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The Business Development Podcast

Episodes

Master These 5 BD Skills to Succeed No Matter What 2025 Brings
217
March 4, 2025

Master These 5 BD Skills to Succeed No Matter What 2025 Brings

In Episode 217 of The Business Development Podcast, Kelly Kennedy breaks down the five critical business development skills you must master to succeed in 2025 and beyond. With the business landscape evolving rapidly—new technologies, shifting client expectations, and increasing digital reliance—sticking to outdated strategies will leave you behind. Kelly emphasizes the power of communication, from mastering phone and voicemail skills to crafting concise, engaging emails that capture attention in...
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From Wuhan's Frontlines to Music Innovation: The Unstoppable Journey with CR Holmes
216
March 2, 2025

From Wuhan's Frontlines to Music Innovation: The Unstoppable Journey with CR Holmes

Episode 216 of The Business Development Podcast takes listeners on an extraordinary journey with CR Holmes, a visionary entrepreneur who has navigated the worlds of music, business, and international culture in remarkable ways. From leaving home at 16 to finding success in the music industry, the military, and entrepreneurship, CR’s story is one of resilience and adaptability. His experiences in China, including living through the COVID-19 outbreak in Wuhan as a crisis volunteer, provide a first...
Guest: CR HOLMES
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The Science of Goal Setting: 42% More Success Instantly
215
Feb. 26, 2025

The Science of Goal Setting: 42% More Success Instantly

Episode 215 of The Business Development Podcast dives deep into the transformative power of goal setting and why it’s a game-changer for both business and personal success. Kelly Kennedy breaks down the science behind written goals, revealing that individuals are 42% more likely to achieve them simply by putting them on paper. He shares his personal journey with goal setting and explains how structuring annual, weekly, and daily goals can significantly improve efficiency, drive revenue growth, a...
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The Goodlawyer Revolution: How Brett Colvin is Fixing Legal for Entrepreneurs
214
Feb. 23, 2025

The Goodlawyer Revolution: How Brett Colvin is Fixing Legal for Entrepreneurs

Episode 214 of The Business Development Podcast features Brett Colvin, CEO and co-founder of GoodLawyer, who is on a mission to fix what’s broken in the legal industry. Brett shares his journey from corporate lawyer at one of Canada’s largest firms to disrupting the status quo with a smarter, more accessible legal model. He explains how traditional law firms operate on outdated structures that leave both businesses and lawyers frustrated—leading to a staggering statistic that half of all lawyers...
Guest: Brett Colvin
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The Only 4 Marketing Materials You Need to Dominate 2025
213
Feb. 19, 2025

The Only 4 Marketing Materials You Need to Dominate 2025

Episode 213 of The Business Development Podcast dives into the four essential marketing materials every business needs to dominate in 2025. Kelly Kennedy breaks down why high-impact websites, bold and visually compelling brochures, memorable business cards, and a strong LinkedIn presence are non-negotiable for business success. With shrinking attention spans and increasing competition, he emphasizes the importance of visual appeal, strategic messaging, and minimal but powerful wording to capture...
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Turning Dirt into Millions: The Real Estate Playbook for Success with Sophie Baran
212
Feb. 16, 2025

Turning Dirt into Millions: The Real Estate Playbook for Success with Sophie Baran

Episode 212 of The Business Development Podcast features a conversation with Sophie Baran, a rising leader in real estate development and private equity. As the General Partner and CEO of Bear Capital, Sophie has managed over $250 million in capital expenditures, playing a pivotal role in shaping Alberta’s land development landscape. She shares her insider knowledge on transforming raw land into thriving communities, the challenges of raising capital, and why Western Canada is a prime market for...
Guest: Sophie Baran
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$1,000 an Hour Mindset: How to Balance Business Development & Daily Operations
211
Feb. 12, 2025

$1,000 an Hour Mindset: How to Balance Business Development & Daily Operations

Solopreneurs and small business owners are the backbone of the economy, but balancing business development with daily operations can feel overwhelming. In this episode, Kelly Kennedy shares a powerful five-step framework to help entrepreneurs maximize their time, boost efficiency, and drive long-term success. From mastering time management and structuring a business development process to leveraging social media and building high-value client relationships, this episode is packed with actionable...
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Fixing the $530B Commuting Crisis with Malcolm Adams
210
Feb. 9, 2025

Fixing the $530B Commuting Crisis with Malcolm Adams

Commuting is broken—and it’s costing North Americans a staggering $530 billion per year in wasted fuel, parking, and vehicle expenses. In this episode, The Business Development Podcast welcomes Malcolm Adams, a former oil and gas executive turned mobility innovator, who is on a mission to fix this crisis. As the CEO and founder of COREO Commute, Malcolm is pioneering a choreographed carpooling solution that goes beyond traditional ridesharing, offering a smarter, cost-saving alternative for dail...
Guest: Malcolm Adams
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Fear Kills Growth: Playing It Safe is the Fastest Way to Lose
209
Feb. 5, 2025

Fear Kills Growth: Playing It Safe is the Fastest Way to Lose

It's the two-year anniversary of The Business Development Podcast, and in true Kelly Kennedy fashion, this episode is all about pushing forward when others pull back. With tariffs looming and recession fears on the rise, many businesses are making the critical mistake of hunkering down—cutting sales efforts, freezing hiring, and waiting for things to stabilize. Kelly breaks down why playing it safe is the fastest way to lose, sharing hard-earned lessons from past economic downturns that prove wi...
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Revolutionizing Women’s Entrepreneurship and Access to Capital with Marcela Mandeville
208
Feb. 2, 2025

Revolutionizing Women’s Entrepreneurship and Access to Capital with Marcela Mandeville

Women entrepreneurs are shaping the future of business, but the path to success is still filled with barriers—especially when it comes to funding and access to opportunities. In this episode of The Business Development Podcast, Kelly Kennedy sits down with Marcela Mandeville, CEO of Alberta Women Entrepreneurs (AWE), a powerhouse leader on a mission to break down these obstacles. With a deep passion for business and community development, Marcela has spent over 15 years championing women in busi...
Guest: Marcela Mandeville
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The Brutal Truth About Podcasting: 13 Hard Realities That Will Make or Break You
207
Jan. 29, 2025

The Brutal Truth About Podcasting: 13 Hard Realities That Will Make or Break You

Podcasting is one of the most exciting and rapidly growing industries, but beneath the surface lies a brutal reality—most podcasters will never make it. In this episode, Kelly Kennedy takes a no-holds-barred deep dive into the podcast industry, exposing the harsh truths that make it nearly impossible for many to succeed. From the overwhelming competition and slow audience growth to the financial and time-consuming demands, Kelly lays out exactly why 98% of podcasts fail before hitting 200 episod...
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Why 60-90% of Strategies Fail and How to Execute with Precision with Monte Pedersen
206
Jan. 26, 2025

Why 60-90% of Strategies Fail and How to Execute with Precision with Monte Pedersen

In Episode 206 of The Business Development Podcast, Kelly Kennedy sits down with Monte Pedersen, a globally recognized strategy execution expert with over 35 years of experience. Monte shares his insights into why 60-90% of strategies fail, emphasizing the critical gap between planning and execution. He outlines how businesses often craft ambitious strategies but fall short due to unclear goals, lack of accountability, and insufficient leadership commitment. Monte introduces practical frameworks...
Guest: Monte Pedersen
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Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success
205
Jan. 22, 2025

Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success

In this episode of The Business Development Podcast, we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’s competitive world. Together, we’ll explore how authenticity and trust can transform your career, why being discoverable online is a game-changer, and how to leverage your unique expertise to open doors you didn’t even ...
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Secrets to Sales and Personal Branding Success with Marcus Chan
204
Jan. 19, 2025

Secrets to Sales and Personal Branding Success with Marcus Chan

In Episode 204 of The Business Development Podcast, host Kelly Kennedy welcomes sales expert Marcus Chan for an engaging conversation about sales and personal branding in 2025 and beyond. Marcus, a renowned figure in the B2B sales space and founder of Venli Consulting Group, shares insights from his remarkable career, which includes coaching Fortune 500 sales teams and driving over $700 million in contract value. Together, they explore the evolution of sales strategies, the importance of buildin...
Guest: Marcus Chan
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The 2025 Business Developer: AI, Influence & The Human Connection Advantage
203
Jan. 15, 2025

The 2025 Business Developer: AI, Influence & The Human Connection Advantage

In this episode of The Business Development Podcast, Kelly Kennedy explores what it takes to succeed as a modern business developer in 2025 and beyond. He breaks down the key skills, characteristics, and tools that every business developer must master, emphasizing that while technology and AI are reshaping the industry, the core of business development remains human connection. Kelly highlights the importance of confidence, adaptability, and personal branding, explaining how social media—especia...
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How to Stop Guessing and Start Winning in Business with Brad Warren
202
Jan. 12, 2025

How to Stop Guessing and Start Winning in Business with Brad Warren

In this episode of The Business Development Podcast, Brad Warren returns to break down the no-nonsense approach every entrepreneur needs to run a profitable business. Known for his operational expertise and relentless focus on numbers, Brad shares why most business owners unknowingly sabotage themselves by failing to track key financial metrics. From pricing strategies to hiring decisions, he explains how understanding your revenue, costs, and labor efficiency can mean the difference between gro...
Guest: Brad Warren
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Who Needs Business Development: The Power of Active Marketing for Maximum ROI
201
Jan. 8, 2025

Who Needs Business Development: The Power of Active Marketing for Maximum ROI

Who Needs Business Development: The Power of Active Marketing for Maximum ROI Episode 201 of The Business Development Podcast dives into a critical question for every business owner: Who actually needs business development, and how can active marketing drive greater ROI? Host Kelly Kennedy breaks down why business development is essential for businesses of all sizes, whether you're a solopreneur or a large organization. He emphasizes that passive marketing strategies like ads and social media ca...
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The Journey to 200: Business, Life & Authentic Leadership
200
Jan. 5, 2025

The Journey to 200: Business, Life & Authentic Leadership

In this milestone 200th episode of The Business Development Podcast, host Kelly Kennedy takes a step back from the usual format for a deeply personal and reflective conversation with his partner, Shelby Hobbs. Together, they celebrate not just the podcast’s incredible journey, but also three major life milestones—the anniversary of Capital Business Development, Kelly’s birthday, and their son’s birthday. The episode offers a rare, behind-the-scenes look at Kelly’s journey from launching the show...
Guest: Shelby Hobbs
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What is Business Development: 2025 Redux
199
Jan. 1, 2025

What is Business Development: 2025 Redux

In this episode of The Business Development Podcast, host Kelly Kennedy celebrates the show’s 199th episode, coinciding with the dawn of 2025. Kennedy reflects on the remarkable journey of reaching the 200-episode milestone, emphasizing the dedication, family support, listener engagement, and sponsor contributions that made the achievement possible. He offers insights into how success in podcasting mirrors the principles of business development—consistency, strategic planning, and a commitment t...
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Mastering Financial Decisions and Building Wealth for 2025 and Beyond with Zael Miransky
198
Dec. 29, 2024

Mastering Financial Decisions and Building Wealth for 2025 and Beyond with Zael Miransky

In Episode 198 of The Business Development Podcast, host Kelly Kennedy sits down with Zael Miransky, certified financial planner and president of MCO Private Wealth, to discuss actionable strategies for mastering financial decisions and building long-term wealth. Zael shares insights into key financial principles, including managing cash flow, understanding corporate structures, and navigating Canada’s new capital gains tax. With a focus on practical steps for entrepreneurs and professionals, Za...
Guest: Zael Miransky
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Kickstart Your Success: 10 Momentum-Building Strategies for the New Year
197
Dec. 25, 2024

Kickstart Your Success: 10 Momentum-Building Strategies for the New Year

In this special Christmas episode of The Business Development Podcast, Kelly Kennedy shares 10 actionable strategies to help you kickstart the new year with momentum and set your business up for success in 2025. From the importance of goal-setting and defining financial targets to creating an ideal customer list and evaluating your marketing materials, Kelly emphasizes the power of preparation and intention. With his signature authenticity, he breaks down practical steps to clean up your CRM, el...
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Empowering Black Tech Talent: How Jermaine Murray is Redefining Recruitment
196
Dec. 22, 2024

Empowering Black Tech Talent: How Jermaine Murray is Redefining Recruitment

In this episode of The Business Development Podcast, Kelly Kennedy sits down with Jermaine Murray, founder of Jupiter HR and a trailblazer in the tech recruitment space. Known as “The Jobfather,” Jermaine has revolutionized hiring practices for Black professionals in tech, helping over 400 individuals secure life-changing roles while building a talent community of over 10,000 members. Jermaine shares his journey from a challenging job market experience to creating a purpose-driven business that ...
Guest: Jermaine Murray
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Why Great Plans Rarely Go to Plan and Lead to Greater Success
195
Dec. 18, 2024

Why Great Plans Rarely Go to Plan and Lead to Greater Success

In Episode 195 of The Business Development Podcast, Kelly Kennedy explores the power of planning and why flexibility is just as critical as having a plan. He shares his yearly ritual of mapping out show topics, personal goals, and business objectives, emphasizing how a clear roadmap helps maintain momentum and focus. However, Kelly reminds listeners that plans rarely go exactly as intended—and that’s okay. The true magic lies in declaring your intentions and taking the first step, even when the ...
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From 300 Pounds to $419 Million: How Mike Fata Built Success Through Health and Community
194
Dec. 15, 2024

From 300 Pounds to $419 Million: How Mike Fata Built Success Through Health and Community

In this inspiring episode of The Business Development Podcast, host Kelly Kennedy sits down with Mike Fata, a visionary entrepreneur and bestselling author, to explore his incredible journey from personal health struggles to building a $419 million business. Mike shares how losing over 100 pounds sparked his passion for health and wellness, ultimately leading him to co-found Manitoba Harvest Hemp Foods in 1998. Over the next two decades, he scaled the company into a market leader before its stra...
Guest: Mike Fata
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