Marketing Episodes

In Episode 68 of the Business Development Podcast, host Kelly Kennedy discusses the changes in the printing industry with guest Don Murray, a graphic design and printing expert with 30 years of experience. They explore how the rise of digital techn...

In Episode 67 of the Business Development Podcast, host Kelly Kennedy expresses his gratitude to the listeners and emphasizes the importance of effective communication in business development. He encourages the audience to support the show by likin...

In Episode 65 of The Business Development Podcast, host Kelly Kennedy emphasizes the importance of active marketing over passive marketing for businesses. He emphasizes the need for businesses to engage in active marketing strategies, such as socia...

Episode 63 of The Business Development Podcast with host Kelly Kennedy focused on answering community questions related to business development. Throughout the episode, Kelly emphasized the importance of building interest in products or services, a...

In Episode 62 of The Business Development Podcast, host Kelly Kennedy welcomes guest Micah Slavens, a web pioneer with over two decades of experience in the digital realm. Kelly expresses his excitement about having Micah on the show and their shar...

Episode 61 of The Business Development Podcast with Kelly Kennedy focuses on the difference between business development for products and services. Kennedy emphasizes the importance of building relationships with the right contacts within a company...

In episode 59 of The Business Development Podcast with Kelly Kennedy, the focus is on the importance of market research and effective marketing for startups. Kelly emphasizes the need for startups to ensure that their product or service has a comme...

Episode 57 of the Business Development Podcast explores the effectiveness of exhibiting at conferences as a marketing strategy. The host, Kelly Kennedy, emphasizes that attending conferences and setting up booths is not an active marketing approach...

In episode 56 of The Business Development Podcast, host Kelly Kennedy addresses the importance of separating account management and business development. Kennedy recounts their personal experience of juggling multiple roles before realizing the nee...

In this episode, host Kelly Kennedy answers community questions related to business development. Kelly shares his insights and experiences on a range of topics, including networking, sales strategies, marketing tactics, and more. One of the questio...

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses t...

In milestone episode #50 - International Inspiration with Catherine Warren, CEO of Edmonton Unlimited, listeners are in for a treat as she shares her insights on international business and the power of accelerator programs. Catherine's impressive e...

In episode 49 of the Business Development Podcast, host Kelly Kennedy reflects on the growth and impact of the show, expressing gratitude to the listeners and followers who have supported him along the way. He acknowledges the challenges and bad da...

Episode #47 of The Business Development Podcast focuses on the long game of business development. Kelly Kennedy, the host, expresses gratitude for the support and feedback he has received from listeners. He emphasizes the importance of building rel...

In episode 46 of the Business Development Podcast, host Kelly Kennedy interviews Bryan Barletta, an expert in podcasting and podcast advertising. They discuss the challenges and opportunities of podcasting as a marketing tool in the B2B space. Brya...

Welcome to Episode 45 of The Business Development Podcast, where we dive into the exciting world of business growth and development. In this special episode, we are thrilled to present our Community Questions segment, where we answer your burning q...

In episode 43 of the Business Development Podcast, host Kelly Kennedy discusses the critical importance of business development and client relationships. He emphasizes the need to stand behind reputable products and services that align with one's o...

In episode 41 of the Business Development Podcast, Kelly discusses the critical importance of believing in the products or services you sell. Through personal experiences and expert advice, Kelly emphasizes that without true conviction in what you'...

In episode 39 of the Business Development Podcast, Kelly lists 15 characteristics that all high-level business development personnel should have. These characteristics include being confident in the product or service being sold, having likability ...

In episode 38 of the Business Development Podcast, Kelly Kennedy interviews video production expert Jesse Schewchuk on the power of video as a medium for business promotion and marketing. Schewchuk shares her journey from struggling to find work in...

Welcome to episode 37 of the Business Development Podcast! This episode takes us back to the beginning, as we discuss the 10 early lessons for thriving in business development. Whether you're new to marketing your own business or a seasoned business development representative looking for fresh tips, you'll find immense value in this episode. Key Takeaways: Your limiting beliefs are your biggest obsticle Using a CRM tool is important for effective business development Structure and organization a...

In this episode of the Business Development Podcast, host Kelly Kennedy interviews Joel Magalnick, founder of North Then West. They discuss the importance of understanding a company's value proposition and how to differentiate oneself in a crowded market. Joel shares his entrepreneurial journey and how he helps companies identify their value proposition so that they become leaders in their respective industries. Key Takeaways: Sometimes a company must go back to the beginning to move forward If ...

In episode 35 of the Business Development Podcast, host Kelly Kennedy discusses the importance of business development for all companies looking to grow and compete effectively. He emphasizes the need to create brand awareness through active marketing strategies rather than relying solely on passive marketing. Kennedy provides examples of how waiting for the phone to ring, or simply putting up billboards and ads, is not enough to attract potential customers. Business development is essential for driving growth and creating new opportunities, and Kennedy suggests that having a business development person on board can make a significant difference in achieving these goals.Kennedy also touches on the importance of mental health and wellness for professionals in high-performance roles. He shares his personal struggles and encourages listeners to prioritize self-care and attention to their well-being. Throughout the episode, Kennedy highlights the success of the Business Development Po…

In this Episode of The Business Development Podcast, Kelly discusses what a day in the life of a Business Development Rep can look like. As a Business Owner, it is not always easy to understand the process. In this episode, I break down a typical day hour by hour to help you better understand your Business Development Team. Key Takeaways: Good BD provides exponential value over time BD is a long game Business Development is about all growth, not just sales Keeping an up to date CRM, Weekly Repor...