Videos

Advertisers become listeners first! We explore the unique B2B relationship in podcast advertising. Proving impact is challenging, but building audience is key. Work smart, not just hard, like we learned from our parents. #PodcastAdvertising #AudienceBuilding #B2BMarketing #MarketingStrategy #AdvertisingTips #PodcastGrowth #BusinessDevelopment #ContentMarketing #DigitalAdvertising #MarketingInsights

What's the secret to a great partnership? We share experiences from past business collaborations, highlighting understanding motivations, temperament, and the art of compromise for reaching consensus. Good vibes matter most! #BusinessPartnership #CollaborationTips #Teamwork #BusinessSuccess #PartnershipAdvice #Entrepreneurship #Leadership #CommunicationSkills #BusinessGrowth #RelationshipBuilding

We discuss building relationships with Canadian banks and financial institutions. It's a fantastic moneymaker! Our elite, young audience is key. We sell advertising effectively, targeting those institutions want to reach. #CanadianBusiness #SaaSsales #AdvertisingSales #Oligopolies #FinancialInstitutions #MediaBusiness #CustomerRelationships #TargetAudience #MarketingStrategy #BusinessGrowth

We discuss re-evaluating life and business. We love BD, coaching, and this show, balancing work, family, and passions. It's a full, happy life, but requires occasional adjustments to avoid feeling spread too thin. #LifeBalance #Happiness #WorkLife #PassionProjects #BusinessDevelopment #CoachingLife #FamilyFirst #Mindfulness #SelfImprovement #Gratitude

Selling advertising is different than selling a product. We need to connect advertisers with audience and readers, ensuring they take action. Demonstrating results, top reader demographics, and booking meetings are key to success. #AdvertisingSales #AudienceEngagement #MarketingResults #SalesStrategy #CustomerAcquisition #BusinessGrowth #DigitalMarketing #LeadGeneration #AdvertisingTips #MarketingStrategy

We sent cold emails, got meetings, and defined our value proposition. We connect you with business decision-makers eager to buy. Our straightforward formula targets SaaS companies wanting Canadian business audience. People love advertising with us due to easy, hands-on processes. #ColdEmailing #ValueProposition #SaaS #BusinessDevelopment #LeadGeneration #MarketingStrategy #Advertising #CustomerAcquisition #SalesTips #B2BMarketing

A media business is relatively easy to launch. Software tools cover most needs. Starting today, ready-made platforms like Beehiiv exist. We began a Canadian newsletter, gained traction through friends, family, and even attracted investors from a past venture. #MediaBusiness #StartupTips #GrowthHacking #Entrepreneurship #Newsletter #Beehiiv #CanadianBusiness #DigitalMedia #OnlineBusiness #Investment

We discuss how picking the right business at the right time led to success. It wasn't genius or harder work, but strategic choices and understanding our audience that resonated with advertisers and financial institutions. #BusinessSuccess #RightTiming #StrategicChoices #AudienceEngagement #AdvertisingResults #FinancialInstitutions #BusinessPublication #Credibility #InboundMarketing #BusinessStrategy

Discover why detaching emotionally from your business can lead to smarter decisions, especially during acquisitions. We explore the benefits of viewing business as a means to financial freedom and pursuing passions. #Entrepreneurship #BusinessStrategy #ExitStrategy #FinancialFreedom #BusinessAcquisition #SmartBusiness #PassionProjects #UnemotionalBusiness #BusinessMindset #SuccessTips

We discuss resilience in business development, learning to stick to tasks despite setbacks. Identifying problems and knowing when to quit are crucial. This show, though a labor of love, aims to fill the resource gap for business development people. #BusinessDevelopment #Entrepreneurship #Resilience #Intuition #SuccessMindset #CareerAdvice #Motivation #BusinessStrategy #Leadership #PersonalDevelopment

Starting a business boosts self-worth, especially from scratch. We discuss detaching emotions by planning an exit strategy. Selling can feel like loss, but setting a goal eases the transition. #BusinessExit #Entrepreneurship #SellingABusiness #MentalPrep #BusinessStrategy #EmotionalDetachment #BusinessGoals #StartUpLife #Leadership #SuccessMindset

We discuss pushing limits in business and the importance of recognizing when to stop. Discover the balance between effort and well-being, and learn how to make money without sacrificing your health. #WorkSmart #BusinessBalance #Wellbeing #Entrepreneurship #FinancialFreedom #ProductivityTips #Mindfulness #SuccessMindset #HealthyLiving #WorkLifeBalance

We discuss building a business with the goal to sell, using EOS and 'Built to Sell' as guides. Our focus was creating a product our employees enjoyed and our readers loved, all while building something sellable. #BuiltToSell #ExitStrategy #Entrepreneurship #BusinessAcquisition #StartupJourney #EOS #BusinessGrowth #M&A #BusinessStrategy #FinancialFreedom

Navigating regulated industries? We explore leveraging the founder's personal brand to share authentic stories, sidestepping company restrictions. Stay true to your values; connect with your audience! #PersonalBranding #CompanyBranding #Leadership #Authenticity #RegulatedIndustries #MarketingStrategy #BusinessGrowth #FounderStory #CEOinsights #BrandBuilding

Social media is great for connections & business. We met best friends on LinkedIn. However, it's polarizing, feeds biases, & disconnects you from reality. Looking inward & thinking of how to improve life right now, is key. #SocialMedia #CommunityBuilding #LinkedInConnections #DigitalWellbeing #SocialMediaReality #Narcissism #SelfImprovement #BlackMirrorEffect #Authenticity #MentalHealth

It's no longer enough to be the best; you must be the best known. We explore overcoming the fear of cancel culture. Focus on your value, ignore the noise, and build your personal brand fearlessly. #PersonalBranding #CancelCulture #Entrepreneurship #BrandBuilding #BusinessGrowth #FearlessBusiness #OnlinePresence #MarketingTips #SuccessMindset #IgnoreTheHaters

We explore the power of human connection in a disconnected world. Discover strategies to feel seen, understood, and valued through offline interactions and personal experiences. Plus, learn about building your personal brand to fix your life! #HumanConnection #PersonalGrowth #OfflineInteraction #CommunityBuilding #MentalWellbeing #SocialSkills #PersonalBranding #NetworkingTips #MeaningfulRelationships #SelfImprovement

If we believe there are no limits, there will be no limits. It's a lifestyle of just posting it. We don't believe in disadvantages. We have an advantage because we are empathetic and intuitive. We support women. #FemaleEntrepreneur #Motivation #Inspiration #SuccessMindset #WomenInBusiness #Leadership #Empowerment #BusinessTips #Goals #BelieveInYourself

Discover how believing everything will work out changes our life. We explore embracing failures, making better decisions, and changing your perspective. Gain insights from examples like Usain Bolt and Beyoncé. #Mindset #Motivation #Success #Inspiration #Failure #Perspective #Resilience #LifeLessons #PersonalGrowth #PositiveThinking

AI is reshaping software. We discuss how advanced statistical software that learns organically is revolutionary. Embedding this learning capability into every software system is feasible and essential for progress. #AIRevolution #StatisticalSoftware #MachineLearning #ArtificialIntelligence #AISoftware #TechInnovation #FutureofAI #DeepLearning #SoftwareDevelopment #AIinsights

AI is reshaping software. We discuss how advanced statistical software that learns organically is revolutionary. Embedding this learning capability into every software system is feasible and essential for progress. #AIRevolution #StatisticalSoftware #MachineLearning #ArtificialIntelligence #AISoftware #TechInnovation #FutureofAI #DeepLearning #SoftwareDevelopment #AIinsights

Entrepreneurs face challenges when selling beyond early adopters. We explore adapting to new customer needs, focusing on their problems, not your product. Prioritize their pain points before offering solutions for market success. #CrossingTheChasm #Entrepreneurship #MarketStrategy #CustomerNeeds #ProblemSolving #SalesProcess #MarketingTips #BusinessGrowth #StartupSuccess #Innovation

AI revolutionizes podcasts and boosts efficiency. We discuss automating tasks, improving competitiveness, and enabling podcasters to focus on audience engagement. Discover how AI enhances human contributions in business and beyond. #AIautomation #PodcastAI #FutureofWork #HumanEfficiency #BusinessAutomation #AIinBusiness #PodcastInnovation #CompetitiveAdvantage #TechTrends #DigitalTransformation

Discover how pragmatic executives navigate high-risk, low-data decisions in tech. We explore crossing the Chasm and the Tornado effect, where peer influence drives adoption and avoids being left behind. #TechAdoption #ExecutiveDecisions #RiskManagement #InnovationStrategy #ChasmEffect #TornadoUplift #PeerInfluence #BusinessStrategy #LeadershipInsights #FutureOfTech