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Marketing Episodes

Sept. 6, 2023

Business Development in Products vs. Services

Episode 61 of The Business Development Podcast with Kelly Kennedy focuses on the difference between business development for products and services. Kennedy emphasizes the importance of building relationships with the right contacts within a company...

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Aug. 30, 2023

Business Development for Startups

In episode 59 of The Business Development Podcast with Kelly Kennedy, the focus is on the importance of market research and effective marketing for startups. Kelly emphasizes the need for startups to ensure that their product or service has a comme...

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Aug. 23, 2023

The Truth About Business Development at Conferences

Episode 57 of the Business Development Podcast explores the effectiveness of exhibiting at conferences as a marketing strategy. The host, Kelly Kennedy, emphasizes that attending conferences and setting up booths is not an active marketing approach...

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Aug. 20, 2023

The Art of Balancing Business Development and Account Management

In episode 56 of The Business Development Podcast, host Kelly Kennedy addresses the importance of separating account management and business development. Kennedy recounts their personal experience of juggling multiple roles before realizing the nee...

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Aug. 9, 2023

Community Questions: August 2023

In this episode, host Kelly Kennedy answers community questions related to business development. Kelly shares his insights and experiences on a range of topics, including networking, sales strategies, marketing tactics, and more. One of the questio...

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Aug. 2, 2023

Maximizing the Impact of Your Marketing Materials

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses t...

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July 30, 2023

International Inspiration with Catherine Warren

In milestone episode #50 - International Inspiration with Catherine Warren, CEO of Edmonton Unlimited, listeners are in for a treat as she shares her insights on international business and the power of accelerator programs. Catherine's impressive e...

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July 26, 2023

Turning Setbacks into Comebacks

In episode 49 of the Business Development Podcast, host Kelly Kennedy reflects on the growth and impact of the show, expressing gratitude to the listeners and followers who have supported him along the way. He acknowledges the challenges and bad da...

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July 19, 2023

The Exponential Power of The Long Game

Episode #47 of The Business Development Podcast focuses on the long game of business development. Kelly Kennedy, the host, expresses gratitude for the support and feedback he has received from listeners. He emphasizes the importance of building rel...

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July 16, 2023

The Power of Podcast Marketing with Bryan Barletta

In episode 46 of the Business Development Podcast, host Kelly Kennedy interviews Bryan Barletta, an expert in podcasting and podcast advertising. They discuss the challenges and opportunities of podcasting as a marketing tool in the B2B space. Brya...

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July 12, 2023

Community Questions: July 2023

Welcome to Episode 45 of The Business Development Podcast, where we dive into the exciting world of business growth and development. In this special episode, we are thrilled to present our Community Questions segment, where we answer your burning q...

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July 5, 2023

The Sacred Client Relationship

In episode 43 of the Business Development Podcast, host Kelly Kennedy discusses the critical importance of business development and client relationships. He emphasizes the need to stand behind reputable products and services that align with one's o...

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June 28, 2023

Belief is Contagious

In episode 41 of the Business Development Podcast, Kelly discusses the critical importance of believing in the products or services you sell. Through personal experiences and expert advice, Kelly emphasizes that without true conviction in what you'...

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June 21, 2023

15 Characteristics of High Level Business Development

In episode 39 of the Business Development Podcast, Kelly lists 15 characteristics that all high-level business development personnel should have. These characteristics include being confident in the product or service being sold, having likability ...

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June 18, 2023

Lights, Camera, Action! with Jesse Schewchuk

In episode 38 of the Business Development Podcast, Kelly Kennedy interviews video production expert Jesse Schewchuk on the power of video as a medium for business promotion and marketing. Schewchuk shares her journey from struggling to find work in...

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June 14, 2023

10 Early Lessons for Thriving in Business Development

Welcome to episode 37 of the Business Development Podcast! This episode takes us back to the beginning, as we discuss the 10 early lessons for thriving in business development. Whether you're new to marketing your own busines...

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June 11, 2023

Discovering Your Company's True Value Proposition with Joel Magalnick

In this episode of the Business Development Podcast, host Kelly Kennedy interviews Joel Magalnick, founder of North Then West. They discuss the importance of understanding a company's value proposition and how to differentiat...

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June 7, 2023

Unleash the Power of Business Development for your Business

In episode 35 of the Business Development Podcast, host Kelly Kennedy discusses the importance of business development for all companies looking to grow and compete effectively. He emphasizes the need to create brand awareness through active marketing strategies rather than relying solely on passiv…

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May 31, 2023

A Day in the Life of Business Development

In this Episode of The Business Development Podcast, Kelly discusses what a day in the life of a Business Development Rep can look like. As a Business Owner, it is not always easy to understand the process. In this episode, I...

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May 28, 2023

Challenge the Status Quo with Erin Holowach

In this episode, Kelly interviews serial entrepreneur Erin Holowach. In the early 2000s, Erin and her husband Travis launched a revolutionary realty service called ComFree. In April 2023, a new opportunity presented itself, l...

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May 24, 2023

Cold Call Courage

In this episode, Kelly discusses his own struggles with Cold Calls, and provides a 6 step process to be more effective and close more meetings. Key Takeaways: Pick up the phone & start Commit to at least 10 calls / day Refine...

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May 21, 2023

Your Business Needs a Podcast with Fatima Zaidi

In Episode 30, Kelly interviews Fatima Zaidi, CEO of Quill Inc. & CoHost. Quill Inc. & CoHost are currently the leaders of Corporate Podcast Production & Hosting within Canada and Fatima Zaidi is the leader behind both of the...

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May 17, 2023

Community Questions: May 2023

In the very first Community Questions episode, Kelly addresses questions from Martin Blessing regarding Linkedin and Interacting with connections more effectively. Should you send a message with a connection invite? Who shoul...

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May 14, 2023

Think Like a Scientist with Tash Jefferies

In this explosive episode, Kelly interviews serial entrepreneur, Tash Jefferies. Tash is an expert in Social Media, Entrepreneurship, Wellness, Sales & Customer Engagement and has Mentored over 300 Founders & Startups around ...

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