say, but a lot. And then what I realized afterwards, well. Why not? Why can't I do this and that? Why does it have to be one or the other? And, uh, that is, you know, mind blowing once you start to accept it.

Wayne Lee Diduck: Yeah. Words are fascinating. It's also fascinating to see the interaction, the conversation it creates by saying it's a phrase, a certain way or changing a word, and how it has such a powerful effect on influencing others or programming yourself.

Kelly Kennedy: Yeah. Yeah. I, I wanna talk about the fear because I think there's a lot of people who are actually quite afraid of hypnosis and they're not even really sure why. Maybe it's the movies, maybe it's Zoolander.

Yeah. Yeah.

And I think maybe let's, um, let's talk a little bit about what is true regarding hypnosis and some of the things that they've seen that maybe isn't true, but makes for good tv.

Wayne Lee Diduck: Yeah, for sure. Yeah. So one of the things too is, is, um, one of the things that I touch on is the benefits of hypnosis, where I talk about one hour of hypnosis feels like an eight to 10 hour sleep.

Kelly Kennedy: Wow.

Wayne Lee Diduck: When I tell people that, they're like, yes, I wanna be up there. So the fact that when you get hypnotized, you're recharging the battery, you're letting go of negative thoughts and stress and tension.

That right there is a powerful motivator for people to do it. The thing that sometimes people fear is the fact that they're gonna be in a trance and not know what they're doing. And I always like to use the phrase phrases that you're aware, you just don't care. So you're in a state where you've released fear and inhibition, so you're open to suggestion because fear is like, I'm gonna lose control, or I'm gonna say something I don't know what I'm doing.

So that doesn't happen. And then getting people to do something that don't normally do. You mentioned it earlier on in the, in the podcast here in terms of when people are in this state where they're open to new suggestion, they'll do things that I ask them to do. But no, they won't cross that moral compass or they won't cross that, uh, ethical threshold of what, where they know right or wrong.

Kelly Kennedy: It's interesting because you don't know what their ethical threshold is, so it's like you can be like, go steal that guy's watch, and this person would be like, no. And the other, yeah, no problem.

Wayne Lee Diduck: So then they shouldn't have anything. It's just everybody else.

Kelly Kennedy: Yeah. It's interesting. Okay. Okay. So from that standpoint, just outta curiosity,

Wayne Lee Diduck: yeah.

Kelly Kennedy: Can hypnosis be dangerous for the wrong person?

Wayne Lee Diduck: It, from what we've talked about, if hypnosis is the art of influence or the power of persuasion, then it all, it's all based on intention. When somebody is involved in a cult and they're doing everything that person says,

Kelly Kennedy: yeah,

Wayne Lee Diduck: that's a hypnotic state with hypnotic commands from a very charismatic, influential person.

Wow. So if somebody that has ill intentions. Is saying, saying This is what I'm gonna do. You don't have to look any further than what's happening in the world right now. And I'm not pointing fingers at anybody, I'm just saying, look at how hypnosis is everything. It's just a matter of degrees.

Kelly Kennedy: Sure.

Wayne Lee Diduck: So the answer to that is yes, because

yeah, it happens.

And if you look at through politics, religion you know, charismatic people are already doing that through their skillset of persuasion and influence and the words that they use and getting people to buy into what they're selling.

Kelly Kennedy: Yeah. Could somebody like that, like, who knows, maybe who understands hypnosis, right?

Like I can see, you know, someone like you on stage basically be like, I'm gonna snap my fingers, or I'm gonna make this noise, or I'm gonna shake your hand, and you're able to put people into a hypno, uh, hypnotic trance. Uh, like it's quite incredible.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: What is happening there in that moment? Because I wonder if there's people that are basically hypnotizing, people don't even know it.

Wayne Lee Diduck: Yeah. Well I think, in a stage setting, people. In that setting, they know that they've come to that, they've given permission, they've decided to be up on stage. And again, there's that 10 to 12% that makes it look phenomenal.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: So they're doing it and it's a, it's a ritual of me shocking them into a state of letting go and submission.

So the answer to that is that that looks very phenomenal.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: But there's a lot of covert hypnosis that's going on. Could you imagine if I walked up to anybody on the street and I hit 'em in the head and said, sleep around and belt me. It makes sense. It's very conflict. Yeah. Yeah. So, yeah.

Kelly Kennedy: Like what you're saying is they basically, there's been steps along the way.

That's not the first interaction you're having with them.

Wayne Lee Diduck: Yeah. And a lot of times people that have been hypnotized before, when they come to a show and they go out at their table, that looks phenomenal. But they've been in that state, they've created that mental habit. Sure. Not pointed fingers, but you ever seen any faith healing like in, in, in churches and that, where people are getting hit on the head and they're like, like, uh,

Kelly Kennedy: yeah, I ha I haven't, but Yeah.

Yeah. But I know what you're talking about.

Wayne Lee Diduck: Yeah. It's, you know, like if you didn't know any different, it's the, it's the same thing. It's the power suggestion, the power that they are believing in something and that dictates them being so fascinated by it.

Kelly Kennedy: Yeah. Yeah. No, it's, uh, it's super, super interesting, I guess.

Yeah. The question I had is like, could you have a Zoolander moment? Could you have something like that? But the answer is like, unless, unless that's who they were. Yeah. It's probably pretty unlikely that you're gonna convince someone to do something that they're not comfortable with.

Wayne Lee Diduck: Yeah. Yeah. If you look at, say in industries and say professions like sales, a lot of sales trainers will take NLP neurolinguistic programming.

And the main model from that is hypnosis. Milton Erickson, who is a great hypnotherapist, and they basically stripped down his language patterns. Yeah. To then teach it in the science and the art of neurolinguistic programming to influence others to become a better communicator. The true art of influence is having you come to an idea and believing that it was your idea.

Kelly Kennedy: Yes.

Wayne Lee Diduck: So if I said, you have to do this, you're like, no, we have a natural resistance built in. Totally. And it keeps, it keeps us surviving. It keeps us thriving when somebody like myself can bypass your resistance. That critical faculty, that's hypnosis. Sometimes it looks like soothing people because they're relaxing into a meditative state.

You know, meditation in a meditative state, easy for you to say. And sometimes it's shocking people to say, what's your name? How many fingers am I holding up sleep? And then they go into it 'cause they submit by letting go in a confused state or a shock state. Yeah. And it's, it's a natural state though, of just letting go to be receptive.

If we didn't enter these states of hypnosis, we wouldn't be able to learn. We wouldn't be able to communicate, we wouldn't be able to converse with ourselves. 'cause we'd always have to be thinking, thinking, thinking instead of accessing the, the subconscious or putting things into the subconscious.

Oh yeah. Which is a brilliant perfect tool. It's just we know how have to know how to understand how that operates and how we can change our beliefs, how we can change the programs through ourselves, giving ourselves suggestions or listening to great people that we are inspired by. And really that's, that's how we all grow too, is is being hypnotically influenced by people that we are inspired by.

Kelly Kennedy: Yeah. Yeah. I like, I I love it. And you know, we touched on at the beginning of the show where like, I hate being told what to do a lot of the time. And it's funny because like a lot of the time, to be honest, the things that are being suggested to me are actually really great ideas. Like you said, it's just the fact that I didn't come to it on my own thinking.

That doesn't mean I don't come around. I think regularly I come around.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: But. On the nose when I hear an idea or a you should do this, or a, why aren't you looking at it this way? Immediately it's like, screw off. No, I'm gonna do it the way I wanna do it.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: Even if it's a great idea, even if it's something I have to like, think about it, come around to it, explore it, and then say, oh, maybe that would be a good idea.

And then at that moment I do it. And like I said, Shelby just hates it. She, she loses it on me all the time. I told you that six months ago. Well, it took six months for me to come around to it.

Wayne Lee Diduck: People say, Wayne, do you hypnotize your kids? I'm saying, I haven't figured that one out yet.

Kelly Kennedy: That would be useful.

Wayne Lee Diduck: They hypnotize me. It's usually the people close, people closest to us that we've got that resistance and Totally. Um, with that being said, like the perception of like, when I'm on stage and I get people into that state, they trust me, they see me as an authority. So they're already there.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: So when you think of, how does that play out in society?

Well, some people hold so many people in high regard that they don't even question what they're saying. They're just accepting their, their ideas and their concepts blindly. So when you want to talk about the parallel of me hypnotizing people on stage to when they're in that state, I don't have to be fancy with my language and covert.

I can be very direct on the count of three, you're gonna hear the piece of music when you do, you're the greatest dancer in the world. Yeah, that's pretty direct.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: And they're in that open state. They're cracked open so they can, you know, if I said something that again was in totally disregard with their moral, moral or ethical beliefs.

Yeah. They're gonna be like, no, I'm not gonna do that. Yeah. So think about that then in society. Like, who are we? Who are we holding on a pedestal? Who are we? Like, they can't say anything wrong because we are so believing in what they do.

Kelly Kennedy: Wow, okay. So basically what you're saying is that like authority figures automatically drop all of the barriers.

Wayne Lee Diduck: Authority is one of the profound and powerful ways of influence. So when you become like such an authority, because you're an authority, that in and of itself is very hypnotic.

Kelly Kennedy: That's so weird to think about.

Wayne Lee Diduck: Yeah. Well you think about our parents, you think about people that you grew up with a lot of those times, those are the people that have hypnotized you with programs.

Kelly Kennedy: Sure. Yeah. You just don't realize that that's what's happening.

Wayne Lee Diduck: So what if I wasn't a hypnotist Kelly, but people walked into this venue and there's a hypnotist gonna be there. I stood up on stage and said, I am Wayne Lee, the hypnotist. Now keep in mind, let's play along. I'm not a hypnotist.

Kelly Kennedy: Okay.

Wayne Lee Diduck: I've never done it, but somebody trained me before to act as if I'm the greatest hypnotist in the world.

And then I went out there and I acted as if I was, and people went up on chairs and I said some things, and all of a sudden they started to go into that state.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: And then I gave them suggestions. Is it because I was a well-trained hypnotist, or it was because I acted as if and they believed in it.

Kelly Kennedy: You embodied it and it was believed.

Wayne Lee Diduck: Yeah. So there's something great. There's a great power to the concept of acting as if.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: And when people act as if it's one of the things that creates a new subconscious identity, so they step into that role even if they haven't figured everything out yet. It's one of the things that throughout the whole presentation or the show that I.

Bring attention to is the, the concept of acting as if you're already confident acting as if you're a great public speaker. Because if you really look at the process of learning you're acting as if anyhow.

Kelly Kennedy: Yeah.

Wayne Lee Diduck: Most people are just acting as if they're scared shitless.

Kelly Kennedy: Well, that's what I say. I say the difference between feeling like an imposter with imposter syndrome and actually being that thing is usually just repeating that thing a few times.

Wayne Lee Diduck: Stage time. Stage time.

Kelly Kennedy: Right.

Wayne Lee Diduck: Like, yeah.

Kelly Kennedy: That's it. Eventually your brain can no longer call you an imposter if you're absolutely crushing it at the thing you're supposed to be an imposter of.

Wayne Lee Diduck: Isn't it interesting how there's like people that are phenomenally great at what they do, like we see them as phenomenally great.

And yet if you were to get them in a room, they could be very insecure.

Kelly Kennedy: Yes.

Wayne Lee Diduck: And they're living their life like that because they're trying to make up something that they don't feel that they're enough of, and it's part of the reason why they are so damn good. At the same time, they could do things differently, where they could act as if they're already whole, complete, and perfect and that they can create their life on purpose without having to that.

I think it's a choice in many, in many cases, not always easy yet. It's something that they can embody. 'Cause my belief is that we're all gifted, we're all these beautiful people that have these unlimited gifts and they're all different. Yeah. And we have so much reason to be here. Because we exist. Yeah.

And so when you live from that point you can create on purpose from a state of joy as opposed to a state of fear. I'm not saying that fear doesn't exist, fear does exist. It's how you utilize it.

Kelly Kennedy: Oh my gosh, man. We could talk for hours. So I have so many questions. So little time house In this case, we really do have little time.

I'm not making it up, but one of the things that I like keeps coming to my mind is like in the case of Jake Karls right. A man who's incredibly successful done very well and experienced some very real emotional challenges, ran himself into bad burnout, got injured, couldn't like, get himself out of this like horrible negative mindset that could have completely derailed his life.

Yeah. I think did for a period of time, saw a hypnosis and found or saw a hypnotist, sorry, and found a way out. And it's like,

yeah,

wow. Like that story of its own is incredible because anyone who knows Jake Karls knows that this guy is exceptional.

Yeah.

And it's like. How is it that we can end up in these negative loops that can derail us so bad, and yet we could see somebody like a hypnotist, you know, for a, a while.

I don't think it was one session, I think it was multiple sessions.

Mm-hmm.

But saw a hypnotist for a while and literally was able to rectify essentially a negative recurring trait in, in our mind. Yeah. Like, how is that happening? Like, first off, how do we end up there? And then second off, how is it that hypnosis can help us out?

Wayne Lee Diduck: Yeah, great question. I think one, you end up there because you've always known that to be, and there's a certain part of you that wakes up that you're just not wanting to live like that anymore. So it's an awareness, an understanding of like, I've had enough I need to change. Seeing a hypnotist, the hypnotist is a technician or a guide to get people to use the power of their own mind of what they've been focusing in on so long, on that negative that it's so powerful that yeah, through hypnosis, it can be let go and it can be changed in.

Sessions, it could be changed in sooner than people think, because a lot of times people question their own change belief or change capacity that I've had this for 24 years, so I I, you know, it's gonna take a long time. Well, let's start there. Maybe it won't. What if now I go to a hypnotist and it takes three sessions?

Wow. And how do we know that? Well, 'cause other people have done this. And so you start to get them to see things differently. And then a hypnotist will get people to go into their own powerful mind and change their perspective into change their associations. So it becomes something that becomes so aligned to who they are, that they no longer have it.

Good example would be fear of flying. People have some thing going on in their mind. They're saying them, saying things to themselves that are, that's irrational. They're, they're feeling like these, these really powerful feelings of like, oh my goodness, this is gonna happen to me. So they're blowing things up in their mind so a hypnotist can guide them.

So they shrink those things that they contain those things, they can do it really quickly. And our brain, our mind likes change fast. And so when you have the expertise of guidance that way it can happen over that short amount of time.

Kelly Kennedy: Wow. Wow. So walk me through some of the situations that someone should consider seeing a, a hypnotherapist.

Wayne Lee Diduck: Yeah. Well, I think that there's the common ones that come up, like if people wanna break bad habits like smoking. If they are wanting to lose weight, they want to get healthier, they have fear, they have anxiety, they'll go to a hypnotist. So they can reprogram their subconscious to see themselves as the non-smoker of the person that's fit and firm and feeling great, and then have that capacity to do the things it takes to create those behaviors to support that.

Kelly Kennedy: So in, in the case of what you were saying with regards to like health and fitness, it's a lot of like, you almost have to help them become that person today

Wayne Lee Diduck: or get them in a way, get them to, to create the idea of them already being that or, and then the body catches up. Yeah. Then the consistent behaviors will fulfill what they already believe to be true.

Kelly Kennedy: Wow.

Wayne Lee Diduck: Does that make sense?

Kelly Kennedy: Yeah, it does. It does. It does. I mean, it just, it's, it seems hard to believe.

Wayne Lee Diduck: Yeah. Yeah.

Kelly Kennedy: When you think about it, right? It's like, why do simple, like Yeah, yeah. Of course. If they feel, if they think that they're a fit, healthy person, they're probably gonna live in a fit, healthy way, making them a fit, healthy person.

Wayne Lee Diduck: You said it better than me, Kelly. This is not, this is, I'm hanging up my, uh.

Kelly Kennedy: Yeah. It's so cool. It's so cool. I've enjoyed every minute of this conversation, Wayne. Thank you so much. Coming on.

Wayne Lee Diduck: Cool. It's been, it goes by quick, right? It's like we're It flies.

Kelly Kennedy: It flies. Slow it down. Wayne. Talk to our listeners.

We're talking to people from across North America, around the world actually. Awesome. What are some of the services that you provide? Where do you provide them? How do people find you? Bring us into Wayne Lee.

Wayne Lee Diduck: Cool. Well, thanks for, uh, asking. I know that. If people just go to my website, www.waynelee.com, they'll see that, uh, all my contact information there is for socials.

Uh, there's some videos that kind of explain more of what we've been talking about. There's a a downloadable exercise called the mega method, which gives people that five to six minute exercise so they can develop some really powerful subconscious identities and a and a trigger for them to achieve their goals faster.

As far as my focus and where people can, um, use me is for corporate entertainment, whether people wanna use me as a convention or, uh, a gala dinner or if I'm, um, gonna be used for a keynote. Presentation, which is the mental side of peak performance or the subconscious side of peak performance, where people will bring me in for their opening or closing, which is something that takes it more than just information.

It's like transformation and experience where people will talk about it and people get hypnotized. But the messaging is about how to train your mind to perform, to get the goals that you want.

Kelly Kennedy: Talk to me a little bit about the workshops, because I know we have a lot of like high performing, high performers listening to this.

You know, a lot of leaders of companies, maybe they want to get a little bit more out of themselves and their executive teams, things like that.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: Is that something that a workshop can help with?

Wayne Lee Diduck: It can, yeah. Usually like, it usually starts where people see me in a capacity of doing entertainment or doing the keynote presentation and the workshop goes deeper.

It really helps 'em with, uh, a simple framework and formula so people can get really mentally clear about what they want. And then remove those self-limiting beliefs and the things that are stopping them. A lot of times people don't even know what it is. And so we identify those. And then more, more importantly, is how to take consistent action to achieve that on an ongoing basis.

So those workshops deal with creating that mindset of success where it takes it from like a 60 to 90 minute keynote and it goes to a half day or a full day workshop, and then a follow up program, which is an online program.

Kelly Kennedy: Super cool. Um, we're getting people right at the end of January, so I imagine we had a few people make some New Year's resolutions.

People like me wrote a big goals list. Do you have a piece of advice that you could give people to help them better achieve their goals here in 2026 and beyond?

Wayne Lee Diduck: Yeah, I do. Uh, first of all, keep it simple. I think that a lot of times people think that they need to have like a, a completely different routine, a completely exquisite plan that is, that is so intricate that they never get started.

So again, like I was saying before is decide what you want and write it down. Write it down on a piece of paper, write whatever you want down for the rest of the year, and then break it down into 90 day chunks in regards to this is the real, the, uh, the reality of what I'd wanna achieve in these, in these chunks.

And then spend some time visualizing as if you've already done it. Do that in the morning and get super grateful or excited. And then pick three things that you wanna focus in on throughout the day to get it done.

Kelly Kennedy: Okay. Yeah. Action. Nothing beats the action, but you said the visualization part is actually quite important as well.

Wayne Lee Diduck: It is. It actually clears. If you think about when people visualize. And a lot of times where people, uh, stop short is they visualize themselves seeing what they want, but they don't get to the point where they feel as though they've achieved it already.

Kelly Kennedy: Mm-hmm. Yeah.

Wayne Lee Diduck: That's the critical mission that I want people to make.

The switch. And so they get to a point where they, what would you feel like if you've already achieved it, what would you say to yourself? What would you think? What would you, smell even get, get all your senses in there. And that gets people to change their subconscious identity because a lot of times people are looking at what they want and it's from that point to, oh, it's way over there, instead of coming from that point.

And that's where the hypnosis comes in. So they can start to believe that in their mind, their body, their heart, and their soul. And I think you can even hear my, my excitement level pick up because that's what makes the difference is people. Believing that they're already it.

Kelly Kennedy: Yeah. And I think maybe the other side to that is, is that you're not necessarily gonna feel it the first time you visualize it.

Wayne Lee Diduck: Right. Train it in.

Kelly Kennedy: Like it's gonna, it's gonna take multiple times. Like anything, it's consistency over time that makes it successful.

Wayne Lee Diduck: The word I love to use is pretend. Pretend kids can pretend.

Kelly Kennedy: They're so good at it.

Wayne Lee Diduck: Yeah. Yeah.

Kelly Kennedy: I'm envious of my kids' ability to pretend.

Wayne Lee Diduck: And even close your eyes and get your body into it and feel it and move around as if you're doing it.

Because that feeling state, that flow state is always accessible and we're our worst critics. So act as if you're already that thing, that person and be it. Be in that state and do it consistently for five to six minutes every day. And what if I told people that if they did that they would get all of their goals this year?

Most people wouldn't believe that. So they don't do it. They don't even start. Yeah. So start out with that. Be consistent. Don't beat yourself up. Give yourself credit and celebrate all successes.

Kelly Kennedy: Wow. Love it. That is the point where we end the show, Wayne. Awesome. This was exceptional. Thank you so much. You know, it's been a pleasure meeting you, getting to know you over this short period of time and uh, I look forward to our next conversation, man.

Wayne Lee Diduck: Yeah, me too, Kelly. It's been been awesome. Like everybody comes into your life for a reason and obviously this meant to happen here over the last couple months, so I look forward to, uh, carrying on the conversation.

Kelly Kennedy: Yes, absolutely. Like I said before, we do have people listening from around the world.

You do travel, correct?

Wayne Lee Diduck: Yes. Yeah. Most of my work.

Kelly Kennedy: If someone wants you in Hawaii, you will hop on a plane and, and enjoy a beautiful vacation?

Wayne Lee Diduck: Hard place to be, but I'll do it.

Kelly Kennedy: Amazing.

Wayne Lee Diduck: Yeah.

Kelly Kennedy: Okay, well that takes us to the end, Wayne. I'll make sure that all of Wayne's links are in the show notes, his LinkedIn, all that fun stuff.

Um, it's been a pleasure.

Wayne Lee Diduck: Awesome. Thanks for having me on. Kelly.

Kelly Kennedy: Until next time, you've been listening to the Business Development Podcast and we'll catch you on the flip side.

Outro: This has been the Business Development Podcast with Kelly Kennedy. Kelly has 15 years in sales and business development experience within the Alberta oil and gas industry, and founded his own business development firm in 2020.

His passion and his specialization is in customer relationship generation and business development. The show is brought to you by Capital Business Development, your Business Development Specialists. For more, we invite you to the website @ www.capitalbd.ca. See you next time on the Business Development Podcast.