Join The Catalyst Club 🚀 The Exclusive Support Community for Leaders & Rockstars of The Business Development Podcast All Access • Just $29/month

Sales Episodes

Why Your LinkedIn Content Isn’t Getting You Clients with Charlotte Lloyd
338
May 2, 2026

Why Your LinkedIn Content Isn’t Getting You Clients with Charlotte Lloyd

In Episode 338 of The Business Development Podcast, Kelly Kennedy sits down with Charlotte Lloyd to break down one of the biggest misconceptions in modern business development: that content alone will bring you clients. With over 20 years in B2B sales and millions in closed revenue, Charlotte shares how LinkedIn is often misunderstood as a content platform when in reality, it’s a conversation platform. She explains why most entrepreneurs struggle to convert attention into revenue, and how the re...
Guest: Charlotte Lloyd
Listen to the Episode
Your Lead Problem Might Be a Referral Problem with Andrew Z. Brown
336
April 25, 2026

Your Lead Problem Might Be a Referral Problem with Andrew Z. Brown

In episode 336 of The Business Development Podcast, Kelly sits down with Andrew Z. Brown, a leading authority in B2B referral marketing, strategic alliances, and sales acceleration, to unpack a powerful truth most businesses overlook. Your biggest deals are not coming from cold outreach, ads, or chasing leads. They are coming from referrals. Andrew explains how a well timed and well informed referral can move a prospect from the top of the funnel to the bottom, often eliminating competitors enti...
Guest: Andrew Z. Brown
Listen to the Episode
Everyone Needs to Think and Act Strategically with Jeroen Kraaijenbrink
332
April 11, 2026

Everyone Needs to Think and Act Strategically with Jeroen Kraaijenbrink

In Episode 332 of The Business Development Podcast, Jeroen Kraaijenbrink challenges one of the most common misconceptions in business today: that strategy belongs to leadership. With over 20 years of experience across academia and consulting, Jeroen breaks down why traditional, top-down strategy approaches consistently fail and what it really takes to build strategies that stick. His human-centered approach reframes strategy as a shared capability, not a static plan, and introduces the idea that...
Guest: Jeroen Kraaijenbrink
Listen to the Episode
Why Most People Quit Before It Finally Clicks with Jordan Labelle
330
April 4, 2026

Why Most People Quit Before It Finally Clicks with Jordan Labelle

In Episode 330 of The Business Development Podcast, Kelly Kennedy sits down with Jordan Labelle, entrepreneur, strategist, and founder of Evergreen Growth Collective, to break down what actually drives long-term success in business. Jordan shares his journey through corporate, startup, and solopreneur life, revealing how each step wasn’t failure, but refinement. Together, they challenge the traditional “hustle harder” mindset and unpack why most founders burn out trying to do everything instead ...
Guest: Jordan Labelle
Listen to the Episode
Why You Freeze Under Pressure and How to Take Control with Nausheen I. Chen
329
March 31, 2026

Why You Freeze Under Pressure and How to Take Control with Nausheen I. Chen

In Episode 329 of The Business Development Podcast, Kelly Kennedy sits down with Nausheen I. Chen, 3x TEDx speaker and Fortune 500 communication coach, to unpack why so many capable leaders struggle when it’s time to speak. From the fight, flight, or freeze response to the pressure of being seen and judged, Nausheen explains what’s really happening in your brain when you feel nervous, lose your words, or freeze under pressure. This episode breaks down the psychology behind communication and why ...
Guest: Nausheen I Chen
Listen to the Episode
Make Fun Your Competitive Advantage with Joel Zeff
327
March 24, 2026

Make Fun Your Competitive Advantage with Joel Zeff

Episode 327 of The Business Development Podcast features Joel Zeff, a nationally recognized speaker, humorist, and work culture expert who has spent more than 25 years helping organizations build stronger teams and better leaders. In this conversation, Joel shares how losing his job became one of the most defining moments of his life when he walked out with a harmonica he did not even know how to play and used that moment to choose energy, humor, and resilience over defeat. That story becomes th...
Guest: Joel Zeff
Listen to the Episode
I Asked for Help Before I Lost Everything with Chris Yeung
326
March 21, 2026

I Asked for Help Before I Lost Everything with Chris Yeung

Episode 326 of The Business Development Podcast features Chris Yeung, one of Edmonton’s most recognized business leaders, as he shares the defining moments that reshaped his life, career, and perspective on success. From building momentum in business development and entrepreneurship to facing the very real possibility of losing everything, Chris opens up about the pressure, the setbacks, and the moment he was forced to confront his ego and ask for help. What followed was not a quick fix, but a c...
Guest: Chris Yeung
Listen to the Episode
Why Hiring Employees Might Be the Worst Way to Scale with Pia Silva
323
March 10, 2026

Why Hiring Employees Might Be the Worst Way to Scale with Pia Silva

In Episode 323 of The Business Development Podcast, Kelly Kennedy welcomes back entrepreneur, brand strategist, and bestselling author Pia Silva to dive into the philosophy behind her newest book, Scale Solo. Pia shares the story of how building a traditional agency with employees nearly pushed her business into debt and forced her to rethink everything about growth. Instead of chasing the conventional path of hiring more people and increasing overhead, Pia developed a radically different model ...
Guest: Pia Silva
Listen to the Episode
Build a Badass Brand That Commands Premium Prices with Pia Silva
322
March 7, 2026

Build a Badass Brand That Commands Premium Prices with Pia Silva

In Episode 322 of The Business Development Podcast, Kelly Kennedy sits down with entrepreneur, brand strategist, and bestselling author Pia Silva to explore what it really takes to build a brand that stands out and commands premium pricing. Pia shares her journey from hustling hourly design work with her husband to building a powerful branding business after facing a moment of crisis when their agency found itself $40,000 in debt with no cash left. That turning point forced them to rethink every...
Guest: Pia Silva
Listen to the Episode
Why Most Growing Businesses Eventually Break with Ron Szekely
320
Feb. 28, 2026

Why Most Growing Businesses Eventually Break with Ron Szekely

In Episode 320 of The Business Development Podcast, Kelly Kennedy sits down with Ron Szekely, Co Founder of BOS360 and a veteran marketing executive who helped scale powerhouse brands like L’Oreal and Keurig Dr Pepper. Ron shares what he learned working inside billion dollar organizations and how those lessons translate to founder led companies navigating growth today. He explains why businesses often become more fragile as they scale, how founders unknowingly become the bottleneck, and why clar...
Guest: Ron Szekely
Listen to the Episode
Buy a Company and Build an Empire with Jamie Crozier
319
Feb. 24, 2026

Buy a Company and Build an Empire with Jamie Crozier

In Episode 319 of The Business Development Podcast, Kelly Kennedy sits down with Jamie Crozier, an entrepreneur who did something most people only dream about. He bought the company he once worked for. Jamie shares his journey from stocking shelves at a dollar store to building his career in industrial sales, eventually acquiring Thunder Bay Hydraulics and expanding through the acquisition of Custom Hydraulics and the founding of Atlas Elite Lifts. His story is a powerful reminder that ownership...
Guest: Jamie Crozier
Listen to the Episode
Success Lives in the Moment Before You Go Over the Edge with Jemia & Tim Zagiel
318
Feb. 21, 2026

Success Lives in the Moment Before You Go Over the Edge with Jemia & Tim Zagiel

In Episode 318 of The Business Development Podcast, Kelly Kennedy sits down with Jemia and Tim Zagiel, Co-Founders of Pacific Ropes, to explore what it truly means to build a business in an environment where courage is not optional. What began as a small operation run from their living room grew into an industry-leading rope access company that helped modernize safety and training standards across Western Canada. Tim shares how his early experiences working on ropes without proper systems sparke...
Guests: Jemia Zagiel , Tim Zagiel
Listen to the Episode
Reinventing Mining Through Electric Rail with Aaron Lambert
316
Feb. 14, 2026

Reinventing Mining Through Electric Rail with Aaron Lambert

Episode 316 of The Business Development Podcast features Aaron Lambert, mining technology innovator and founder of RIINO, a company developing a modular electric rail haulage system designed to transform how mines move rock, equipment, and eventually people. Aaron takes us deep into modern mining, explaining how underground operations have evolved, why development has become slower and more expensive over time, and how safety, logistics, and economics are constantly in tension. We then explor...
Guest: Aaron Lambert
Listen to the Episode
How AMII Helps Businesses Adapt to AI with Adam Danyleyko
314
Feb. 7, 2026

How AMII Helps Businesses Adapt to AI with Adam Danyleyko

Episode 314 features Adam Danyleyko from AMII (the Alberta Machine Intelligence Institute) breaking down what AMII actually does and how they help organizations move from AI curiosity to real adoption. Adam explains AMII’s foundation in world class research and how the institute translates that research into industry impact by supporting everyone from startups to large corporations through training, shared AI language inside teams, roadmap building, and hands on proof of concept work. The rea...
Guest: Adam Danyleyko
Listen to the Episode
Only Book What You’re Willing to Own
313
Feb. 3, 2026

Only Book What You’re Willing to Own

In episode 313, Kelly shares a hard lesson from a time he tried to “help” a client by booking a series of account management meetings he was not going to attend. The introductions were easy because the trust and credibility were already built, and the prospects said yes because of Kelly’s relationship with them. But once the client missed one meeting, then another, Kelly realized the damage was landing on his name, not theirs. Instead of doing business development, he found himself apologizing, ...
Listen to the Episode
Is Status Quo an Option with Gordon Sheppard
312
Jan. 31, 2026

Is Status Quo an Option with Gordon Sheppard

Episode 312 of The Business Development Podcast features a practical and candid conversation with Gordon Sheppard, CEO of Executive Wins, about what really holds teams and organizations back from growth. Drawing on more than 25 years of executive coaching experience, Gordon shares what happens behind the scenes when businesses stall, leaders feel overwhelmed, and execution breaks down. Instead of chasing strategy or quick fixes, he explains why structure, accountability, and difficult conversati...
Guest: Gordon Sheppard
Listen to the Episode
You’re Already in a Trance and It’s Shaping Your Life with Wayne Lee
311
Jan. 27, 2026

You’re Already in a Trance and It’s Shaping Your Life with Wayne Lee

Episode 311 of The Business Development Podcast features a deep and thought-provoking conversation with Wayne Lee Diduck, a world-class hypnotist and peak performance expert who reframes hypnosis as something far more practical and present in daily life than most people realize. Wayne explains that hypnosis is not about mind control or stage theatrics, but about influence, belief, and the subconscious programs that quietly shape our behavior, decisions, and results. Drawing from his background a...
Guest: Wayne Lee Diduck
Listen to the Episode
Empathy Is Deeper Than We Can Imagine
307
Jan. 13, 2026

Empathy Is Deeper Than We Can Imagine

Episode 307 is a deeply personal reflection on empathy, responsibility, and how life fundamentally changes the way we experience the world. Kelly Kennedy explores how becoming a father rewired his nervous system and unlocked a depth of empathy he didn’t previously have access to, triggered by moments from The Wild Robot and One Life. This episode challenges the idea that empathy is simply a skill or mindset, revealing instead that some layers of empathy only emerge when attachment, responsibilit...
Listen to the Episode
Take Inspired Action
305
Jan. 6, 2026

Take Inspired Action

In Episode 305 of The Business Development Podcast, Kelly Kennedy breaks down why most ideas never make it into the world — not because they are bad, but because people wait too long to act. Drawing from his own experience launching businesses, programs, communities, and podcasts in under three months, Kelly explains the concept of inspired action: acting while clarity, energy, and excitement are present instead of waiting for confidence, certainty, or fear to disappear. He challenges the belief...
Listen to the Episode
Turn Chaos Into Control With Colin Harms
301
Dec. 23, 2025

Turn Chaos Into Control With Colin Harms

Episode 301 kicks off the 300s with Colin Harms and opens with a milestone announcement, HyperVac Technologies and HyperFab are the official Title Sponsors of The Business Development Podcast for 2026. Kelly and Colin reflect on the relationship that started through the podcast, why community and consistency matter, and what it takes to keep raising the standard as an independent Canadian show that is competing on a global stage. From there, the conversation gets real about building through p...
Guest: Colin Harms
Listen to the Episode
The Journey to 300
300
Dec. 20, 2025

The Journey to 300

Milestone Episode 300 is a behind the scenes centennial conversation with Shelby Hobbs, recorded right in the messy middle of real life. Kelly and Shelby hit record in the narrow window before the kids get home, with a baby sleeping nearby, a toddler napping upstairs, and the daily marathon happening in real time, because that’s genuinely how the show and the household get built. From there, the episode becomes a reflection on what 300 episodes actually means: the gratitude, the growth, and t...
Guest: Shelby Hobbs
Listen to the Episode
The Legendary Manager Behind The Tragically Hip with Jake Gold
299
Dec. 16, 2025

The Legendary Manager Behind The Tragically Hip with Jake Gold

In this very special episode of The Business Development Podcast, Kelly Kennedy sits down with Jake Gold, one of the most influential architects of Canadian music and the longtime manager behind The Tragically Hip. Jake takes listeners behind the curtain on what a music manager actually does, not as a hype man, but as the CEO of a complex business where touring, deals, team decisions, merchandising, data, and long term career strategy all run through one leader. He shares the moment he first saw...
Guest: Jake Gold
Listen to the Episode
Turn Your Story Into a Brand People Trust with Jake Karls
298
Dec. 13, 2025

Turn Your Story Into a Brand People Trust with Jake Karls

Episode 298 features Jake Karls, co founder and chief rainmaker of Mid Day Squares, breaking down how a kitchen table idea turned into a multimillion dollar brand by winning attention the hard way, through relentless storytelling and real human connection. He explains why attention is one of the most valuable assets in business, why you cannot buy trust with generic marketing, and why your story is the one advantage competitors cannot copy, if you are willing to share the good and the ugly. T...
Guest: Jake Karls
Listen to the Episode
10 Rules to Make 2026 the Year Your Community Changes Everything
297
Dec. 9, 2025

10 Rules to Make 2026 the Year Your Community Changes Everything

In this solo episode, Kelly looks back at how business has shifted from the AI explosion of 2023, to the rise of personal branding in 2024, to the wave of raw, human authenticity in 2025, and makes a bold prediction for what comes next. 2026, he argues, will be the year of community, where leaders are no longer satisfied with surface level connections and instead seek real belonging in rooms where they can be honest, supported, and challenged. Drawing on his experience building The Catalyst Club...
Listen to the Episode
Send a Voicemail